Custom made cloud solutions for modern companies
We use Amazon Web Services (AWS) to develop customized cloud solutions that move companies toward sustainable growth. Our experienced team of cloud engineers and developers designs and implements highly available, scalable, and cost-effective AWS infrastructures that are tailored to the business requirements of our customers.
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We would be happy to advise you on our services related to application development on AWS. Contact us now!
Why we use AWS as our preferred cloud platform
AWS provides us with the ideal basis to develop innovative and future-proof solutions for our customers. Our AWS solutions are not only technically excellent, but also always economically well thought-out. We look at the total cost of ownership (TCO) and optimize the architectures for an optimal balance of performance and costs.
With our “serverless first” strategy, we can take advantage of the following benefits:
- Maximum flexibility and scalability: AWS services such as Lambda, Fargate, and DynamoDB automatically adapt to workloads handling everything from a few requests to extreme load peaks
- Highest reliability: Multi-AZ deployments guarantee continuous availability of applications
- Optimized operating costs: Thanks to the pay-per-use model, customers only pay for the resources they actually use
- Comprehensive security: data encryption at rest and in transit: data encryption at rest and during transmission, automatic patches, and regular security audits
- Faster time-to-market: Infrastructure as Code (IaC) and automated CI/CD pipelines significantly accelerate development cycles
Benefits of our modern architectural approach
Our development team combines AWS technologies with proven architectural approaches to create maximum value for our customers. By consistently using event-based systems, we achieve flexible and scalable communication between all components. The use of serverless computing with AWS Lambda and customized Go applications significantly reduces infrastructure management costs and enables automatic scaling without manual intervention. Front-end development with AWS Amplify and CloudFront guarantees an optimal user experience combined with seamless backend integration. For data management, we rely on optimized solutions with Amazon DynamoDB and Aurora Serverless, which offer both the highest security standards and robust backup strategies. Our DevOps processes with automated CI/CD pipelines and zero-downtime deployments ensure seamless updates, while our comprehensive monitoring infrastructure with CloudWatch detects potential problems early on and enables continuous optimization.
An overview of the most important technological benefits:
- Event-driven architecture with SQS, SNS and EventBridge for highly flexible, loosely coupled system components
- Serverless first approach for automatic scaling and reduced infrastructure costs
- Front-end excellence through AWS Amplify with responsive design approaches
- Secure data storage through encrypted databases and robust backup strategies
- DevOps integration with automated deployment processes and infrastructure as code
- Comprehensive observability for continuous optimization and quality assurance
Digital dialogues and processes that generate value.
- Enterprise-grade solutions
Robust, scalable, and future-proof - Proven best practices
State-of-the-art technologies combined with proven methods - Agile development
Flexibility and continuous improvement at every stage of the project - Seamless integration
Easy connection to existing systems and legacy applications - Comprehensive security
Security by Design in all phases of development - Cost optimization
Efficient use of resources and transparent cost control
Application development on AWS
With Publicare and AWS, you create the technological basis for sustainable business success. Let us talk about your individual business needs! We would be happy to show you some of our successful projects implemented on AWS in an online appointment.
These companies rely on us
Reference customers
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
AWS experts for custom software solutions
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys (new: SAP Engagement Cloud) since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
Braze
Braze ermöglicht modernes Customer Engagement durch die Verknüpfung von Echtzeit-Daten mit flexibler Cross-Channel-Kommunikation. Als Braze-Partner implementiert Publicare die Plattform nahtlos in Ihre technologische Infrastruktur, um automatisierte Customer Journeys über Mobile, Web und E-Mail zu steuern, die Kundenbindung zu festigen und die Marketing-Effizienz durch präzise, datengestützte Nutzeransprache zu steigern.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
