Ensure your emails really do reach their destination
Marketers love their emails. They invest considerable energy in email design, concept development, and wording. However, they tend to pay less attention to the fact that around 30% of emails – and these are legitimate ones – never arrive in subscribers’ inboxes, even if they are sent using professional tools. Some get caught in spam filters, for example, while others are weeded out by mail servers.
Poor deliverability translates into lost opportunities for campaigns. KPIs are diluted by emails that do not generate clicks and conversions. But that’s not all: At best, confirmation and transaction emails that never arrive are a hassle. And at worst, they lead to shopping cart abandonment and dissatisfied customers.
Yet, such problems can be remedied with a fraction of a company’s email marketing budget: Email Deliverability Services from Publicare maximize the inbox placement of your emails. Publicare Email Delivery Monitor gives you sound analysis data to track your success, while our Publicare Email Delivery Guide provides a more in-depth evaluation and consulting.
Publicare List Cleaning Services
The quality of contact data also influences deliverability. The proportion of invalid email addresses in your lists is an important factor in how major international and German ISPs such as GMX, WEB.DE, and Gmail rate your sender reputation. And don’t forget that spam traps, honey pots, and fake email addresses can find their way into your lists, too. We can clean your lists either as a one-time service or automatically within the framework of registration processes.