For the best possible delivery of your emails
Marketers love their emails. A lot of effort is put into design, concept and copy. On the other hand, little attention is paid to the fact that roughly 30 percent of emails never arrive in the inbox - legitimate emails, mind you, even if they are sent using professional tools: For example, they get stuck in spam filters or are sorted out by mail servers. Campaigns are thus wasting a lot of potential. KPIs are diluted by emails that don't generate clicks and conversions. Even worse: Confirmation and transaction emails that never arrive lead to additional costs and might result in order cancellations and dissatisfied customers.
The problem is easy to resolve: With Publicare's email deliverability services, you can maximize the deliverability of your emails.
Email deliverability experts since 2001
- Deliverability analysis
Monitoring email delivery at various providers - Blacklist check
Monitoring your sender IP addresses on blacklists - Content and link analysis
Identify issues in email content and suspicious links - Technical monitoring
Using the Publicare Email Delivery Monitor to measure deliverability - Email authentication
Optimization to ensure deliverability and brand protection - Analysis of campaign parameters
Investigation of frequency, content, target groups and response rates - Deliverability advice and optimization
Individual solutions to increase deliverability and improve your campaigns
Systematically improve deliverability
The first step towards better deliverability is a comprehensive deliverability analysis, in which our monitoring tools monitor the delivery of your emails to various providers using seedlists. We check whether your sender IP has ended up on a blacklist, identify content abnormalities and suspicious links, and much more. However, it is crucial to the success of your email marketing that you draw the right conclusions from the results. What to do if your emails reach Gmail but are blocked by a provider like 1&1 Web Services? Our experienced consultants work with you to develop a solution to optimize deliverability. In doing so, we rely on comprehensive monitoring that precisely measures technical deliverability. An important part of optimization is email authentication, which is not only crucial for deliverability but also protects your brand from misuse. In addition, our deliverability consultants analyse other aspects such as campaign frequency, content, target groups and response rates. In this way, we develop a holistic solution that takes all relevant factors into account.
- All-inclusive deliverability service
with personal support and regular reviews. Advice on campaign-specific deliverability factors and target group-specific optimization - Deliverability monitoring at all relevant ISPs
Spam filter testing - Technical review
Sender authentication (SPF, DKIM, DMARC), including domain alignment, mailserver configuration, IP reputation and black/white listings, analysis of link and image domains - Content check
Email size, subject line length, critical phrases, text/HTML ratio, potential phishing links, list unsubscribe
Higher inbox placement rates: Our deliverability service
A dedicated contact person provides you with continuous support, monitors the deliverability of your emails and develops specific recommendations for action based on well-founded analyses - individually tailored to your campaigns and target groups. In addition to regular review meetings, we rely on extensive technical tests and content optimization for optimal inbox placement.
More about our deliverability services
If you answer “yes” to one or more of these questions, we should talk to each other!
- Do you send a lot of promotional and/or transactional emails and want to ensure that they are received?
- Do you send via your own dedicated IPs whose reputation you are responsible for?
- Do you send via self-hosted solutions that you are responsible for configuring yourself?
- Are you uncertain about the deliverability of your emails or have you already identified deliverability issues?
- Do you lack the manpower or technical know-how to not only analyse deliverability in detail, but also to act accordingly?
Depending on your requirements, the monitoring tool with its own access is available in various editions:
- Basic Edition: €329 /quarter *
includes: 20 email tests per month, monitoring of 100 IPs, ISP delivery control, SpamAssassin spam filter test, sender authentication, mail server configuration, IP trend monitoring: blacklisting and reputation, content verification with link analysis, PDF/CSV exports - Premium Edition: €419/quarter *
Services such as Basic Edition with 50 email tests per month instead of 20 + sending alerts - Enterprise Edition: €929 /per quarter*
Services such as Basic Edition with 250 email tests per month instead of 20 + sending alerts - Consulting Plus Edition: €1,699/quarter *
Services such as Basic Edition with 250 email tests per month instead of 20 + sending alerts + up to 2 hours consulting per month
Contract period either 3 months or 12 months, all prices plus legal fees VAT There are one-time costs of €260. - for setting up the Publicare E-Mail Delivery Monitor account. Consulting can be added to any edition as an option.
* When signing an annual contract, you receive a 20% discount on the stated quarterly price.
Do you have any further questions?
Do you have any questions about email deliverability? Then contact us now — and let's take the next step together!
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Your agency for email deliverability
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All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
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This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
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