Website visitor recognition with SalesViewer
As a SalesViewer partner, we use website visitor recognition for numerous customers to recognize and target anonymous B2B website visitors. Our experts have extensive experience in various B2B industries and have successfully designed and implemented many SalesViewer projects. SalesViewer enables the data-based identification of companies that visit your website without relying on cookies or personal data. Especially in the B2B sector, where the number of potential customers is limited and the customer journey is often complex, SalesViewer provides a valuable database for your strategic sales approach.SalesViewer Partner setzen wir Website-Besuchererkennung gezielt bei zahlreichen Kunden ein, um anonyme B2B Websitebesucher zu erkennen und gezielt anzusprechen. Unsere Expert:innen verfügen über fundierte Erfahrungen in verschiedenen B2B-Branchen und haben zahlreiche SalesViewer-Projekte erfolgreich konzipiert und realisiert. SalesViewer ermöglicht die datenbasierte Identifikation von Unternehmen, die Ihre Website besuchen - ohne auf Cookies oder personenbezogene Daten angewiesen zu sein. Gerade im B2B-Bereich, wo die Anzahl potenzieller Kunden begrenzt und die Customer Journey oft komplex ist, liefert SalesViewer eine wertvolle Datenbasis für Ihren strategischen Vertriebsansatz.
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We would be happy to advise you on our SalesViewer services. Contact us now!
Lead generation with SalesViewer
We help you to fully exploit the sales potential of your website with SalesViewer both on a technical and strategic level. Our range of services includes the implementation of SalesViewer, integration into existing systems and operational use in sales. In doing so, we take into account not only your technical system requirements, but also your individual processes, interfaces and requirements. We develop tailor-made action plans for you, define effective lead scoring models and assist you in using them in accordance with data protection regulations. Our differentiated analysis approaches enable a precise evaluation of your website visitors as a basis for sales-relevant follow-up campaigns or automated marketing activities.SalesViewer voll auszuschöpfen - sowohl auf technischer als auch auf strategischer Ebene. Unser Leistungsspektrum umfasst die Implementierung von SalesViewer, die Integration in bestehende Systeme sowie den operativen Einsatz im Vertrieb. Dabei berücksichtigen wir nicht nur Ihre technischen System-Voraussetzungen, sondern auch Ihre individuellen Prozesse, Schnittstellen und Anforderungen.Wir entwickeln für Sie maßgeschneiderte Maßnahmenpläne, definieren effektive Lead-Scoring-Modelle und begleiten Sie beim datenschutzkonformen Einsatz. Unsere differenzierten Analyseansätze ermöglichen eine präzise Bewertung Ihrer Website-Besucher - als Basis für vertriebsrelevante Nachfassaktionen oder automatisierte Marketingaktivitäten.
An overview of our services:
- Advice on how SalesViewer works and can be used in practice
- Configuring your SalesViewer account
- Systematic identification of target groups, buying centers and contacts
- Design and implementation of trigger-based follow-up campaigns
- Advice on the use of visit data in accordance with data protection regulations
- Development of scoring models for lead qualification
- Training your sales teams to deal with identified prospects
- Seamless integration with CRM and marketing automation systems
Advice on lead generation with website visitor recognition
With our expertise in B2B marketing, we will show you how to effectively use tools such as SalesViewer to identify website visitors for measurable success in lead generation and account-based marketing. Across industries and GDPR-compliant: at the interface of marketing and sales.
SalesViewer in comparison: In our lead identification tool tests, we evaluated SalesViewer several times compared to other solutions. The tool impressed with easy integration, reliable data quality and clear reporting. The detailed results of this analysis can be found in our blog posts on the topic.
Learn more about our B2B website visitor recognition services: Our B2B marketing and sales experts will help you strategically use tools such as SalesViewer for website visitor recognition.
These companies rely on us
From anonymous user to relevant lead
With our many years of experience and profound expertise in the B2B sector, we will guide you step by step. From the carefully supervised test phase with joint analysis of the results to smooth implementation and integration into your existing (CRM) systems: We are by your side as a reliable partner so that you can make the best decisions for your company.
Kick-off & workshop
Together with you, Publicare analyses the current state in an initial online workshop: Which target groups should be identified? How is the website structured? Which systems are in use? What do the sales processes look like?
Strategy & use cases
Based on the goals and processes, we advise you on best practices in the SalesViewer setup and develop an individual strategy — including clear use cases and measures for identifying and contacting website visitors for the first time. The focus is on efficiency and data protection.
Technical implementation & integration
Set up and configure your SalesViewer (test) account to identify website visitors. We ensure smooth integration into existing CRM and marketing automation systems and comprehensively train your employees.
Optimization & reporting
Through continuous monitoring and data-based fine-tuning, processes are optimized and lead quality is further improved for sustainable success in B2B marketing and sales, if required, in cooperation with your indirect sales partners.
Even more about SalesViewer
Without website visitor recognition, roughly 1 of 100 visitors can be identified (via telephone, form or e-mail). The other 99% remain anonymous. Purchase decision processes run in anonymity for longer. Visitors only reveal themselves shortly before the decision is made.
SalesViewer offers trial periods of 14 days. During this trial period, the recognition quality, recognition rate and platform features such as CRM integrations can be tested live. We recommend a well-thought-out account setup right from the start of the trial so that we can gain the best possible insights. This is the only way you can make a safe decision afterwards. Contact us and we'll be happy to assist you with your account setup, even during the trial period.
Companies of a certain size have fixed IP addresses that their employees use to access the Internet. B2B website tracking tools use these static IP addresses to identify the relevant companies via a reverse DNS IP lookup and enrich them with address data from commercial company databases. In this way, around 15-25% of website visitors can be identified. When home office employees use dynamic IP addresses, the recognition rate is slightly lower. Companies of a certain size have fixed IP addresses that their employees use to access the Internet. B2B website tracking tools use these static IP addresses to identify the relevant companies via a reverse DNS IP lookup and enrich them with address data from commercial company databases. In this way, around 15-25% of website visitors can be identified. When home office employees use dynamic IP addresses, the recognition rate is slightly lower.
Website visits via dynamic IP addresses (e.g. from small businesses, self-employed people or from home office workers) cannot be identified because the IP address cannot be permanently assigned. Another reason could be that the visitor is using an ad blocker.
Since no cookies are set during tracking, the website visitor's consent to the processing of their IP address and the storage of the corresponding visit activities based on a balance of interests is not required.
Need more information?
Do you still have questions about SalesViewer? Then contact us now and let's take the next step together!
Agency for SalesViewer services
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Newsletter: Avoid the pitfalls of content creation by combining human expertise with AI
The email newsletter is the cornerstone of digital customer engagement in B2B marketing. In practice, however, it often falls far short of its potential, as developing technically sound, relevant content for diverse audiences is time-consuming and costly. A clearly structured editorial process that makes targeted use of AI tools can transform the newsletter into a solid foundation for the digital strategy.
Do email templates stifle creativity — or is the problem somewhere else?
Brand managers often view email templates as rigid frameworks with limited design possibilities. This article dispels the misconception that modular templates for drag-and-drop editors are “killsuits” for visually compelling campaigns—and shows how a modular system protects your brand while opening up new creative possibilities.
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
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