Salesforce Marketing Cloud
professional services
As a certified Salesforce Service Partner with over 25 years of expertise in digital dialogue marketing, we are your specialist for Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (formerly Pardot). Well-known international corporations and innovative medium-sized companies rely on our profound know-how and our tried and tested solutions. We support you with every challenge from strategic planning and technical implementation to the implementation of data-driven B2C and B2B cross-channel and cross-cloud campaigns. Our highly specialized team accompanies you on the way to personalized, automated and measurably successful marketing processes. Our focus is always on supporting your sales and marketing strategies in the best possible way and ensuring a holistic brand presence.
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We would be happy to advise you on our Salesforce Marketing Cloud services. Contact us now!
Strategic advice, account setup and implementation
Would you like to utilize the full potential of your data in marketing? Do you value a holistic brand presence and want to ensure that your customers are addressed correctly and personally along the entire customer journey? We help you achieve these goals with Salesforce Marketing Cloud.
A needs-based setup forms the basis for all your communication tactics. In order for you to be able to use the platform efficiently and purposefully in your everyday life, a technical implementation and configuration that is tailored to your target image and your users is crucial. Seamless and safe integration of your existing data and predictive planning are just as important. This not only takes into account the status quo, but also creates a solid basis for realizing your medium and long-term strategic marketing goals.
We can also advise you on designing your Salesforce licenses and usage limits for your specific requirements. This includes defining meaningful contact quotas and super messages, taking into account API call limits and scaling requirements for system integrations, and recommendations for using and licensing the Data Cloud, including the appropriate number of data services events, such as engagement events, identity resolution or calculated insights.
We provide you with independent and solution-oriented advice so that your marketing platform is technically scalable, configured according to rules and regulations and economically sustainable.
Our setup services include:
- Conduct a discovery workshop to identify your specific requirements
- Design and implementation of a solution tailored to your business case
- Account setup and configuration: platform setup as needed
- Data modeling: Design and development of optimal data structures (lists, data extensions, contact builders)
- Integration of external data sources and seamless integration with existing systems
- Develop and implement an IP warm-up plan to build the reputation of your dedicated IP
- Template development: creating customized, responsive drag-and-drop email templates
- Setting up GDPR-compliant, channel-specific subscription and deregistration channels
- Setting up automated, cross-channel and cross-cloud communication routes in Journey Builder
- Design and programming of individual preference centers and cloud pages
- Automation: Implementation of complex, automated data processes in Automation Studio
- Demand-oriented training
Marketing Cloud Connect for optimal synergies in the Salesforce ecosystem
Is your company already working successfully with Sales Cloud or Service Cloud from Salesforce? Connecting these platforms to Marketing Cloud unleashes the full strength of the Salesforce universe: You get a fully integrated and always up-to-date 360-degree view of your customers and communicate seamlessly across all touchpoints.
Each (custom) object from Sales or Service Cloud is available to you to create data-driven automations and roll out individual customer journeys in the Marketing Cloud. As a next step, you can process the response data back in your Sales Cloud and create comprehensive reports. This ensures consistent customer communication across all touchpoints.
We can help you with:
- Integration of all Salesforce clouds for continuous customer dialogue
- Bidirectional data exchange between marketing, sales and service processes
- Automated routing of marketing interactions to sales and service
- Consistent communication across all touchpoints of the customer journey
- Installing, testing, and troubleshooting the interfaces
- Training your employees how to use the interfaces
Your experts for Salesforce multi-cloud solutions
Our experienced team of Salesforce architects, developers and consultants will help you make optimal use of Salesforce Marketing Cloud and continuously develop it:
FastForward for Salesforce Marketing Cloud: Five modular software-as-a-service tools for process design, deployment, backup, monitoring and GDPR compliance: Choose the tools that help you move forward.
Marketing Cloud health check: Professional analysis and optimization of your existing marketing cloud setup - we check both the technical aspects and the implementation of the data model and communication processes.
Training and multichannel marketing full service: Tailored training based on your areas of focus and competent support in day-to-day business: Our certified consultants are there to help you with all challenges.
Digital marketing consulting: Strategic and operational advice on topics such as contact generation, data management, deliverability, content planning and marketing automation
Data-driven personalization for sophisticated 1:1 communication
With Salesforce Marketing Cloud, customer journeys are more than just automated emails. For 1:1 personalized customer-centric communication, we use the full range of personalization and AI features:
Our data-driven marketing services:
- Segmentation
Target group-specific targeting based on behavior, preferences, transactions and demographic characteristics via integrated or external data sources. - Dynamic content
Real-time personalisation with AMPscript, JSON, and Einstein Content Selection for scalable, personalised experiences. - Predictive intelligence
Using Salesforce Einstein to automatically display recommendations in emails, on websites or in online shops based on user behavior and AI-based forecasts. - A/B and multivariate testing
Automated tests for data-based optimization of subject lines, delivery times, content, and channels. - Mobile Engagement
Orchestration of SMS, push notifications and in-app messaging with Mobile Studio and MobilePush across channels and personalized. - Data enrichment
Integrate external data sources and DMPs to improve audience segmentation and customer insights. - Data Cloud
Salesforce Data Cloud enables you to unify and activate first, second, and third-party data in real time. This creates a 360-degree view of the customer and enables even more precise orchestration of journey-based measures. - CRM ad integration
360° Journeys: Overcoming cloud and channel boundaries
The Salesforce Marketing Cloud Journey Builder provides all the necessary tools for successful automation routes. As experienced Salesforce Marketing Cloud specialists, we help you exploit the full potential of your data with the technical capabilities of Journey Builder.
With our expertise, we implement cross-channel, data-driven communication channels that address your customers in a relevant way at every touchpoint. We design and implement journeys that are proven to improve customer experiences and provide measurable ROI increases. In doing so, we not only implement standard use cases, but also link data across clouds, orchestrate all relevant channels and develop individual extensions as required. This creates tailor-made customer journeys that optimally support your business goals.
Our services include:
- Personalized onboarding communication
Accompany new customers optimally from the first touchpoint and ensure a positive initial experience with your brand - with integration of e-mail, SMS or MobilePush and service cloud connection. - Lead nurturing
Convert prospects to customers through relevant, timely content and shorten the sales cycle. - Lifecycle marketing
Addressing the right person at the right time with the right message in the right channel — based on individual interaction patterns. - Retention & re-engagement journeys
Reactivate inactive customers through the coordinated use of email, SMS, direct mail, push notifications and social ads, including connection to the Sales Cloud to initiate follow-ups from sales. - Shopping cart abandonment, browse cancellation & re-commerce journeys
Automated response to checkout cancellations with reminder emails, MobilePush or SMS, dynamic product ads via Advertising Studio - seamless connection to Commerce Cloud (or other online shops) for cancellation recognition and individualized product data. - Lead nurturing journey
Convert prospects to customers through relevant, timely content and shorten the sales cycle. - Service-relevant journeys
Integration of NPS surveys and assessment queries after completion of service processes with survey tool integration. Coordinated communication when reviews are particularly good or bad. - VIP and loyalty journeys
Exclusive communication channels based on loyalty status with personalized offers across all channels combined with loyalty management and CRM data from the Sales Cloud for a consistent approach. - Multi-channel communication
Intelligent channel change when there is no interaction with automatic activation of alternative channels for maximum accessibility. - Integration of print into marketing automation routes
Integration of classic direct advertising into digital journeys via automated direct mail for true omni-channel communication across all digital and physical touchpoints. - Cross and upselling mailings
Increasing customer lifetime value through data-based recommendations along the B2B and B2C customer lifecycle. - AI-optimized journeys
Implementation of predictive journeys based on lead scoring or churn probabilities, supplemented by Einstein-based send-time optimization and content recommendations for maximum performance.
The basis for a successful communication mix
“Communication via e-mail is one of the central pillars in dialogue with interested parties and customers. The benefits are obvious: You can reach relevant target groups personally, reliably and cost-effectively. Professional planning and implementation is required in order to successfully use the diverse options of email marketing and to integrate them sensibly into the marketing mix.
With over 25 years of experience in implementing professional email campaigns and programming email templates, we know exactly what is important when designing and developing customer-specific templates. In combination with the technical capabilities of the Salesforce Marketing Cloud Content Builder, we open up completely new ways of email production for our customers.
Our email marketing services:
- Content Builder templates
Tailored, responsive drag-and-drop editor templates with optimal display on all common clients. Dark mode aware and with accessibility in mind. - Dynamic personalization
Integration of product feeds and content databases, highly individual content dynamization via AMPscript - Campaign design
Strategic topic planning and implementation from idea to analysis - Content production and campaign management
Text and graphics creation for appealing email campaigns, production & sending of emails in your Marketing Cloud account - Creating landing pages and forms
Creation with CloudPages including automated control of downstream communication
From IP warming to reputation management
Salesforce Marketing Cloud offers two IP options for sending marketing and transactional emails: dedicated IPs and shared IPs. With dedicated IPs, the responsibility for building and maintaining your own shipping reputation is in your hands. With shared IPs, the reputation is shared by several companies and can influence each other positively or negatively.
Our deliverability services:
Deliverability settings
We check whether all relevant mail server and authentication settings have been made correctly and take care of any corrections.
IP warming/IP ramp up
Together with our customers, we develop a customized Marketing Cloud Onboarding (Go-Live) plan. Whether it's multi-stage heating of several region-specific IPs or sendthrottling-based shipping of small quantities, our deliverability specialists ensure a smooth start of shipping activities.
Database cleanup
The quality of addresses is an important factor for deliverability. It is therefore important that only existing email addresses with appropriate permission are sent via Salesforce Marketing Cloud. In addition, data quality must be maintained through appropriate measures. We support this with our list cleaning services and setting up appropriate processes in the Marketing Cloud.
Delivery and reputation management
With the Publicare Delivery Monitor, we and our customers have an overview of all important deliverability figures at all times: ISP delivery rate, sender score, black listings and spam score. As a result, no negative trend goes unnoticed to enable timely, proactive action and a consistently high deliverability rate.
Deliverability advice
From an IP warming concept to data hygiene processes to resolving deliverability problems, our team of experts will provide you with comprehensive and competent advice based on experience from over 18 years of email marketing and countless successful email marketing setups and deliverability projects.
These companies rely on us
Marketing Cloud professional services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven cross-channel and cross-cloud journeys including the connection of the Sales, Service, Data and Loyalty Cloud: with Publicare, you get everything from a single source:
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases, always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your data model, processes and journeys according to the highest standards. We connect external data sources and, if required, develop tailor-made custom activities, e.g. for on-site push, address validation or call center connection, including webhooks to integrate external systems. We always pay attention to scalability and flexibility.
Training & campaign management
Personalized training and enablement of your team to use Salesforce Marketing Cloud. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content (AMPscript, JSON and custom rules), text and graphics production, testing, quality assurance, shipping, and response analysis.
Monitoring, optimization & reporting
We set up monitoring processes so that you can identify and correct errors in processes promptly. We help you to continuously analyze and improve your campaigns & journeys for maximum ROI.
Your Experts for Salesforce Marketing Cloud
- Personal advice
- Quick feedback
- Non-binding & fast
Salesforce Know-How in the Publicare blog
Salesforce Marketing Cloud Content Builder Templates
Investing in custom templates for Salesforce Marketing Cloud Content Builder is worthwhile. The result is easy-to-use, CI-compliant, consistent emails that are displayed correctly in all common email clients and save time and money in the long term.
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Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
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Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
