Structured customer data for effective digital marketing
Successful digital marketing, whether in B2B or B2C, is based not only on targeted contact acquisition, but above all on the intelligent use and combination of all relevant customer data. In many companies, this information is isolated in different systems and data silos as for example in a CRM, the online shop, the mobile app or the customer data platform (CDP). We help you connect, consolidate and transform these fragmented data sources into a unified, usable customer profile from initial contact to golden record. In this way, you create the basis for personalized, automated marketing processes that are based on a consistent and GDPR-compliant data structure, regardless of which platform is used.
From lead to the 360-degree customer profile
- Development of legally secure strategies for lead generation
- Design and implementation of high-performance forms and conversion-optimized landing pages
- Data enrichment through step-by-step profiling
- Trigger and event-based data collection
- Connection to CRM, CDP or marketing automation systems
Lead generation at all relevant touchpoints
The basis of every successful marketing strategy is well-thought-out and GDPR-compliant contact acquisition. Through online shops, websites, landing pages, mobile apps, print, social media, competitions, newsletter registration or at the point of sale: We identify the right touchpoints for your target group and implement mechanisms to record and qualify interested parties.
- Combining data from online and offline sources
Customer account, shop systems, apps, social media, CRM, customer service, loyalty, event portals - Creating and maintaining a golden record
Key Management & Identity Resolution for unambiguous allocation of users, development of a uniform, usable 360° customer profile - Data modeling for automated, personalized marketing campaigns
Key management, golden record & identity resolution
Contact management doesn't end with capturing and saving leads — it's about consolidating customer data from a wide range of sources, cleaning up duplicates and building uniform profiles. In B2C marketing, the focus is also on combining behavioral, transactional and profile data, e.g. from online shops, customer portals or CDPs.
- List cleaning, address validation & duplicate cleaning
- Validating email addresses
- Consent management for GDPR compliance
- Development of transparent, audit-proof data processes
- Regular data quality analyses & monitoring
Data protection-compliant processes for scalable marketing
High data quality is a prerequisite for all downstream marketing and sales processes. We ensure that your contact and customer data is up-to-date, valid and GDPR-compliant, whether as part of an initial project or as a continuous data maintenance process.
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Structured approach for sustainable marketing success
Whether you're building a new data architecture or optimizing existing structures, we'll meet you wherever you are. Our proven processes ensure that data collection, data integration and data quality are built on a solid foundation.
We provide you with flexible support: from the first discovery workshop to the design of a scalable data model to the implementation and continuous maintenance of your customer data. On request, we can also get involved in existing projects and take on specific tasks during ongoing operations.
Kick-off & workshop
In a joint workshop, we analyse your existing system landscape, identify the relevant touchpoints and define the goals for your contact and data management. In doing so, we clarify technical framework conditions, data sources (e.g. CRM, CDP, online shop, email marketing) and requirements for a uniform customer profile.
Concept & data model
Based on the results, we develop an individual data model and concept for combining, enriching and segmenting your customer data. The goal is a consistent golden record — as the basis for automated and personalized marketing.
Implementation & data cleansing
We implement the defined data model, connect your systems and consolidate existing data sources. In doing so, we clean up your contact and customer data (duplicates, address validation, consent status) and ensure a clean, GDPR-compliant starting point.
Data maintenance & quality monitoring
To ensure that your data remains usable in the long term, we support you in continuous data maintenance: from automated validation routines to consent management and quality monitoring. This is how you permanently secure the value of your data and the success of your campaigns.
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Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
