Email template creation

Tailored responsive templates for your email editor

On a daily basis, email marketers find themselves caught between designing their newsletters in an appealing way, content and conversion optimization, and the shortest possible production times when creating emails. With the drag & drop editors of email delivery systems, emails can be produced quickly without HTML knowledge - but the ready-made templates do not always meet the individual design requirements of marketers. For example, certain content blocks are missing or designs cannot be implemented with the existing elements. The templates provided often turn out to be a source of considerable additional effort for the marketing department, which also has to deal with template technology and the adjustment of standard templates in day-to-day business.

1000+
Template projects in more than 20 years
Why publicare

Email marketing expertise since 2001

Email best practices

The best email template for your newsletter

We offer the design and programming of responsive newsletter templates in accordance with the CI and design requirements of our customers for the email editor of their mailing platform. Depending on the platform used, we can provide templates that use the full functionality of drag-and-drop editors or create HTML design templates if the platform does not support classic templating.

We have been implementing professional email templates since 2001 and know exactly what is important when designing and programming customer-specific templates. We are one of the few providers in Germany who offer professional templates at this level. We support and advise our customers in all phases of template development:

Consulting and design

Creative templates that perfectly fit any platform

We create an attractive and individual email templates for you and make sure that design and structure are optimized for use in your shipping platform. When designing, we are guided by your corporate design requirements or your website.

If you want to design your template yourself or migrate your existing template to a new platform, we will advise you on how the layout can be implemented in your email platform. We identify content and design elements that could lead to usability restrictions in the editor or to display problems in the relevant email clients of your target group and find solutions to enhance or replace them. The presentation in dark mode and the challenges of barrier-free email design are part of all our template designs.

template programming

Efficient and flexible

When programming templates, we keep an eye on both marketing users and designers' requirements. Using the “form follows function” principle, we implement the layout in such a way that it gets the best out of the editor of your email marketing platform and allows you to create CI-compliant emails quickly and conveniently. In addition to programming the basic template framework, we can also dynamize and localize template blocks and create special custom blocks.

40+ clients
We test all templates in over 40 email clients
Template testing

Reliable display thanks to comprehensive email testing

We test your email template in the email clients most important to your target group — on mobile devices and desktops. We ensure that emails are displayed and work well everywhere (within the limits of platform and client capabilities). We place great emphasis on transparency and advice, because when optimizing, compromises must also be made. An email design that should look good in dark mode under iOS 13 must be designed and programmed differently in some details than for the Gmail app, Outlook or webmail clients such as GMX and web.de.

User training and documentation

For code professionals and marketing users

We create technically flawless templates for you and train your employees on how to use it. We create template documentation for each template so that you always have a user guide at hand for day-to-day business. For advanced users (with HTML skills), we offer workshops. Among other things, your team will learn how to create their own template sections or change the mobile display of sections.

Supported shipping platforms
  • Adobe Campaign Classic (Digital Content Editor)
  • BloomReach Engage
  • Brevo
  • CleverReach (drag-and-drop editor)
  • HubSpot (drag-and-drop editor)
  • Inxmail (drag-and-drop editor)
  • JUNE
  • Optimizely Campaign
  • Salesforce Marketing Cloud (Content Builder)
  • Salesforce Marketing Cloud Account Engagement
  • SAP Emarsys Marketing Platform (VCE)
Supported shipping platforms

The right template for your platform

Contact us, we will be happy to advise you on our email template services and provide you with an individual offer for a tailor-made template or an email design template for your email marketing system.

Technology expertise

Which tool matches your requirements?

In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.

Contact Publicare Marketing Communications

Your experts for email template best practices

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Miriam Bredow
Head of MarTech Services
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