SAP Emarsys: professional services and consulting
As an Emarsys Enhance Plus Partner and SAP Silver Partner, Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. We help B2C and B2B customers implement tailored omnichannel campaigns. Through seamless data integration, we prevent data silos: marketing-relevant information from shops, CRM, customer service, CDP and other systems flows together in one central location. This way, we create smooth processes, excellent user experiences and a holistic view of your customers.
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We would be happy to advise you on our SAP Emarsys services. Contact us now!
From analysis to expert set-up: your Emarsys start with Publicare
We start every Emarsys project with a thorough analysis of your business processes, target groups, and marketing goals. On this basis, we configure SAP Emarsys tailored to your requirements and integrate the appropriate modules from initial setup to connection to your existing system landscape.
In addition to technical setup, our consulting services also include strategic planning: Which SAP Emarsys packages and modules provide the greatest added value for your goals? Together, we develop a modular roadmap that fits your budgets, internal capacities, and market requirements. It includes the gradual introduction of new channels and features such as Loyalty, Digital Ads, Mobile Engage or Conversational Messaging.
Our certified Emarsys specialists use the full range of the platform: from AI-based product recommendations and cross-channel customer journeys (tactics) to automated reactivation campaigns and complex loyalty programs. In doing so, we always keep an eye on business benefits and deliver measurable results through A/B testing, performance tracking and continuous optimization.
Our setup services include:
- Use case workshops and strategy consulting for B2C and B2B
- Change management workshops with stakeholders and admin training
- Setting up Emarsys instances and user roles (data fields, deliverability settings, tracking)
- Implementation of the data strategy: configuration of segments, automations and journeys, connection of relational data and CDP
- Setting up legally compliant opt-in and opt-out processes and setting up an automatic welcome route for new opt-ins
- Set up high-conversion tactics such as shopping cart abandonment, birthday, likely-to-convert, and more
- Setting up GDPR-compliant, channel-specific subscription and deregistration channels
- Create individual, responsive email templates for use in block-based Visual Content Editor (VCE)
- Design and programming of individual preference centers and permission management logics
- Go-live check including interface tests
- Personalized training for your marketing team
Connect systems. Make data usable. Scale success.
A powerful marketing platform such as Emarsys only unfolds its full potential if the database is set up correctly. As an Emarsys technology partner, we connect your existing systems with SAP Emarsys and automate your data exchange processes securely, scalable and sustainably.
Whether SAP Sales Cloud, SAP Commerce, SAP CDP, SAP CDC, Shopware, Magento or in-house developments: We ensure that your CRM, e-commerce and transaction data arrives reliably in Emarsys as your central hub for personalization, automation and segmentation. We also connect complex system landscapes seamlessly using flexible interfaces, clearly structured data models and specially developed cloud middleware solutions.
In this way, all relevant customer data flows centrally into SAP Emarsys, including opt-in information, campaign behavior and cross-channel transactions. Data protection-compliant processing and GDPR-compliant opt-in management are an integral part of our solution. The result is a robust data architecture for effective, data-driven omnichannel marketing.
Your campaigns: across channels, automated, personalized
We design and manage your campaigns with SAP Emarsys across all relevant touchpoints: email, SMS, web, push, in-app, social media, digital ads, direct mail, social messaging and mobile push. Targeted, data-driven and efficient, orchestrated via your central customer database.
Our campaign services with SAP Emarsys:
- Best practice advice based on your level of maturity and use cases
- Development of cross-channel campaign strategies with clear goals
- Advice on lifecycle communication (first-time buyers, re-engagement, winback, etc.)
- Roadmaps for using Emarsys tactics and tactical program architecture
- Topic planning, campaign calendar and journeys along the customer lifecycle
- Text editing, graphic design and content production including modular templates
- Dynamic personalisation with ESL, product feeds, and relational data
- Integration and use of: Emarsys Web Extend (behavioral data & recommendations), Smart Insight (buying behavior & lifecycle segmentation), Predict (AI-based product recommendations), Digital Ads, Web Channel, Mobile Engage, and Direct Mail
- Development and management of customer journeys, triggers, and programs
- Technical implementation of segmentations, tactics and real-time automations
- Operational campaign management with SLA-based support
- A/B testing, conversion optimization, and continuous performance monitoring
- Dashboards, reports and data-based recommendations for action
Full service implementation on request
Do you lack the internal resources to utilize the full potential of Emarsys? Then we would be happy to do it for you: As a full-service agency, we implement your campaigns end-to-end from concept to content creation to delivery. Whether individual mailings or automated tactics or complex lifecycle programs, we implement personalized communication with maximum impact for you.
Template design, content creation and personalisation
A well-thought-out template is more than just a layout: It is the basis for efficient, brand-compliant and conversion-strong communication. With our Emarsys template and content service, we develop a long-term solution for your daily campaign work: CI-compliant, responsive, modular and tailored to your processes.
Our template and design services:
- Concept, design and programming from a single source, tailored to your brand, goals and use cases
- You get individual, drag-and-drop templates for the VCE, which are based on well-founded best practices in email marketing (dark mode, accessibility)
- Consideration of your internal production processes and task assignments for seamless integration into your workflow
- Responsive design and cross-client testing, optimized for all common email clients and devices
- Training and know-how transfer: We prepare your team to use templates and provide valuable tips and tricks for daily work with Emarsys
- Optional: Optimizing the Emarsys universal template. If you start with existing standard blocks, we'll help you customize and expand.
- On request, we develop modules and blocks that enable target group-specific personalisation with ESL, product feeds and relational data — from personalized headers to dynamic product recommendations to multilingual assets for international campaigns.
- Other design and content services: graphics creation, animations and visual assets, text creation and personalized content blocks
SAP Emarsys training, support & consulting
We not only help you implement Emarsys, but also provide you with tailored training and ongoing support. Our team is always available if you need assistance with email and cross-channel marketing or data integration with Emarsys. You can also book our experts to empower your team to use the platform independently and effectively.
Our support services:
- Advice on relevant topics such as deliverability and growing your contact base
- Plan your automations, tactics, and transactional emails
- Training on how to use Emarsys
- Account health check, newsletter audit and best practice advice
- Premium support for Emarsys users
- and much more
These companies rely on us
SAP Emarsys professional services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven multichannel journeys, including connection to the SAP Sales Cloud, SAP CDP, SAP CDC and SAP Commerce Cloud — Publicare provides you with everything from a single source.
Kick-off & workshop
Together, we create the basis for successful cooperation: In a structured kickoff and analysis workshop, we get to know your goals, target groups, systems and processes. From this, we derive the optimal Emarsys strategy — including features, priorities, and next steps.
Setup & integration
We configure SAP Emarsys individually to meet your requirements and integrate your existing system landscape with other SAP clouds, e-commerce platforms, POS, service applications or CRM. With flexible interfaces and a clean data structure, we lay the technical foundation for omnichannel marketing and automation.
Tactics & campaign management
We develop cross-channel customer journeys, use Emarsys tactics, and personalize your campaigns from strategic planning to operational implementation. In doing so, we combine creative content with automated control for maximum relevance and impact.
Support, optimization & reporting
Even after go-live, we remain by your side: We support you in daily operations, help you develop your campaigns and analyze performance. Through continuous optimization, testing and data-based reporting, we ensure sustainable success.
Agency for SAP Emarsys-services
- Personal advice
- Quick feedback
- Non-binding & fast
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