More relevance, more interaction: Emails in motion
Interactive emails open up completely new opportunities for email marketing: They combine dynamic content with genuine user engagement directly in the inbox. Thanks to open-time marketing, CSS3 animations and HTML5 functionality, content adapts when opened, is personalized, has strong click rates and inspires with seamless user experiences. Publicare supports you from the design to the technical implementation of interactive emails, which do much more than static mailings.
Real-time content for tailored email experiences
Inbox dynamics with open-time marketing
Content that is updated when opened: With open-time marketing technology, your emails automatically adapt to time, location, device, or user behavior. This allows you to deliver the most relevant content when you open it, such as current prices, availability or location-based offers. Your benefits:
- Dynamic content customization based on time of day, day of the week, location, and weather
- Automatic content updates with live synchronization to your web shop or CMS
- Countdown timer for limited-time offers that add to the sense of urgency
- Geo-targeting with location-specific offers and information
- Personalized product recommendations in real time, can be updated even after shipping
Interactive elements for higher engagement
With HTML5 and CSS3, we bring the functionality of modern websites directly into the inbox of your recipients*. Interactive elements make it possible to activate users already in the email - without having to go through a landing page. Increase time spent and encourage interaction with clickable accordions, sliders, selection menus, or animated buttons directly in the email body. We implement dynamic responsive emails with corresponding fallbacks for all recipients whose email clients cannot display interactive elements. Possible dynamic elements:
- Tabs and accordions for content structure*
- Sliders, image carousels, image galleries, and interactive product showcases*
- Input fields, rating stars or selection buttons*
*if possible on the client side
Design, implementation and testing from a single source
From idea to design to technical implementation, we will guide you through the entire project. In doing so, we take into account the possibilities and limits of your shipping platform as well as the compatibility of the clients - and ensure stable fallbacks if necessary.
- Strategic advice on an interactive campaign idea
- Design and development of interactive email components
- Recommendation of suitable real-time services such as Litmus Personalize, Movable Ink, LiveIntent, Sendtric and more
- Integrate with your email marketing platform
Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Agency for multi-channel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Newsletter: Avoid the pitfalls of content creation by combining human expertise with AI
The email newsletter is the cornerstone of digital customer engagement in B2B marketing. In practice, however, it often falls far short of its potential, as developing technically sound, relevant content for diverse audiences is time-consuming and costly. A clearly structured editorial process that makes targeted use of AI tools can transform the newsletter into a solid foundation for the digital strategy.
Do email templates stifle creativity — or is the problem somewhere else?
Brand managers often view email templates as rigid frameworks with limited design possibilities. This article dispels the misconception that modular templates for drag-and-drop editors are “killsuits” for visually compelling campaigns—and shows how a modular system protects your brand while opening up new creative possibilities.
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
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We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
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