Relevant data.
Intelligent processes. Successful digital marketing.
In digital marketing, the availability of relevant and well-structured data determines the success of your campaigns — whether in a B2B or B2C environment. Only those who understand their target groups, address them in a personalized manner and systematically record their customer journey can attract, convert and build customer relationships.
We ensure that all marketing-relevant data is available to you in the right place at the right time in your marketing platform. By intelligently linking and targeted use of all relevant touchpoints, we help you to collect, process and consolidate data in a structured manner. Together, we create the basis for efficient, data-driven marketing that is automated, scalable and GDPR-compliant.
Expertes in lead generation and data management
Make anonymous website visitors visible
You have valuable B2B traffic on your website every day but do you really know who is behind the clicks? With intelligent visitor recognition, you can identify companies behind anonymous website visits, gain valuable insights into user behavior and open up new approaches for targeted lead nurturing and sales.
Maintain contacts. Retain customers.
We help you gain contacts across channels and qualify and integrate them into your system landscape without media disruption. We help you to convert fragmented customer data from various sources — for example from CRM systems, e-commerce platforms or customer data platforms (CDPs) — into a consistent, usable overall picture. Whether it's an initial contact, transaction or reactivation: With well-thought-out contact management, you lay the basis for personalized customer journeys and efficient marketing automation based on a solid, privacy-compliant data structure.
Clean data for effective marketing
Outdated, duplicate, or incorrect addresses? This not only costs time and money, but also jeopardizes the success of your campaigns. With professional list cleaning and address validation, you can ensure that your database is up-to-date, correct and GDPR-compliant - and thus create the basis for reliable segmentation, targeted communication and high delivery rates.
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Your agency for marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
Digital and email marketing expertise in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
