Expert digital marketing services from a single source
Publicare offers all services for successful digital and email marketing from a single source. With proven experience, technology know-how and in-depth knowledge of current industry and market trends.
Digital marketing processes designed efficiently
Consulting, implementation and development along the entire customer journey
We help companies develop, implement and continuously optimize cross-channel, data-based marketing strategies. Our approach combines strategic marketing consulting with the creative implementation of target group-specific content - from personalized text to dynamic visual design - always tailored to your corporate goals. Through the targeted use of modern CRM systems, customer data platforms (CDPs) and first-party data, we enable highly relevant, consistent communication across all touchpoints. Whether automated multichannel campaigns, email marketing, retargeting or re-engagement: We implement data-driven journeys based on behavior-based segmentation and AI-supported personalization. Our solutions can be seamlessly integrated into existing system landscapes and thus create the basis for automated, privacy-compliant and effective marketing communication.
CRM marketing for sustainable customer relationships
A clean database is the foundation of every successful CRM strategy. We develop individual concepts and automated processes for your digital dialogue along the entire B2B customer journey - from lead generation to customer loyalty. We advise you on setting up central, data protection-compliant marketing structures and support you in integrating modern CRM and marketing automation systems. Our scalable lead generation solutions efficiently identify and qualify prospects. Complemented by comprehensive deliverability consulting, we ensure that your content reliably reaches the relevant decision makers across channels and is compliant with local regulations.
Individual solutions for digital marketing
Creating future-proof marketing solutions
Strategic CRM and digital marketing advice for sustainable success: From analysis to system selection to implementation - we accompany you step by step on the way to an efficient and future-proof marketing strategy.
- Advice on platform and tool selection for your omnichannel digital marketing
- Advice on optimising marketing processes and strategies
- Marketing automation audits
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to place your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
- Consulting and strategy advice
- Digitalization of processes and process automation
- Data Analytics & Business Intelligence
Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we provide guidance, make objective recommendations and support our customers with selection, setup, and data & process integration. Our advantage: vendor independence and solid platform expertise since 2001.
These companies rely on us
Why Publicare? Our values. Your added value.
With a deep understanding of CRM, data processes, personalization and automation, we develop tailor-made digital solutions. In doing so, we work as a reliable partner who creates added value with expertise and guides our customers through their digital transformation.
We live a culture of open exchange and transparency to enable creative ideas and find the best solutions together. For us, openness means being flexible and curious, constantly learning and welcoming new perspectives. In this way, we ensure that we can always develop the most innovative and appropriate approaches both internally and for our customers.
We take responsibility for our actions, our projects and the results we achieve for our customers. This means that we always strive for high quality standards and are aware of the impact of our decisions. Responsibility is also reflected in our commitment to sustainable solutions to ensure long-term success for our customers and employees.
We have the courage to go our own way, make unconventional decisions and be uncomfortable when it helps us and our customers move forward. For us, courage means taking risks, not avoiding conflicts, admitting mistakes and learning from them.
We put our customers at the center of everything we do. This means that we listen carefully, understand our customers' challenges and always act in a solution-oriented manner. Our goal is not just to deliver projects, but to build real partnerships that provide long-term added value to our customers.
Multichannel marketing services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven multi-channel marketing campaigns: Publicare provides you with everything from a single source.
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases, always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your processes and campaigns according to the highest standards. We connect external data sources and external systems and, if required, develop tailor-made solutions for sales processes, address validation, POS or call center connection. We always pay attention to scalability and flexibility.
Training & campaign management
Individual training and enablement of your team to use the marketing technologies used. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content, text and graphics production, testing, quality assurance, send management and response analysis.
Monitoring, optimization & reporting
We set up monitoring processes to monitor your KPIs to achieve goals and support you in continuously analyzing and improving your campaigns & journeys for maximum ROI
Your experts for multichannel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
More in Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
Study: Email marketing of the 1,000 top-selling German online shops 2025
Are online shops staying loyal to their marketing technology provider — or are they switching? Our latest e-commerce study shows how the market for email marketing has changed in 2025. Proven platforms are defending their shares, while agile newcomers are catching up with smart technology and attractive pricing. We also show where shops could make much more of their existing tools.
