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The right technology for your strategy
We help you make the most of your existing marketing technologies. Our marketing automation experts have deep knowledge of these tools, understand their strengths and limitations, and support their effective use in day-to-day operations. We also consult with you on selecting new technologies if your requirements change or expand. Our focus areas include multichannel marketing automation, intelligent data usage, and seamless integration of internal and external systems. This lays the foundation for scalable processes and impactful, data-driven marketing. Our advantage: vendor independence and in-depth platform expertise since 2001.
Experts in marketing technology consulting
The right solution for your marketing - made to fit and scalable
We help you with the strategic selection, smooth implementation and efficient integration of digital marketing technologies. We analyse your existing system landscape, identify optimization potential and develop tailor-made technology strategies. Our goal: To work together to find the solution that is ideally suited to your goals, processes and teams - vendor-independent and focused on sustainable success.
Our technology expertise ranges from classic email marketing solutions to SaaS multi-channel marketing automation platforms to software development on AWS cloud services. We know our preferred technologies from practice through long-term projects with customers and partners. Through our self-developed big data platform with more than 20,000 newsletter subscriptions, we can supplement our technology consulting with well-founded indicators on market penetration, deliverability and other KPIs from around 240 different marketing platforms. We provide you with comprehensive advice and also take into account “soft factors” such as usability and manufacturer support.
Our marketing-technology-expertise
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
Which platform can we support you on?
Contact us with any questions you may have about our platform expertise, our services, or our support and consulting services.
We also support you with these technologies
Whether it's B2C cross-channel marketing, B2B account-based marketing or the development of individual solutions - we also support our customers with advice, support and implementation based on the following platforms and tools:
Our services:
- Strategic platform selection & technical evaluation
- Data architecture design & integration into your system landscape
- Multichannel marketing full service
- Team training & support
- Active Campaign
- Adobe Campaign
- Apteco Marketing Platform
- Braze
- Customer.io
- InboxSys
- Inxmail
- Klaviyo
- Litmus Personalize
- Mailgun & Mailjet
- Oracle Eloqua
- tableau
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
Agency for digital marketing
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
