More conversions with programmatic print
Sending highly personalized messages along the customer life cycle has long been the standard in email marketing. This is often considered too complex and too expensive for print mailings. As a partner of Optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. This makes print an important part of modern omnichannel marketing automation. The integration of print mailings into CRM-controlled cross-channel communication improves the performance of journeys. In addition, mailings that are based on the individual customer life phase are perceived as more exclusive and personal and increase customer loyalty.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.
We would be happy to advise you on our Optilyz services. Contact us now!
Introducing Optilyz
As direct marketing and marketing automation consultants, we support you in the strategic and technical implementation of Optilyz and support the entire process from conception to operational implementation. The focus is on intelligently linking print with digital channels. In joint projects, we develop automated print campaigns that are embedded in individual customer journeys. In doing so, we take into account both technical interfaces and creative requirements with the aim of triggering personalized mailings at the right time and in the right context.
Seamlessly connect Optilyz to your system infrastructure
We support you with the technical connection of Optilyz to your existing marketing automation solution, such as Salesforce, BloomReach or SAP Emarsys. In doing so, we integrate relevant CRM, shop and service data to trigger personalized direct mailings within your automated customer journeys. Through the connection, programmatic print is seamlessly integrated into your digital campaigns. Our focus is on the structured transfer of your data, workflows and trigger points into printable logic, without media breaks. In this way, we create the conditions for establishing Direct Mail as a high-performance channel in the marketing mix with full control over segmentation, timing and personalisation.
Efficient management of direct mail campaigns
Together, we develop data-based trigger logics for your print campaigns, which are tailored to specific target groups, events and individual customer behavior. We help you with segmenting for print channels, designing personalized mailings, setting up A/B tests and iterative optimization. In addition to operational implementation, the focus is also on empowering your teams: On request, we will train your marketing department in how to use the Optilyz platform and show practical uses of programmatic print within existing customer life cycles. Our goal is to create a print channel that is just as agile, measurable and targeted as your digital measures.
Digital dialogues and processes that generate value
- Lead activation
- Personalized events (birthdays, anniversaries)
- Cross- & upselling with personal recommendations
- Secondary order incentive
- Reactivation
- Loyalty and bonus programs
Cross-channel customer lifecycle automation
Optilyz enables direct mailings to be automated as an integral part of data-driven omnichannel communication. Print is not viewed in isolation, but is used as an extension of existing digital processes, for example in retention marketing, in reactivation scenarios or to support sales activities.
Benefits of using Optilyz
Optilyz accesses the data tables of your marketing tool directly and is available as an activity module in the Automation Canvas, just like email, push and SMS. This enables intuitive operation. Depending on the marketing automation platform, the Optilyz add-on is usually activated via the respective marketplace.
The highly personalized direct approach offers great sales potential. Integrating print mailings into digital customer lifecycle automation is a long overdue step. In this way, print can benefit from the same advantages as digital. Together, the channels can strengthen each other and open up new opportunities for marketing success.
5 phases to hyper personalized direct print
Higher conversion rates through personalised mailings:
Hyper personalized mailings offer tailored content such as product recommendations, text or image personalisation and achieve up to 15-30% more conversions as classic print mailings. Find our how this works by downloading our white paper.
Strategic objectives and potential analysis
Identification of promising journeys for direct mail analysis of ROI and benchmark data. Definition of the pilot project for the start
Content conception and creation
Cross-channel journey design, target group-specific content development, creation of hyper personalised templates, interdisciplinary collaboration in content creation
Technical concept
Evaluation of your data basis, planning segmentation and personalisation, designing automated workflows and decision logic, creating your data model
Technical implementation
Integration of Optilyz into your marketing automation platform, implementation of journeys and automations, setup of direct data access, mapping of data and layouts
Monitoring, optimising & reporting
Continuous A/B testing, performance monitoring and closed loop analysis, iterative campaign optimization
These companies rely on us
Agency for direct mail automation
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
.avif)
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
