Real-time engagement for app and multichannel marketing

Agency for professional Braze services

As a Braze partner since 2021, we support enterprise customers, digitally focused companies and medium-sized brands in implementing personalised multichannel communication based on a solid technological foundation. Braze enables user data to be processed in milliseconds to deliver cross-channel customer journeys in real time – from email and mobile push to in-app messaging and web push to SMS and flexible content cards. Thanks to its API-first architecture, Braze integrates seamlessly into modern martech stacks. Our specialised team accompanies you from the conception of the technical architecture and integration to strategic automation and operational campaign management.

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We would be happy to advise you on our Braze services. Contact us now!

Implementation and setup

Thorough technical onboarding for a successful start

Whether you require a new implementation or the optimisation of an existing workspace, we will support your project to the required extent. We can either take on central project management or collaborate with your specialist departments on specific tasks. We will coordinate all stakeholders involved in close collaboration with your team and your contacts at Braze. This guarantees that your Braze setup is secure and compliant with data protection regulations from the outset and can accommodate future growth.

Our setup services include:

  • Solution architecture and workspace setup: configuration of app groups and channel preferences
  • Channel implementation: integration of email, push, SMS, web push, in-app messaging and content cards
  • Technical governance: - Configuration of API interfaces, IAM roles and security structures
  • Canvas Flow Automation: Setting up logic for complex journeys
  • QA framework: Comprehensive quality assurance checks before launch
Data & CDP Integration

Seamless data architectures for real-time engagement

Real-time engagement requires consistent data. We embed Braze into your system landscape, integrating it with customer data platforms (CDPs), backend systems and cloud data pipelines. Using structured event standards and modern data engineering methods, we lay the groundwork for data-driven, highly personalised communication.

Our services:

  • Data modelling: - Definition of custom events, purchase events and attributes for precise targeting
  • Data pipelines: Setup of Braze Currents (data export) and cloud data ingestion
  • Data engineering: - Consulting on synchronisation intervals and data governance
  • Connected content implementation for dynamic API integrations
  • Usage of Braze Catalogs for product data and dynamic content
Multichannel campaign services

Automate cross-channel experiences in real time

Braze excels in orchestrating multichannel journeys, particularly for mobile apps and real-time communication across all digital channels. We develop cross-channel strategies, creative concepts and technical setups to reach users at the right time and touchpoint.

We provide support for:

  • Push notifications for iOS and Android
  • In-app messages
  • Content cards for personalised feeds
  • Web integration, including web messaging and browser push, to increase web conversion
  • Web-Integration: Web-Messaging und Browser-Push zur Steigerung der Web-Konversion
  • SMS and messaging channels
  • Cross-channel: seamless transitions between mobile and email
  • Event triggering: Communication based on user behaviour in real time
Customer journeys & automations

Lifecycle management with Canvas Flow and intelligent segmentation

Using Braze Canvas Flow, we develop automated journeys throughout the entire customer lifecycle. We create technical and content concepts and templates; ensure the necessary data and events are available for segmentation, personalisation, and dynamisation; and implement the journeys. In doing so, we combine our proven best practices with your individual goals, using data-driven decision logic and AI-supported optimisations from the Braze Intelligence Suite.

Our services include:

  • Welcome and onboarding journeys
  • Re-engagement, winback and churn prevention programmes
  • Transactional and event-based communication
  • Loyalty and lifecycle programmes
  • Dynamic journeys based on real-time events and current profile attributes
  • Use of the Braze Intelligence Suite (predictive scores, recommendations and STO)
Templates & content

Consistent, scalable brand communication across all channels

We develop modular templates that facilitate efficient and consistent brand communication. Using Liquid programming logic within the templates enables us to automate personalisation at a high level of granularity. This allows teams to deliver personalised content quickly and securely without the need for time-consuming manual adjustments.

Our services:

  • Email templates and HTML components
  • Push, in-app and content card layouts
  • Liquid Logic: Setups for complex personalisation using Liquid and conditional formatting
  • Dynamic content: Automated content delivery via Connected Content and Braze Catalogs
  • Brand consistency: Ensuring a uniform look across all mobile and web clients
Ongoing campaign support

Operational relief and reliable implementation

Do you lack the resources to scale your CRM marketing in your day-to-day business? We can take over the complete operational management of your Braze campaigns. Our experts will seamlessly become part of your team, ensuring efficient processes, clean quality assurance and continuous optimisation. We provide marketing teams with long-term, flexible, transparent and reliable support in their day-to-day operations.

We offer:

  • End-to-end support from creation to delivery
  • Creation and quality assurance of your campaigns
  • Target group logic and segmentation
  • Real-time delivery via event triggers
  • A/B and multivariate tests for performance optimisation
Analytics and optimisation

Data-driven analysis and strategy optimisation

We use Braze's analysis tools and link them to external business intelligence systems when necessary. This enables us to measure the success of your initiatives and provide specific recommendations for improvement.

Our services:

  • Custom Reporting: Creation of dashboards for performance analysis
  • Attribution models: Analysis of the contribution of individual channels to conversion
  • Engagement-Analysis: Detailed insights into click and interaction behaviour
  • Health Checks: Continuous monitoring of data quality and delivery rates
  • Data quality and governance
Consulting, Training & Braze Enablement

Knowledge transfer and expert advice for sustainable success

We support marketing, CRM and product teams in using Braze effectively and sustainably. Alongside strategic consulting, we provide practical training, workshops and coaching to help embed knowledge in the long term.

Our services

  • Strategie-Consulting: Beratung zu Customer Engagement und Lifecycle-CRM
  • Individuelle Workshops: Hands-on-Training in Ihrer eigenen Braze-Instanz
  • Best Practices: Vermittlung von Standards für skalierbare Automation-Architekturen
  • Audits: Regular review of the setup to ensure efficiency and timeliness

These companies rely on us

Contact Publicare Marketing Communications

Agency for Braze Services

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Marion Krohn
Senior Strategic Consultant, Authorized Representative
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