For whom is JUNE the right solution?
Multichannel Marketing Automation with JUNE and Publicare
Choosing a marketing platform is always a challenge. Organizations with a complex marketing system landscape in particular face a dilemma: most inexpensive email marketing solutions can only be adapted to individual requirements within very narrow ranges. In-house processes and data structures that may offer competitive advantages, on the other hand, must be “bent” according to the specifications of the respective software or cannot be used. Comprehensive individualization of content and automation can only be implemented – if at all – with a great deal of development effort. The large enterprise marketing hubs make almost everything possible in terms of integration and process technology – but their annual license fees, fees for external consultants and agencies, and internal CRM and platform specialists are correspondingly high.
In our opinion, JUNE fills a gap in the market: enterprise functionalities at comparatively low prices. The focus of JUNE is on configurability and flexibility – without the need for users to have programming skills. JUNE is interesting for all industries, for B2C marketing communication as well as for B2B companies.
JUNE is suitable for companies with the following requirements:
More about JUNE
What is JUNE?
JUNE was developed by the Hamburg-based software company of the same name as an email and landing page CMS. In the meantime, JUNE has become a full-blown marketing automation solution with a focus on e-mail marketing, covering the entire process from the creation and personalization of newsletters and landing pages to data management and email distribution. Based on a relational database model and with the help of many integrations with common e-commerce, CMS and CRM solutions, even complex cross-channel customer journeys can be flexibly controlled in JUNE (email, web, SMS, app push).
JUNE: Email and landing page CMS
Creative freedom in template design and layout of responsive emails: from simple and intuitive creation via drag & drop to individual coding, everything is possible. There are pre-defined elements, but completely individual designs can also be realized. Complex dynamization and individualization of content are no problem. Integrated stock photo databases, image editing tools and a collaboration mode that allows teams and service providers to work on a campaign at the same time, for example, make work much easier. Changes can be tracked in real time – and also be undone with a click.
In addition to HTML email creation, JUNE also offers a landing page editor. This makes it easy to create registration forms and landing pages for lead acquisition – as well as complete websites on which visitors are presented with fully personalized content (call-to-actions, offers, recommendations). Activities on these pages can be tracked and the data collected can be used directly for personalized e-mail marketing campaigns.
Data and integrations
Existing systems and data can be linked to JUNE via the API. JUNE provides a flexible relational database architecture so that data from various sources can be easily linked via relational tables created with the click of a mouse, such as subscribers, store shoppers, offline purchases, product catalogs, store information, and social media feeds. Unlike many lean email marketing tools on the market, there is no limit to the number of possible lists and data fields, allowing the creation of complex customization and personalization for emails and landing pages.
And JUNE also offers more flexibility than many other email service providers when it comes to segmenting data for marketing communications: data can be segmented by filters, scores, tags, user behavior and activities of any complexity and nesting – menu-driven or in developer mode via SQL. Integrations and conditions can also be defined in a virtual node.js sandbox.
Intuitive creation of automations and customer lifecycle journeys
With JUNE, cross-channel automated customer journeys can be set up. An automation canvas enables the construction of automation processes as workflows – consisting of various activities, of which JUNE has already predefined a large selection. The multitude of interactions, conditions and segmentations enables the implementation of sophisticated, customized journeys. The path of (test) users through the built workflows can be visualized at any time, so you can see dependencies and sources of errors at a glance.
All relevant key figures at a glance in a JUNE dashboard
The clearly structured dashboard is just as flexible as the rest of JUNE: Users can add various widgets using drag-and-drop. The board can be configured individually and thus allows users to get a clear overview of the running campaigns and their performance. There is no limit to the number of dashboards that can be created. A number of pre-configured widgets (e.g. an open rate statistic or a heatmap of the most clicked URLs) can be customized to specific, custom campaigns. When managing multiple instances (stores, business units, organizations) in JUNE, dashboards can also summarize the most important KPIs from all areas. This makes it easier, for example, to quickly compile the most relevant reports for management and export them in the preferred format. It is also possible to transfer the KPIs to Google Analytics.
To summarize: JUNE is a platform with a lot of potential that already offers more possibilities than many established players. What stands out above all is the wealth of possibilities, which can also be further adapted to the individual needs of each organization. In our opinion, this variety of functions coupled with many useful convenience features is unique in this price range.