Marketing automation, lead management and campaigns with HubSpot
We offer support and advice on how to use HubSpot efficiently, whether you're already using HubSpot or just getting started. As a HubSpot partner with many years of expertise in B2B marketing and with a focus on data-driven marketing automation and account-based marketing (ABM), we support you in the strategic planning, technical implementation and operational use of your HubSpot solution: from set-up to lead management to the integration of individual workflows and smart content.
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We would be happy to advise you on our HubSpot services. Contact us now!
HubSpot tailored to your goals
With comprehensive best practices and guidelines, we'll guide you through all phases of your HubSpot implementation: from the initial planning workshop to needs-based training. Our team has many years of experience in B2B digital marketing and will set up your account in such a way that your marketing and sales processes are optimally supported.
Our setup services include:
- In the HubSpot Discovery Workshop, we determine your requirements and objectives and use them to develop a functional specification for the tailor-made implementation of your HubSpot account.
- Configuring lifecycle stages and lead scoring
- Structuring your custom properties for precise segmentation
- Setting up smart content for personalized user experiences
- Technical implementation of ABM functions such as target accounts and company allocation
- Connection of external systems and data sources: CRM, CMS, shop system or ERP via the HubSpot API
- Design of email templates and landing page templates according to your specifications and corporate identity
- Setup of GDPR-compliant opt-in and opt-out processes
Optimize your lead management with HubSpot
We set up your sales funnel management in HubSpot and help you get more and better quality leads. With HubSpot, you get detailed insights quickly that help you understand which organizations are interested in your products and services and which step in the lead funnel they are at. At any time, you can view detailed information about prospects, automate tasks, and close deals faster. We are happy to advise and support you with all measures that strengthen your lead generation and conversion:
We automate your processes along the customer journey:
- Personalized workflows that efficiently nurture leads
- Personalized email marketing and multi-channel campaigns automated with HubSpot workflows
- Lead scoring and qualification to identify sales-ready contacts to prioritize exactly those leads that are most likely to make a purchase
- Integration of tracking and attribution reports to measure success
- Account Based Marketing: Identifying and managing target accounts
- Implementation of personalized communication at company and decision maker level
- Creating ABM dashboards
Sales and marketing at a glance
We'll advise you on best practices when using HubSpot CRM, the free integrated CRM system that helps you manage and organize your customers and prospects in HubSpot. With easy-to-use dashboards, you can keep an eye on your sales pipeline and add deals to marketing campaigns, follow-ups, or sales tasks with just one click. We help you set up HubSpot's CRM software and make optimal use of the full potential at the interface between sales and marketing.
Would you like to use your own CRM system in conjunction with HubSpot? CRM systems such as Microsoft Dynamics 365, Zoho, Sugar and Salesforce Sales Cloud can be connected via the HubSpot API. We are happy to help you ensure a smooth HubSpot CRM integration. In this way, you avoid duplicate data storage and achieve significant resource and cost savings. We help you establish HubSpot as a central authority that measures customer and prospect response from all channels and uses it for highly effective targeting.
Multichannel marketing with HubSpot
Do you need additional resources to implement your inbound marketing strategy holistically in HubSpot? Take advantage of our full digital marketing service for HubSpot: We design, create and send your targeted and personalized campaigns according to your wishes.
Our full digital marketing services:
- Supporting your content marketing: campaign design and topic planning for website, blog and social media channels
- Text and graphics creation, including for multilingual campaigns
- Creating templates for landing pages, blogs, or lead forms
- Setting up websites with HubSpot CMS Hub
- Design, setup and review of automated, multi-stage campaigns
- Assistance with using live chat or setting up chat flows
- Creating and managing ads for Facebook, Instagram, LinkedIn, and Google
- Setting up custom reports to track campaign results across all channels
HubSpot training & support
Do you have any questions about HubSpot or do you need help with the application? We would be happy to assist you. We will advise you on the best course of action, provide reliable support and personally train your marketing and sales team in how to use HubSpot either on site or in an individual HubSpot online training course.
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Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
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