Agency for professional Bloomreach services
As a certified Bloomreach partner, we help you exploit the full potential of this powerful platform for data-based and personalized marketing. Whether it's campaign strategy, system integration, or operational support, we're your reliable partner when it comes to making the most of Bloomreach Engagement (formerly Exponea). This allows you to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI. We help you to address your target groups in a personalized and automated way from the initial contact to the loyalty phase.
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We would be happy to advise you on our Bloomreach Engagement services. Contact us now!
Strategic advice, account setup and implementation
Would you like to expand your data-driven omnichannel marketing with Bloomreach? We ensure a smooth platform transition and tailor Bloomreach to your specific business requirements. We support you from the selection of suitable modules to the commissioning of your BloomReach CDP. Together with you, we define the best course of action. Our setup is tailored to your marketing goals and your existing IT systems.
Our setup services include:
- Conducting a discovery workshop to identify your specific requirements, target groups, and use cases
- Change management support with stakeholder workshops and training
- Strategy design and customized Bloomreach setup that covers your system and business requirements (use cases, events, sender and delivery settings, tracking) along with planning and implementing the MVP.
- Design and implementation of the data model including connection of source and target systems (shop, CRM, CMS, ERP, BI).
- Setting up the customer data engine (account and client structure)
- Cross-channel and third-party data integration, data migration, and key management
- Configuring segments, journeys & workflows
- Configuring the data and ID structure and user identification
- Creating templates and content blocks that are optimized for the respective channel.
- Integration of product catalogs and sales data
- Setting up GDPR-compliant, channel-specific consent management including subscription and unsubscription functionalities.
- Development of scenarios to control automated, cross-channel communication channels (including email, app push, WhatsApp, SMS, direct mailings, web and app personalisation).
- Implementation of automated customer lifecycle journeys
- Tailor-made training and best practices for your team to make the most of the platform.
- IP warm-up, quality assurance & go-live check
Integrate data and content from your source systems
Would you like to seamlessly connect your existing system landscape, e.g. ERP, CRM, e-commerce, POS or CMS, as well as external data sources to the Bloomreach Customer Data Platform (CDP)? As an experienced implementation partner, we ensure a smooth, secure, GDPR-compliant and scalable integration of your customer and product data into the BloomReach customer data engine. We also automate your data exchange processes. This allows you to optimally use your data for your campaigns, automations and personalizations across all channels.
In addition to standard APIs and webhooks, we develop cloud middleware solutions to seamlessly integrate our customers' proprietary systems.
Multi-channel campaign services and operational campaign management
Do you lack the resources to utilize the full potential of Bloomreach Engagement? As a full-service marketing agency, we support you from the conception and creation of graphics and texts to the implementation and testing of your cross-channel campaigns. We develop targeted campaigns for email, SMS, push, in-app and social media. On request, we can provide complete operational management from planning to analysis.
Multichannel marketing full service
- Best practice consulting to identify potential and maximize campaign success
- Create and plan cross-channel campaigns
- Concept creation and topic planning, content and graphics creation
- Personalisation and segmentation for targeted communication
- Technical implementation and automation of your marketing scenarios: web, email, social media ads, WhatsApp, in-app messaging, SMS, WebPush and direct mail (e.g. via Optilyz)
- A/B testing and comprehensive analysis and optimization to continuously improve your campaigns.
- AI reporting and monitoring in individual Bloomreach dashboards
- Response management and AI-powered recommendation systems
We develop your individual Bloomreach template
Professional, responsive templates increase open and click rates. We design all templates in a channel-appropriate way for web, messenger and app.
Template services:
- Programming and design from a single source
- Development of responsive email templates that support your business goals, are future-proof, optimized in dark mode and (as far as possible) barrier-free.
- We incorporate best practices for the best user experience in all relevant email clients.
- We take your campaign production processes and internal task assignments into account.
- Create messenger and in-app layouts
- Graphics creation and animation creation
- Asset management and HTML optimization
- Train your employees and share insider tips and tricks
Bloomreach Support & Consulting
Our team is here for you whenever you need assistance using Bloomreach Engagement.
Our range of support and consulting includes:
- Integration of data sources and target systems
- Setting up and optimizing webhooks and API calls
- Advice on topics such as deliverability and contact building
- Planning and implementation of automations and transactional emails
- Best practice advice and training for Bloomreach users
- Graphics creation and animation creation
- Asset management and HTML optimization
- Train your employees and share insider tips and tricks
These companies rely on us
Agency for Bloomreach Services
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
More technologies
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys (new: SAP Engagement Cloud) since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
HubSpot
As a platform for marketing automation, sales, and customer service, HubSpot helps companies maintain and deepen customer relationships. Publicare provides comprehensive support for implementing and using HubSpot: setting up marketing automations, integrating with CRM systems, and developing content strategies for lead generation.
Braze
Braze ermöglicht modernes Customer Engagement durch die Verknüpfung von Echtzeit-Daten mit flexibler Cross-Channel-Kommunikation. Als Braze-Partner implementiert Publicare die Plattform nahtlos in Ihre technologische Infrastruktur, um automatisierte Customer Journeys über Mobile, Web und E-Mail zu steuern, die Kundenbindung zu festigen und die Marketing-Effizienz durch präzise, datengestützte Nutzeransprache zu steigern.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
