Your service agency for JUNE
JUNE — from the Hamburg-based software company of the same name — is essentially a newsletter and landing page builder, which is now developing into an online marketing platform whose variety of functionality and flexibility outshines even large marketing suites at times, at significantly lower usage fees. To enable you to fully utilize this potential, we are available as a JUNE partner and digital marketing agency with many years of experience. We offer you the full range of support and services related to JUNE, from setting up your account and training your employees to data integration and the development of responsive email templates to the development of personalized and automated B2B and B2C lifecycle marketing campaigns.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.
We would be happy to advise you on our JUNE services. Contact us now!
Setup services, integration, templates, and training
JUNE offers a lot of flexibility which also means that many decisions need to be made. We'll advise and help you set it up so that your team gets the highest possible return on investment right from the start.
Our JUNE setup services include:
- Conduct a discovery workshop to identify your specific requirements
- Design and implementation of a June setup tailored to your system and business requirements
- Configuration and basic setup of your June instance
- Design and implementation of the data model including connection to external data sources (shop, CRM, CMS, ERP)
- Create custom email and landing page templates
- Setting up GDPR-compliant, channel-specific subscription and unsubscription functionalities (opt-in and opt-out solutions)
- Setting up workflows to manage automated, cross-channel communications (including email, personalized landing pages, AppPush, SMS, direct mailings)
- Implementation of complex, automated customer lifecycle journeys
- Demand-based training
We connect JUNE with your systems
Existing systems and data can be linked to JUNE via the API. JUNE offers a flexible relational database architecture, so that data from various sources can easily be linked via relational tables created at the click of a mouse, e.g. subscribers, shop buyers, offline purchases, product catalogs, branch information and social media feeds. In contrast to many lean email marketing tools on the market, there is no limit to the number of possible lists and data fields, which makes it possible to create complex individualisations and personalisations for emails and landing pages.
JUNE also offers more flexibility than many other email service providers when it comes to segmenting data for marketing communication: Data can be segmented according to any complex and nested filters, scores, tags, user behavior and activities — menu-guided or in developer mode via SQL. Integrations and conditions can also be defined in a virtual node.js sandbox.
Full service for your digital marketing communication
With JUNE, we help you take advantage of the diverse options of digital push communication and use them effectively in your cross-channel marketing mix.
Our full service offerings include:
- Campaign strategy and best practice advice to maximize your campaign success, including advice on topics such as contact acquisition, lifecycle marketing and deliverability
- Full service newsletter creation: topic planning, text and graphics creation, production, personalization, segmentation & delivery
- CI-compliant email templates: We create a highly flexible and mobile-optimized template for you in JUNE, which includes the full range of JUNE Editor features and meets all the requirements of professional email communication
- Lead form and landing page creation
- Customer journey consulting and workflow creation: Together with you, we design tailor-made, cross-channel journeys and implement them as workflows in JUNE upon request
- Integration of your data: target group segmentation; setting up of activities; development of your own activities; orchestration of digital channels: email, SMS, push and direct mailings; optimization and testing
- Training, support & consulting: Do you need assistance on JUNE or do you have any questions about expanding your cross-channel marketing communication? We're happy to help!
Responsive emails and landing pages with JUNE
JUNE offers a sophisticated email templating and production module as part of the June multichannel marketing automation platform. However, the email builder and landing page CMS can also be used standalone.
Learn more about the benefits of the JUNE Email Builder in our newsletter builder test
Why JUNE?
JUNE is a platform with a lot of potential, which sometimes offers more options than large and established players for multi-channel marketing automation. What stands out in particular is the wealth of features that can be adapted to the individual needs of each organization. In our opinion, this variety of functionality is unique in this price range.
JUNE is suitable for companies with the following requirements:
- Flexible email builder: design creative responsive newsletters in the drag & drop editor
- Automations along the customer and product life cycle; workflow builder for personalized journeys: welcome, engagement and reactivation routes, event communication, and more
- Lead capture and nurturing: Attract leads with personalized landing pages and forms
- Relational data model and data integration: Integration and linking of recipients, purchase and CRM data, product catalog, and more; complex segments (tags, user behavior, activities and scorings) for targeted communication
- Management of multichannel campaigns: Cross-device communication for a holistic customer approach: email, web, SMS, push, direct mail
- Analyze & optimize performance: Configurable dashboards to analyze campaign performance
These companies rely on us
JUNE professional services from a single source
From strategic consulting & design to technical implementation to the implementation of data-driven cross-channel automations, including connection to your CMS or shop system: Publicare provides you with everything from a single source.
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases — always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your data model, processes and automations according to the highest standards. We connect external data sources and, if required, develop tailor-made custom activities, e.g. for on-site push, address validation or call center connection. We always pay attention to scalability and flexibility.
Training & campaign management
Individual training and enablement of your team to use JUNE. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content, text and graphics production, testing, quality assurance, sending and response analysis.
Monitoring, optimization & reporting
We help you to continuously analyze and improve your campaigns & journeys for maximum ROI
Agency for JUNE services
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys (new: SAP Engagement Cloud) since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
Braze
Braze ermöglicht modernes Customer Engagement durch die Verknüpfung von Echtzeit-Daten mit flexibler Cross-Channel-Kommunikation. Als Braze-Partner implementiert Publicare die Plattform nahtlos in Ihre technologische Infrastruktur, um automatisierte Customer Journeys über Mobile, Web und E-Mail zu steuern, die Kundenbindung zu festigen und die Marketing-Effizienz durch präzise, datengestützte Nutzeransprache zu steigern.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
