Your message: right time, right channel, maximum effect.
As a full-service agency, we develop multichannel strategies that not only focus on reach, but also on genuine dialogue and sustainable customer relationships. We plan, automate, manage and optimize cross-channel campaigns for email, web, messenger, mobile push, SMS direct mail and more. Our goal: a measurable contribution to your marketing success through an excellent customer experience and high relevance along the entire customer journey.
Campaigns that add value: relevant, personalized, cross-channel
- Email Marketing
Newsletters, promotions, transactional and service emails, lifecycle mailings - Web & Mobile
Creation of microsites, landing pages, management of profile-based and interaction-based web personalisation, app and browser push messages - Social Advertising & Retargeting
Use of 1st party data for CRM-based advertising, targeted ads & retargeting - Programmatic Print & Direct Mail
Higher conversions through personalized mailings in lifecycle marketing - SMS, RCS, Chat & Messenger
Transactional, service-relevant, or promotional short messages
Efficient communication, perfectly orchestrated
We develop multichannel campaigns that are not only relevant but also intelligent. Whether ad hoc mailings, automated CRM campaigns or trigger-based communication: We ensure that your messages reach the right recipient at the right time across all channels.
The combination of automation, personalisation, and intelligent segmentation creates a consistent user experience along the entire customer journey. We design and implement cross-channel campaigns, use AI-based personalisation and forecasting functions, and use progressive profiling for targeted communication. By integrating individual preference centers, we achieve maximum relevance for your recipients. All measures are subject to continuous optimization through data-based testing and systematic monitoring.
Personalized content for relevant messaging
Strong content is the basis for successful multichannel marketing. Based on your briefing, strategic guidelines, target group analyses, interviews and research, we develop content concepts, editorial plans and personalized content — in text and design.
- Content design for all channels and formats
- Production of targeted texts and graphics — tailored to the respective channel
- Localization for international markets (AI-supported or with native-speaking specialist translators)
- Dynamic content based on user behavior and interests
Personalized content — creative, relevant, across channels
As a technology-agnostic agency, we work with numerous marketing platforms and advise on the selection, integration and use of suitable systems, ensuring smooth data flows and scalable solutions.
- Integration of marketing platforms such as Salesforce, SAP Emarsys, Bloomreach, Braze and many more.
- Integration and use of CDPs and DMPs
- Cloud and third-party data integration, data migration & key management
- Consulting and implementation of customised MarTech architectures
Platform-independent. Across systems. Future-proof.
We ensure that all marketing-relevant user data from your source systems is incorporated into your marketing communications correctly, completely and in compliance with data protection regulations – for efficient and GDPR-compliant campaigns. To this end, we handle cross-channel data integration and synchronisation, ensure the seamless connection of external data sources and systems, and support you with consent management and expert advice on best practices in data protection.
- Strategic target group analysis
Development of suitable buyer personas as a basis for your marketing activities - Sales support
We combine inbound marketing with CRM integration and B2B website visitor recognition for targeted lead identification and efficient sales processes - Professional data maintenance and address validation
for reliable marketing data - Lead Management
Lead nurturing, scoring and grading for the systematic qualification of prospects - Account-based marketing
Development and implementation of tailor-made account-based marketing strategies - Integration of offline touchpoints
Seamless integration of trade fairs, events & seminars into your digital customer journey - Cross-channel campaigns for all phases of the customer journey
Personalized email marketing campaigns to win new customers. Automated cross-selling and upselling campaigns for sustainable growth of existing customers
More than leads: Identifying potential, increasing customer values
Especially in a B2B environment, targeted and automated communication is essential for market success. We support you throughout the entire marketing and sales process from lead generation to qualification and account-based marketing to CRM integration and handover to sales. In doing so, we not only keep an eye on potential new customers, but also help you get more out of your existing customer relationships.
We measure and continuously improve what we do
Success is no accident. We ensure that you measure the right KPIs and continuously test and optimize.
- A/B and multivariate testing
- Performance analyses across all channels based on your KPIs and geared to your marketing goals
- Dashboards with Tableau, BI tools or custom solutions developed for you on AWS
- Attribution models and action-oriented analyses
Support from tool selection to CRM integration
Does your CRM marketing team need reinforcements? We're here for you! Whether on a project basis or as an extension of your marketing department: We take care of operational campaign management, including SLA-driven support.
- Full service campaign implementation
- Long-term support through service contracts
- SLA-based support with fixed response times
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Multi-channel marketing services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven multi-channel marketing campaigns — Publicare provides you with everything from a single source:
Kick-off & briefing
In our initial kick-off, we work together to set the exact timetable for implementing your multichannel campaigns, and clarify responsibilities and timings.
Implementation & integration
We develop both technical and content concepts and implement processes and campaigns in accordance with the highest quality standards. We ensure that all relevant data and assets are available for your multichannel campaigns — whether for target group selection, personalization or targeted delivery of content.
campaign management
We take over the production or support you in producing your channel-specific content. Including template creation, dynamic content, creation of texts and graphics, testing, quality assurance and shipping management.
Monitoring, optimization & reporting
We set up monitoring processes to monitor your KPIs and goal achievement and support you in continuously analyzing and improving your campaigns & journeys for maximum ROI.
Your experts for multichannel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
Individual solutions for digital marketing
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
