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2026-02-20
5 min

Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance

If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps. ‍

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salesforce-marketing-cloud
2020-12-11
6 min

Salesforce Marketing Cloud - Journey Builder Wait Steps

Learn from our Salesforce Marketing Cloud Consultants how to use Wait Activities in Journey Builder and how waiting times can be individualized for each journey contact

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salesforce-marketing-cloud
2020-12-04
4 min

Salesforce Marketing Cloud - Discover Reports

Are you using Discover Reports in Salesforce Marketing Cloud Analytics Builder? Learn from our consultants how these reports help you focus on the most relevant metrics.

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salesforce-marketing-cloud
2020-11-27
5 min

Salesforce Marketing Cloud - SAP & Content Sharing

Our consultants explain what you need to pay attention to when sharing content between Salesforce Marketing Cloud Business Units with different sender authentication packages.

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b2b-website-besuchererkennung
2020-11-27
24 min
All Categories

B2B website visitor tracking: What can Leadinfo and Albacross do?

Even in normal times, tracking and identifying company visitors on B2B websites is an enormous asset for sales, customer service and the management level — even more so now in the absence of face-to-face events. Publicare is therefore monitoring the market and innovations in this area.

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salesforce-marketing-cloud
2020-11-20
4 min

Salesforce Marketing Cloud - Increased HTTPS Requirements

Our consultants explain what you need to pay attention to when working with non-SSL-certified content in Marketing Cloud and why there is an urgent need for action.

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salesforce-marketing-cloud
2020-11-13
4 min

Salesforce Marketing Cloud - Einstein Send Time Optimization

Our consultants explain how Einstein Send Time Optimization (STO) determines the optimal time to send an email or push notification for each individual contact.

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e-mail-marketing
2020-11-11
min
All Categories

Holiday shopping with clean lists

Going into the Christmas business with clean lists? Deliverability issues in the middle of Christmas shopping? A nightmare for many companies! That's why Publicare offers its email list cleaning service to

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salesforce-marketing-cloud
2020-11-06
4 min

Salesforce Marketing Cloud - Einstein Data Quality Score

Our Salesforce Marketing Cloud experts: In this article, we present the Data Quality Score, which is displayed on the Einstein Send Time Optimization dashboard.

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salesforce-marketing-cloud
2020-10-30
5 min

Salesforce Marketing Cloud - Einstein Engagement Frequency Split

In this post, our Salesforce Marketing Cloud experts present the Einstein Engagement Frequency Split.

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salesforce-marketing-cloud
2020-10-23
4 min

Salesforce Marketing Cloud - Customer 360 Audiences

Learn from our Salesforce Marketing Cloud Consultants how you can use Customer 360 Audiences to collect, merge, segment and make customer data available for marketing campaigns.

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salesforce-marketing-cloud-account-engagement
2020-10-21
9 min

The 5 most exciting new features in the Salesforce Pardot Winter '21 Release

It's hard to believe how far this year — dominated by the corona pandemic and its effects on all of us — has now progressed. Fall is here and brings us shorter days, cooler temperatures and... the Salesforce Winter '21 release expected in October!

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salesforce-marketing-cloud
2020-10-16
4 min

Salesforce Marketing Cloud - October 2020 Release Highlights

In this article, we report on the October 2020 Marketing Cloud Release Highlights.

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salesforce-marketing-cloud
2020-10-09
4 min

Salesforce Marketing Cloud - Free Form, HTML Content, and Code Snippets

In this post, our Salesforce Marketing Cloud experts talk about free form, HTML content, and code snippets.

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e-mail-marketing, studie
2020-10-06
6 min
All Categories

87% of online shops send emails — what about the rest?

Email marketing is still one of the most important marketing channels in German e-commerce. We were able to prove this once again for 2020 as part of the “E-Commerce Market Germany 2020" study by the EHI Retail Institute and Statista: 934 of the shops examined offer an email subscription, 872 sent us at least one marketing email in the three-month investigation period (pure confirmation and opt-in emails are deliberately not included).

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e-mail-marketing, studie
2020-10-06
12 min
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The email marketing of Germany's 1,000 top-selling online shops in 2020

Market shares of email service providers in EHI Top 1000 e-commerce. Email and e-commerce belong together — nothing has changed in 2020: The vast majority of the 1000

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b2b-website-besuchererkennung
2020-10-05
9 min
All Categories

B2B visitor tracking can do even more than it seems at first glance

More than just new leads: Seven use cases for B2B visitor recognition on your website: Business relationships, sales and customer advice are found more than ever in the digital space

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salesforce-marketing-cloud
2020-10-02
4 min

Salesforce Marketing Cloud - Einstein Content

In this article, our Salesforce Marketing Cloud experts talk about Einstein content.

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e-mail-marketing
2020-10-02
4 min
All Categories

Email is finally moving

The importance of videos in online marketing — especially in social media marketing — has grown enormously thanks to YouTube, Instagram, Facebook, etc. Only in email marketing did videos not play a major role for a long time. Some clients play HTML5 videos directly, others expect videos in MP4, MP3, or MOV formats or only show still images.

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salesforce-marketing-cloud
2020-09-25
6 min

Salesforce Marketing Cloud - Dynamic Content

In this article, our Salesforce Marketing Cloud experts talk about dynamic content.

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salesforce-marketing-cloud
2020-09-18
min

Salesforce Marketing Cloud - Content Builder FAQ Part II

Second part of our FAQ series: In this article, our Salesforce Marketing Cloud experts report on frequently asked user questions.

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salesforce-marketing-cloud
2020-09-11
5 min

Salesforce Marketing Cloud - Content Builder FAQ Part I

In this post, our Salesforce Marketing Cloud experts report on frequently asked user questions.

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e-mail-marketing
2020-09-10
10 min
All Categories

Using interactive elements correctly in email marketing

Forms, surveys, and reviews. Using interactive elements correctly in email marketing In email marketing, channel and media changes are omnipresent: An email is read, the recipient

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salesforce-marketing-cloud-account-engagement
2020-09-08
12 min

Resubscription in Salesforce Pardot

“Hello Again” - Anyone who has been using Salesforce Pardot for a long time is probably still familiar with the situation: A contact who had previously opted out signs up for the newsletter again using the appropriate registration form, is shown the thank you page after successful submission and is henceforth in good faith that they receive the latest information from your company.

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salesforce-marketing-cloud
2020-09-04
min

Salesforce Marketing Cloud - Alert Manager

In this article, our Salesforce Marketing Cloud experts talk about the Alert Manager. This makes it possible to send critical system notifications for email shipments to the email address of an SFMC user.

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salesforce-marketing-cloud
2020-08-28
5 min

Salesforce Marketing Cloud - Multi-Factor Authentication

In this post, our Salesforce Marketing Cloud experts talk about multi-factor authentication.

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salesforce-marketing-cloud
2020-08-21
min

Salesforce Marketing Cloud - Behavioral Triggers

In this article, our Salesforce Marketing Cloud experts report on the long-awaited Marketing Cloud Behavioral Triggers.

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salesforce-marketing-cloud
2020-08-14
min

Salesforce Marketing Cloud - Transactional Send Email Journeys

In this post, our Salesforce Marketing Cloud experts talk about Transactional Send Email Journeys.

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salesforce-marketing-cloud
2020-08-07
min

Salesforce Marketing Cloud - Find and remove contacts in Journeys

In this article, our Salesforce Marketing Cloud experts report on tracking individual contacts in journeys.

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salesforce-marketing-cloud-account-engagement
2020-08-05
5 min

Salesforce Marketing Cloud Einstein Engagement Scoring

Our second topic in the “Einstein Components in Salesforce Marketing Cloud” series is Einstein Engagement Scoring (EES). Once again, it's about optimizing the engagement of your own recipients, but in a slightly different way than Einstein Engagement Frequency (EEF). While EEF determines the optimal amount of emails to send per contact, EES provides a dashboard from which the marketer can gain insights into the reaction of its recipients sent to the emails.

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salesforce-marketing-cloud
2020-07-31
4 min

Salesforce Marketing Cloud - July 2020 Release Highlights

In this article, our Salesforce Marketing Cloud experts report on the July 2020 release highlights.

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Salesforce Marketing Cloud
Multichannel Marketing Automation
Salesforce Marketing Cloud Account Engagement
Deliverability
Lead Generation
Study
Email Marketing
B2B Website Visitor Tracking