Your omnichannel customer communication perfectly orchestrated
We ensure that you reach your customers along their entire user journey with relevant and personalized messages, from initial contact to existing customer care — cross-channel, automated and behavior-based. We design, automate and support cross-channel journeys that are tailored to the needs of your customers so that you can reach out in real time and tailor your message to their interactions, interests and the respective life cycle status. Whether a new prospect, an active customer or a candidate for recovery: Every message is triggered at the right time, in the appropriate channel, with relevant content.
Full Service Journey Management
Multi-channel communication across all touchpoints
We implement automated communication processes that are triggered by specific user behavior or events. In this way, we support your customers along their individual journey — from initial interaction to reactivation and WinBack. We orchestrate communication via all relevant channels: email, SMS, web push, app push, messenger, on-site personalization, and more.
- Behavior-based trigger communication (e.g. shopping cart abandonment, white paper download, page visit)
- Cross-channel delivery of personalized content via email, app push, mobile push, messenger, SMS/RCS and on websites
- CRM-based audience activation for personalized social ads and retargeting
- Automated campaign processes with individual rules and touchpoint management
- Preference Center and Progressive Profiling for continuous data enrichment
Dynamic content & smart targeting
We rely on deep segmentation and dynamic personalization to develop the optimal approach for each segment. By comprehensively analyzing data from CRM systems, web tracking and user interactions, we identify hidden potential in your customer base. Through precise segmentation, we increase the relevance of every communication measure and thus measurably increase opening, click and conversion rates. At the same time, unsubscription rates are falling due to more tailored content.
- Target group segmentation according to detailed behavioral patterns and profile characteristics
- Dynamic content blocks based on individual preferences
- Integrate CDPs and DMPs to enrich and consolidate data
- Predictive analytics for next-best-offer recommendations
From lead to sustainable customer loyalty
We develop holistic communication concepts that cover the entire B2B decision cycle and are tailored to the specific requirements of your buyer personas. By intelligently combining data from CRM systems, sales processes and digital user behavior, we create a deep understanding of the needs of your target groups. This knowledge flows into automated campaigns that systematically support potential customers from the initial contact to the purchase decision. Lead scoring and grading ensure precise qualification and seamless handover to your sales department. In addition to completing the purchase, we rely on tailor-made communication channels that are triggered by events and specifically activate existing customers, tap into cross-selling & upselling potential and systematically regain inactive contacts. This is how we turn selective customer interactions into long-term, profitable business relationships.
.avif)
Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Multi-channel journey management From a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven multi-channel marketing campaigns — Publicare provides you with everything from a single source:
Kick-off & briefing
In an initial kick-off, we discuss your briefing and jointly define the implementation roadmap for your multichannel journey. We clarify responsibilities and timings.
Implementation & Integration
We develop both technical and content concepts and implement processes and campaigns in accordance with the highest quality standards. We ensure that all relevant data for your multichannel campaigns is available in the appropriate channel — whether for target group selection, personalization or targeted delivery of content.
Campaign management
We help you produce your channel-specific content. Including template creation, dynamic content, text and graphics production, testing, quality assurance and shipping management.
Monitoring, optimization & reporting
We set up monitoring processes to monitor your KPIs to achieve goals and support you in continuously analyzing and improving your campaigns & journeys for maximum ROI
Your agency for marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
