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The right technology for your strategy
We help you make the most of your existing marketing technologies. Our marketing automation experts have deep knowledge of these tools, understand their strengths and limitations, and support their effective use in day-to-day operations. We also consult with you on selecting new technologies if your requirements change or expand. Our focus areas include multichannel marketing automation, intelligent data usage, and seamless integration of internal and external systems. This lays the foundation for scalable processes and impactful, data-driven marketing. Our advantage: vendor independence and in-depth platform expertise since 2001.
Experts in marketing technology consulting
The right solution for your marketing - made to fit and scalable
We help you with the strategic selection, smooth implementation and efficient integration of digital marketing technologies. We analyse your existing system landscape, identify optimization potential and develop tailor-made technology strategies. Our goal: To work together to find the solution that is ideally suited to your goals, processes and teams - vendor-independent and focused on sustainable success.
Our technology expertise ranges from classic email marketing solutions to SaaS multi-channel marketing automation platforms to software development on AWS cloud services. We know our preferred technologies from practice through long-term projects with customers and partners. Through our self-developed big data platform with more than 20,000 newsletter subscriptions, we can supplement our technology consulting with well-founded indicators on market penetration, deliverability and other KPIs from around 240 different marketing platforms. We provide you with comprehensive advice and also take into account “soft factors” such as usability and manufacturer support.
We also support you with these technologies
Whether it's B2C cross-channel marketing, B2B account-based marketing or the development of individual solutions - we also support our customers with advice, support and implementation based on the following platforms and tools:
Our services:
- Strategic platform selection & technical evaluation
- Data architecture design & integration into your system landscape
- Multichannel marketing full service
- Team training & support
- Active Campaign
- Adobe Campaign
- Apteco Marketing Platform
- Brevo
- Customer.io
- InboxSys
- Inxmail
- JUNE
- Klaviyo
- Litmus Personalize
- Mailgun & Mailjet
- Oracle Eloqua
- tableau
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
Agency for digital marketing
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
Study: Email marketing of the 1,000 top-selling German online shops 2025
Are online shops staying loyal to their marketing technology provider — or are they switching? Our latest e-commerce study shows how the market for email marketing has changed in 2025. Proven platforms are defending their shares, while agile newcomers are catching up with smart technology and attractive pricing. We also show where shops could make much more of their existing tools.
Salesforce Marketing Cloud Expert Knowledge
Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud
From “On no, my colors!” to clever solutions: Make brand colors barrier-free and darkmode-aware.
What has priority in email design — corporate design or accessibility? Many corporate colors do not meet WCAG contrast requirements. Find out what options email marketers have and what dark mode has to do with them!
