Salesforce partners for cross-channel marketing
Publicare has been a certified Salesforce partner since 2016, supporting B2B and B2C companies in realising the full potential of the Salesforce platform.
Thanks to our in-depth expertise in Salesforce Marketing Cloud, from Engagement and Account Engagement to Growth, Advanced, and Data 360, we create customized, automated customer journeys that are data-driven, cross-cloud, and consistent across all channels. By connecting to the Salesforce ecosystem, including Service Cloud, Commerce Cloud, Loyalty Cloud and CRM, we facilitate seamless communication throughout the entire customer journey, from initial contact to fostering long-term loyalty.
Marketing, sales and service: intelligently connected with Salesforce
- Discovery and scoping
Conducting discovery workshops to identify your specific requirements - Strategic consulting
Strategy consulting for cross-channel and cross-cloud marketing automation and customer journeys, best practice consulting, deliverability and reputation management consulting - Implementation and customisation
Implementation and Customisation of Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement (formerly Pardot), Salesforce Data 360, and Salesforce Marketing Cloud Growth and Marketing Cloud Advanced - Data modeling and data management
Design and development of optimal data structures for your marketing requirements - Connectors and interfaces
Connect Salesforce Data 360, Salesforce CRM, Salesforce Commerce Cloud, Service Cloud and Loyalty Cloud. Integration of external data sources and seamless integration with existing systems - Journey building
Cross-cloud data management and journey orchestration - B2B lead management and account-based marketing
Lead nurturing, scoring models and B2B funnel automation, account-based marketing (ABM) - Training and support
Training and enablement for marketing and CRM teams
Consulting, implementation, orchestration from a single source
As an experienced Salesforce partner, Publicare supports you from strategic planning to technical implementation. Together, we transform your cross-cloud and cross-channel marketing processes with Salesforce as a powerful platform for data-driven, personalized communication.
In addition to technical implementation, we provide you with comprehensive advice on marketing strategy, analyze your existing processes and identify specific optimization potential along the customer journey. Change management and enablement is also a central part of our work: We support your teams in effectively using new platform functions, digitizing processes and sustainably developing internal processes. On request, we can also advise you on designing your Salesforce licenses and usage limits. Whether it's contact quotas, super messages, API call limits or the number of data services events for segmentation, real-time decisions and data management in Salesforce Data 360 (formerly Data Cloud): we advise you on all relevant contract and usage components.
Our advice is solution-oriented and practical, so that your multi-cloud marketing architecture is strategically well thought-out, technically scalable and economically future-proof.
Digital solutions that contribute to sustainable business growth
Marketing cloud expertise for cross-channel communication
As a certified Salesforce Marketing Cloud Partner, we have deep expertise in designing, implementing and optimizing cross-channel campaigns in Salesforce Marketing Cloud and Marketing Cloud Advanced. We help you build a modular, scalable platform for personalized communication that is automated, data-driven and integrated into your system landscape.
Smart and automated B2B marketing with Salesforce
Publicare is your partner for intelligent B2B marketing automation with Salesforce. We help you strategically develop leads, connect sales processes with marketing automation, and efficiently manage your account-based marketing in Salesforce Marketing Cloud Account Engagement and Marketing Cloud Growth.
Integrated marketing in the Salesforce ecosystem — cross-cloud and cross-channel
Marketing no longer works in silos. That's why we integrate our clients' data-carrying systems and Salesforce clouds, from Data 360 to CRM to Service or Loyalty Cloud, into a central, orchestrated marketing platform. Our experts connect your data sources and touchpoints so that you can automate and contextually manage cross-channel customer journeys in real time and across all Salesforce clouds.
These companies rely on us
Marketing Cloud professional services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven cross-channel and cross-cloud journeys, including connection to the Sales, Service, Data 360 and Loyalty Cloud. With Publicare, you get everything from a single source.
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases, always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your data model, processes and journeys according to the highest standards. We connect external data sources and, if required, develop tailor-made custom activities, e.g. for on-site push, address validation or call center connection, including webhooks for integrating external systems. We always pay attention to scalability and flexibility.
Training & campaign management
Personalized training and enablement of your team to use Salesforce Marketing Cloud. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content (AMPscript, JSON and custom rules), text and graphics production, testing, quality assurance, send management, and response analysis.
Monitoring, optimization & reporting
We set up monitoring processes so that you can identify and correct errors in processes promptly. We help you to continuously analyze and improve your campaigns & journeys for maximum ROI
Your experts for Salesforce Marketing Cloud
- Salesforce Marketing Cloud Engagement, Account Engagement, Growth & Advanced
- Personal consulting
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys (new: SAP Engagement Cloud) since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
Braze
Braze ermöglicht modernes Customer Engagement durch die Verknüpfung von Echtzeit-Daten mit flexibler Cross-Channel-Kommunikation. Als Braze-Partner implementiert Publicare die Plattform nahtlos in Ihre technologische Infrastruktur, um automatisierte Customer Journeys über Mobile, Web und E-Mail zu steuern, die Kundenbindung zu festigen und die Marketing-Effizienz durch präzise, datengestützte Nutzeransprache zu steigern.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
