More relevance, more interaction: Emails in motion
Interactive emails open up completely new opportunities for email marketing: They combine dynamic content with genuine user engagement directly in the inbox. Thanks to open-time marketing, CSS3 animations and HTML5 functionality, content adapts when opened, is personalized, has strong click rates and inspires with seamless user experiences. Publicare supports you from the design to the technical implementation of interactive emails, which do much more than static mailings.
Real-time content for tailored email experiences
Inbox dynamics with open-time marketing
Content that is updated when opened: With open-time marketing technology, your emails automatically adapt to time, location, device, or user behavior. This allows you to deliver the most relevant content when you open it, such as current prices, availability or location-based offers. Your benefits:
- Dynamic content customization based on time of day, day of the week, location, and weather
- Automatic content updates with live synchronization to your web shop or CMS
- Countdown timer for limited-time offers that add to the sense of urgency
- Geo-targeting with location-specific offers and information
- Personalized product recommendations in real time, can be updated even after shipping
Interactive elements for higher engagement
With HTML5 and CSS3, we bring the functionality of modern websites directly into the inbox of your recipients*. Interactive elements make it possible to activate users already in the email - without having to go through a landing page. Increase time spent and encourage interaction with clickable accordions, sliders, selection menus, or animated buttons directly in the email body. We implement dynamic responsive emails with corresponding fallbacks for all recipients whose email clients cannot display interactive elements. Possible dynamic elements:
- Tabs and accordions for content structure*
- Sliders, image carousels, image galleries, and interactive product showcases*
- Input fields, rating stars or selection buttons*
*if possible on the client side
Design, implementation and testing from a single source
From idea to design to technical implementation, we will guide you through the entire project. In doing so, we take into account the possibilities and limits of your shipping platform as well as the compatibility of the clients - and ensure stable fallbacks if necessary.
- Strategic advice on an interactive campaign idea
- Design and development of interactive email components
- Recommendation of suitable real-time services such as Litmus Personalize, Movable Ink, LiveIntent, Sendtric and more
- Integrate with your email marketing platform
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Agency for multi-channel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
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