Welcome to Publicare

Your agency for marketing automation & digital dialogue

Do you want to set up your online and email marketing to achieve long term success? Do you value speed, experience, independence and verifiable references? Then Publicare is the right place for you!

About us

Digital Dialogues and processes that create value

Since our founding in 1994 and specializing in digital dialogue marketing from 2001, we have been developing tailor-made strategies and solutions for companies of all sizes, from SMEs to international corporations. Our focus is on email marketing, marketing automation and custom software development.

Our mission: We develop data-driven digital dialogues and solutions that contribute to sustainable business growth. This commitment guides us in our daily work with our customers from the initial concept to long-term optimization.

As an agency with broad technology expertise, we provide you with comprehensive advice and support from implementation strategy to managing the operations of your multichannel or omnichannel campaigns. We work across platforms and offer all agency and integration services from a single source.

With a team of 40 dedicated specialists, we implement projects of all sizes, always with a focus on your business goals, KPIs and the sustainable effectiveness of your marketing communication.

30+years of experience in direct marketing
200+satisfied customers from various industries
9+ years on averageWe focus on long-term customer relationships
40+employees
Our values

Why Publicare ?
Our values.
Your added value.

We know our craft.

With a deep understanding of CRM, data processes, personalization and automation, we develop tailor-made digital solutions. In doing so, we work as a reliable partner who creates added value with expertise and guides our customers through their digital transformation.

We're curious.

We live a culture of open exchange and transparency to enable creative ideas and find the best solutions together. For us, openness means being flexible and curious, constantly learning and welcoming new perspectives. In this way, we ensure that we can always develop the most innovative and appropriate approaches both internally and for our customers.

We take responsibility for the results of our work.

We take responsibility for our actions, our projects and the results we achieve for our customers. This means that we always strive for high quality standards and are aware of the impact of our decisions. Responsibility is also reflected in our commitment to sustainable solutions to ensure long-term success for our customers and employees.

We are curious and find innovative solutions.

We have the courage to go our own way, make unconventional decisions and be uncomfortable when it helps us and our customers move forward. For us, courage means taking risks, not avoiding conflicts, admitting mistakes and learning from them.

We create sustainable success together.

We put our customers at the center of everything we do. This means that we listen carefully, understand our customers' challenges and always act in a solution-oriented manner. Our goal is not just to deliver projects, but to build real partnerships that provide long-term added value to our customers.

Our story

Our milestones at a glance

Our many years of expertise are reflected in successful projects and an in-depth understanding of the market and customer needs. Today, we stand for reliable expertise, innovative approaches and decades of experience that benefit our customers.

1994

Founding as a full-service agency for direct marketing

2001

Specialization in: email marketing and digital marketing consulting

2007

The growing team needs space: Move to a 400 sqm office space in lively Frankfurt-Sachsenhausen.

2010

Expanding our offering to include multi-channel marketing automation

2011

Opening of our US branch in Fairport, NY, to optimally serve international customers in their time zone.

2014

Development of E-Mail Xray, our big data platform for automated identification of email service providers based on subscribed newsletters.

2015

Publication of the first Publicare e-commerce study, which shows which email service providers are used most frequently in e-commerce - based on the E-Mail Xray platform.

2018

Expanding our range of services to include software development & cloud solutions

2020

Launch of our solution for B2B website visitor recognition, targeted lead scoring and smart sales impulses for B2B customers.

2024

Publicare turns 30! We are celebrating three decades of innovation and creating new clout for the future with divisional team structures.

These companies rely on us

management

Our leadership and management team

Andreas Fetz

Managing Director

Robert Harnischmacher

Managing Director and Founder

Anna Maria Fegg

Director People and Organizational Design

Marion Krohn

Senior Strategic Consultant, Authorized Representative

Jonas Ried

Head of Client Services Digital Solutions, , Authorized Representative

Daniela Kratz

Head of Client Services Marketplaces

Daniel Koch

Head of Engineering Digital Solutions

Matthias Perl

Head of Operations

Miriam Bredow

Head of MarTech Services

Vyara Zlatanova

Head of Client Services Marketing Automation
career

Shaping the future together! Join Publicare!

Publicare is the full-service agency for dialogue-oriented digital marketing. We are certainly not the biggest or best-known agency, but perhaps the one with the best team.

Technology partners

Technology that matches your strategy

In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.

Contact Publicare Marketing Communications

Your experts for multichannel marketing automation

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Robert Harnischmacher
Managing Director and Founder
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