General and mandatory information

Data privacy notice


If you simply read the content provided on this website, the information on you captured in log files will not exceed what is usual and typical for websites generally.

We collect personal data when you provide it to us voluntarily when subscribing to our blog email updates or contact us via the contact form. Under no circumstances will we forward your data to a third party.

Withdrawal of consent to data processing

Certain types of data processing are only possible if you give your express consent. You can withdraw your consent at any time by notifying us by email. This does not affect the lawfulness of data processing performed prior to withdrawal of your consent.

Right to complain to the relevant supervisory authority

As the data subject, you have the right to complain to the relevant supervisory authority in the event of a breach of data protection legislation. The supervisory authority responsible for data privacy issues is the data protection officer of the German Federal state in which our company is domiciled. The following link (in German only) provides a list of data protection officers and their contact details:

Right of data portability

You have the right to demand the provision, to you or to a third party, of data processed automatically with your consent or in order to fulfil a contract. The data shall be made available in a machine-readable format. Should you demand the direct transfer of data to another data controller, this will only be performed where technically feasible.

Right of access, right to rectification, blocking, and erasure

Within the scope of applicable statutory provisions, you have the right of access to your personal data without charge, and to be informed of the source of the data, recipients, and purpose of data processing and where relevant, the right to rectification, blocking or erasure of this data. Should you have questions on this or any other issue concerning personal data, you can contact us at any time by means of the contact options you will find in the Legal notice section of this website.

SSL and TLS encryption

Our website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content that you send to us as operator of the website. As a result, data you transmit via this website cannot be intercepted or viewed by third parties. Encrypted connections can be identified by the “https://” prefix in your browser’s address field and the padlock symbol on the browser bar.

Server log files

Every time you visit a website, you send information of various kinds to the corresponding web server. Like most website operators, we store some of this data in log files. These are used to gain insight into which pages are particularly popular, which other websites refer to our pages, and which web browsers our users employ. It is not our intention to exploit this data to analyze the behavior of individual users. The following information is captured:

  • Browser type and version
  •  Operating system
  • Referrer URL
  • Host name of the computer accessing our website
  • Time of server request
  • IP address

This data is not combined with other sources of information. The legal basis for data processing is Article 6 (1) b) of the EU General Data Protection Regulation (GDPR), which states that such processing is lawful if it is necessary for the performance of a contract or for pre-contractual activities.

Log files are used solely to compile website-user statistics in anonymized form, to resolve technical issues, and to investigate potential misuse of the website, should the need arise. Where the log files include data on identifiable individuals, we will only disclose this data if such disclosure is either required by law or is necessary and appropriate in order to protect the legitimate rights, property or security of the operators or users of this website.

Contact form

Data submitted via the contact form, including your contact details, shall be stored solely to enable us to process your inquiry and to be in a position to answer follow-up questions. This data will not be passed on to any third party without your consent.
Data entered via the contact form is processed exclusively on the basis of your consent (Article 6 (1) a) GDPR). You can withdraw consent at any time by notifying us via a simple email. This does not affect the lawfulness of data processing performed prior to withdrawal of consent. Mandatory statutory requirements – in particular, retention periods – remain unaffected.

Email updates

In order to send you email updates, we require at a minimum your email address. If you provide additional data, you do so voluntarily. Data will be used solely for the purpose of sending the newsletter.

Data you provide when you subscribe to the newsletter is processed exclusively on the basis of your consent (Article 6 (1) a) GDPR). You can withdraw your consent at any time by notifying us via a simple email or by unsubscribing via the corresponding link in the newsletter. This does not affect the lawfulness of data processing performed prior to withdrawal of consent.

Data entered in order to subscribe to the newsletter will be erased if you unsubscribe. If this data was transmitted to us for other purposes or via a different function, it will be retained by us.


Our website makes use of cookies. Cookies are small text files that your browser stores on your device. Cookies help us to improve the user-friendliness, efficiency and security of our content.

Some cookies are session cookies. These are automatically deleted upon termination of your browser session. Other cookies, by contrast, remain on your device until you delete them yourself. These help us to recognize you on subsequent visits to our website.

The latest browsers enable you to monitor, restrict or disable the use of cookies. Many browsers can be configured to delete cookies automatically when the program is closed. Disabling cookies may limit the functional scope of our website.

The legal basis for the use of cookies necessary to enable electronic communications, or to provide certain functions wanted by you (e.g. shopping cart), is Article 6 (1) f) GDPR. As operator of this website, we have a legitimate interest in storing cookies in order to provide our services efficiently and without technical faults. Where other types of cookies are used (e.g. for analytics), these are described elsewhere in this data privacy notice.

Google Analytics

Our website uses functionality from Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses cookies. The information generated by cookies on your use of the website is transferred to and stored on Google servers. In general, these servers are located in the United States. As operator of this website, we have a legitimate interest in analyzing user behavior in order to improve our web content and, where relevant, our advertising.

Browser plugin

You can disable cookies via your browser settings. However, this may limit the functional scope of our website. You can also prevent the capture of data relating to your use of the website, including your IP address, and subsequent processing of the data by Google. To do this, download and install the browser plugin available via this link:

Objecting to data processing

You can prevent google Analytics from capturing your data by clicking the following link. This creates an opt-out cookie that prevents your data from being captured on future visits to our website: disable Google Analytics
For more details on how Google Analytics handles user data, see the following article:

Contract data processing

In order to meet statutory data-protection requirements to the full, we have concluded a data-processing contract with Google.

Google Analytics and demographics

Our website uses the Google Analytics demographics feature to create reports containing information on the age, gender and interests of website visitors. This data is obtained from interest-based advertising by Google and from visitor data from third-party providers. It is not possible to identify specific individuals from the data. You can disable this feature at any time, either via the ad settings for your Google account or by preventing Google Analytics entirely from capturing your data, as described in the earlier section entitled “Objecting to data processing”.

Matomo (formerly Piwik)

Our website uses the web analysis service Matomo. Matomo is an open source solution.

Matomo uses “cookies.” Information generated by cookies about the use of our website is stored on our server. Cookies from Matomo remain on your device until you delete them.

Matomo cookies are set on the basis of Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the anonymous analysis of user behavior in order to optimize both our website and possibly also advertising.

There is no transfer of the information stored in the Matomo cookie about the use of this website. The setting of cookies through your web browser can be prevented. However, some features of our website may be restricted.

You can deactivate the storage and use of your data below. Your browser sets an opt-out cookie, which prevents the storage of Matomo usage data. If you delete your cookies, the Matomo opt-out cookie will also be removed. If you visit our website again, the opt-out cookie is to be reset to prevent the storage and use of your data:

Cookie Consent with Borlabs Cookie

This website uses the Borlabs cookie consent technology to obtain your consent to the storage of certain cookies in your browser and for their data privacy protection compliant documentation. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereinafter referred to as Borlabs).

Whenever you visit our website, a Borlabs cookie will be stored in your browser, which archives any declarations or revocations of consent you have entered. These data are not shared with the provider of the Borlabs technology.

The recorded data shall remain archived until you ask us to eradicate them, delete the Borlabs cookie on your own or the purpose of storing the data no longer exists. This shall be without prejudice to any retention obligations mandated by law. To review the details of Borlabs’ data processing policies, please visit

We use the Borlabs cookie consent technology to obtain the declarations of consent mandated by law for the use of cookies. The legal basis for the use of such cookies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Google Tag Manager

This website uses Google Tag Manager. Through this service, website tags can be managed via an interface. Google Tag Manager only implements tags, does not set cookies and does not collect any personal data. Google Tag Manager triggers other tags that may collect personal data. However, Google Tag Manager does not access this data. Google only learns the user’s IP address, which is necessary to run Google Tag Manager; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;

Legal basis: consent (Art. 6 Sect. 1 Sentence 1 lit. c GDPR); Privacy policy:

If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with Google Tag Manager.

Google Maps

This website uses the map service Google Maps, which allows the display of interactive maps and the use of the map feature directly on our website. The Google Maps service uses persistent cookies. When visiting the page on our website that uses Google Maps, Google will receive a notification that you have accessed the page. In addition, the information listed under Section III. 1 will be transmitted to Google. This takes place regardless of whether you are logged in to a Google user account. If you are logged in to Google, your data will be assigned to your user account. If you do not want the data to be assigned to your account, you will need to log out before accessing the map feature. Google stores your data as a user profile and utilises it for advertising, market research and/or to provide personalised services on their website. More specifically, such analysis is carried out (even for users who are not logged in) to provide targeted advertising and to provide other social network users with information about your activities on this website. You have the right to object to the creation of these user profiles. This right can be exercised directly with Google.

For more information regarding the purpose and extent to which Google collects, processes and uses data  as well as your rights in this regard and the settings available to protect your privacy, please see Google’s privacy policy: Google also processes your information in the USA and does so within the framework of the EU-US Privacy Shield:

Google Ads

Google Ads and conversion measurement: Online marketing method for the purpose of placing content and ads within the service provider’s advertising network (e.g. in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: consent (Art. 6 Sect. 1 Sentence 1 lit. c GDPR), legitimate interests (Art. 6 Sect. 1 sentence 1 lit. f) GDPR).

Further information:; Data processing conditions between data controllers and standard contractual clauses for third country transfers of data:


We use YouTube for the integration of videos. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Sect. 1 p. 1 lit. f) GDPR). On some of our websites, we use plugins of the provider YouTube. When you call up the Internet pages of our website that are provided with such a plugin, a connection is established to YouTube’s servers and the plugin is displayed. This transmits to YouTube which of our Internet pages you have visited. If you are logged in to YouTube, YouTube assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your YouTube user account before using our website and deleting the corresponding cookies from YouTube. Further information on data processing and notes on data protection by YouTube:; Option to object (opt-out):, Settings for the display of advertisements:


This website uses the language plugin WPML from OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong, to provide a German and an English language version of the website. WPML cookies – these are used by the WPML plugin to identify the preferred user’s language as our site is multilingual. WPML stores only those cookies that are important for it to function properly. You can find detailed information about the browser cookies stored by WPML at

Use of SalesViewer® technology:

This website uses SalesViewer® technology owned by SalesViewer® to collect and store data for marketing, market research and optimization purposes. The corresponding legal basis is the legitimate interests of the website operator (Article 6 (1) f) GDPR).

For this purpose, javascript-based code is employed to capture and use data on the companies that visit our website. Data captured by means of this technology is encrypted using an irreversible one-way function (hashing). Data is immediately pseudonymized and is not employed to personally identify visitors to this website.

You can withdraw consent to future data capture and storage at any time. Please click this link to prevent SalesViewer® from capturing your data on this website in future. An opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you will need to click the link again.

Source: Datenschutz-Konfigurator von, May 25, 2023