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2025-06-04
19 min

Was there anything else? Turn cart abandonments into successful sales

The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?

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salesforce-marketing-cloud
2020-10-23
4 min

Salesforce Marketing Cloud - Customer 360 Audiences

Learn from our Salesforce Marketing Cloud Consultants how you can use Customer 360 Audiences to collect, merge, segment and make customer data available for marketing campaigns.

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salesforce-marketing-cloud-account-engagement
2020-10-21
9 min

The 5 most exciting new features in the Salesforce Pardot Winter '21 Release

It's hard to believe how far this year — dominated by the corona pandemic and its effects on all of us — has now progressed. Fall is here and brings us shorter days, cooler temperatures and... the Salesforce Winter '21 release expected in October!

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salesforce-marketing-cloud
2020-10-16
4 min

Salesforce Marketing Cloud - October 2020 Release Highlights

In this article, we report on the October 2020 Marketing Cloud Release Highlights.

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salesforce-marketing-cloud
2020-10-09
4 min

Salesforce Marketing Cloud - Free Form, HTML Content, and Code Snippets

In this post, our Salesforce Marketing Cloud experts talk about free form, HTML content, and code snippets.

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e-mail-marketing, studie
2020-10-06
6 min
All Categories

87% of online shops send emails — what about the rest?

Email marketing is still one of the most important marketing channels in German e-commerce. We were able to prove this once again for 2020 as part of the “E-Commerce Market Germany 2020" study by the EHI Retail Institute and Statista: 934 of the shops examined offer an email subscription, 872 sent us at least one marketing email in the three-month investigation period (pure confirmation and opt-in emails are deliberately not included).

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e-mail-marketing, studie
2020-10-06
12 min
All Categories

The email marketing of Germany's 1,000 top-selling online shops in 2020

Market shares of email service providers in EHI Top 1000 e-commerce. Email and e-commerce belong together — nothing has changed in 2020: The vast majority of the 1000

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b2b-website-besuchererkennung
2020-10-05
9 min
All Categories

B2B visitor tracking can do even more than it seems at first glance

More than just new leads: Seven use cases for B2B visitor recognition on your website: Business relationships, sales and customer advice are found more than ever in the digital space

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salesforce-marketing-cloud
2020-10-02
4 min

Salesforce Marketing Cloud - Einstein Content

In this article, our Salesforce Marketing Cloud experts talk about Einstein content.

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e-mail-marketing
2020-10-02
4 min
All Categories

Email is finally moving

The importance of videos in online marketing — especially in social media marketing — has grown enormously thanks to YouTube, Instagram, Facebook, etc. Only in email marketing did videos not play a major role for a long time. Some clients play HTML5 videos directly, others expect videos in MP4, MP3, or MOV formats or only show still images.

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salesforce-marketing-cloud
2020-09-25
6 min

Salesforce Marketing Cloud - Dynamic Content

In this article, our Salesforce Marketing Cloud experts talk about dynamic content.

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salesforce-marketing-cloud
2020-09-18
min

Salesforce Marketing Cloud - Content Builder FAQ Part II

Second part of our FAQ series: In this article, our Salesforce Marketing Cloud experts report on frequently asked user questions.

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salesforce-marketing-cloud
2020-09-11
5 min

Salesforce Marketing Cloud - Content Builder FAQ Part I

In this post, our Salesforce Marketing Cloud experts report on frequently asked user questions.

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e-mail-marketing
2020-09-10
10 min
All Categories

Using interactive elements correctly in email marketing

Forms, surveys, and reviews. Using interactive elements correctly in email marketing In email marketing, channel and media changes are omnipresent: An email is read, the recipient

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salesforce-marketing-cloud-account-engagement
2020-09-08
12 min

Resubscription in Salesforce Pardot

“Hello Again” - Anyone who has been using Salesforce Pardot for a long time is probably still familiar with the situation: A contact who had previously opted out signs up for the newsletter again using the appropriate registration form, is shown the thank you page after successful submission and is henceforth in good faith that they receive the latest information from your company.

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salesforce-marketing-cloud
2020-09-04
min

Salesforce Marketing Cloud - Alert Manager

In this article, our Salesforce Marketing Cloud experts talk about the Alert Manager. This makes it possible to send critical system notifications for email shipments to the email address of an SFMC user.

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salesforce-marketing-cloud
2020-08-28
5 min

Salesforce Marketing Cloud - Multi-Factor Authentication

In this post, our Salesforce Marketing Cloud experts talk about multi-factor authentication.

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salesforce-marketing-cloud
2020-08-21
min

Salesforce Marketing Cloud - Behavioral Triggers

In this article, our Salesforce Marketing Cloud experts report on the long-awaited Marketing Cloud Behavioral Triggers.

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salesforce-marketing-cloud
2020-08-14
min

Salesforce Marketing Cloud - Transactional Send Email Journeys

In this post, our Salesforce Marketing Cloud experts talk about Transactional Send Email Journeys.

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salesforce-marketing-cloud
2020-08-07
min

Salesforce Marketing Cloud - Find and remove contacts in Journeys

In this article, our Salesforce Marketing Cloud experts report on tracking individual contacts in journeys.

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salesforce-marketing-cloud-account-engagement
2020-08-05
5 min

Salesforce Marketing Cloud Einstein Engagement Scoring

Our second topic in the “Einstein Components in Salesforce Marketing Cloud” series is Einstein Engagement Scoring (EES). Once again, it's about optimizing the engagement of your own recipients, but in a slightly different way than Einstein Engagement Frequency (EEF). While EEF determines the optimal amount of emails to send per contact, EES provides a dashboard from which the marketer can gain insights into the reaction of its recipients sent to the emails.

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salesforce-marketing-cloud
2020-07-31
4 min

Salesforce Marketing Cloud - July 2020 Release Highlights

In this article, our Salesforce Marketing Cloud experts report on the July 2020 release highlights.

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salesforce-marketing-cloud
2020-07-24
min

Salesforce Marketing Cloud - Evergage

In this post, our Salesforce Marketing Cloud experts report on the new version of Interaction Studio that has gone live: The new Interaction Studio is now Evergage.

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salesforce-marketing-cloud
2020-07-17
5 min

Salesforce Marketing Cloud - SFMC Quick Search Chrome Extension

In this post, our Salesforce Marketing Cloud experts talk about the “SFMC Quick Search” Chrome extension.

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salesforce-marketing-cloud
2020-07-10
6 min

Salesforce Marketing Cloud - Interactive Email Form Block

In this post, our Salesforce Marketing Cloud experts talk about Interactive Email Form Block.

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salesforce-marketing-cloud
2020-07-03
min

Salesforce Marketing Cloud - New CloudPages Interface

In this article, our Salesforce Marketing Cloud experts talk about the new CloudPages interface.

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salesforce-marketing-cloud
2020-06-26
min

Salesforce Marketing Cloud - May '20 Release: Einstein Highlights

In this article, our Salesforce Marketing Cloud experts report on the May '20 release: Einstein Highlights.

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studie
2020-06-22
12 min

Online meeting platforms for marketing, sales and service

Which online meeting platforms are suitable for marketing, sales and service? Online meetings and webinars for B2B companies. The coronavirus epidemic has the topic of online meetings on the agenda

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salesforce-marketing-cloud
2020-06-19
min

Salesforce Marketing Cloud - Single Send Push Journeys

In this article, our Salesforce Marketing Cloud experts report on single send push journeys.

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salesforce-marketing-cloud
2020-06-17
13 min

Implement complex projects in Salesforce Marketing Cloud with SSJS

Learn how to implement complex projects in Salesforce Marketing Cloud with the highest quality through test-driven development.

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kontaktgewinnung, b2b-website-besuchererkennung
2020-06-17
1 min
All Categories

Digital marketing and lead generation in B2B

The three most important expansion stages in multichannel digital marketing for more leads and sustainable success. Which instruments should B2B companies choose from the huge toolbox of digital marketing

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Salesforce Marketing Cloud
Multichannel Marketing Automation
Salesforce Marketing Cloud Account Engagement
Deliverability
Lead Generation
Study
Email Marketing
B2B Website Visitor Tracking