Tracking website visitors: more leads, targeted sales
Many B2B websites offer information and contact options but the key to success lies in recognizing anonymous visitors. Website visitor recognition is a powerful tool for generating leads and increasing sales. The decisive factor is not only the legally secure installation of a tracking snippet, but also the choice of the appropriate provider, a clever configuration and seamless system integration. In this way, you increase your sales efficiency and promote your growth.
Experts at implementing and running B2B website visitor recognition
Support from tool selection to CRM integration
Over the past few years, we've put numerous B2B website visitor recognition solutions to the test including Leadfeeder, Leadinfo, Leadlab, and SalesViewer. We've helped many medium-sized and large companies implement website visitor recognition. As experts with extensive market knowledge, we ensure that typical errors such as an inadequately configured test environment are avoided from day one.
- Support throughout the entire process with in-depth B2B expertise.
- Individual support for structured and efficient implementation from trial to GoLive.
- Seamless integration of the solution into your existing systems.
Capture the full lead potential of your website
- Introduction to the functioning and practice of B2B website visitor recognition:
We provide you with a deep understanding of the technology and its benefits. - Selecting the appropriate tool:
Based on your specific requirements and goals, we recommend the most suitable platforms (taking into account, among other things, range of features, pricing models, additional costs for integrations or specific features, recognition rates and quality, integrations). - Identification of contact persons:
We advise you on processes, tools and best practices to efficiently identify the right contacts. - Advice on how to contact sales for the first time:
We help you establish legally secure and effective methods for initial contact and lead follow-up. - Support with GDPR compliance and data protection
Customized advice on lead generation with website visitor recognition
Choosing the right tool to identify website visitors is critical to the success of your lead generation. We help you find the best solution for your needs and use it effectively.
- Setup and custom configuration of your account/tool tests:
We support you through the entire (trial) process, from setting up your sales interests and reports to evaluating the results. - Definition of the actors and processes involved:
We help you define roles, tasks and required resources to ensure a smooth process. - Training and Support:
Our team provides comprehensive training for your employees and is always available for questions and assistance.
Implementation and support for website visitor recognition tools
A successful start is critical to effectively using your visitor recognition tool. We ensure that your account is optimally set up and that you receive full support so that you can get started right away, even during a test phase.
CRM integrations for website visitor identification solutions
To unleash the full potential of website visitor recognition, seamless integration with your existing systems and processes is crucial. We support you with the technical connection to your CRM system and ensure that sales-relevant information, such as the website visit history of identified visitors, flows smoothly into platforms such as Salesforce Sales Cloud, Pipedrive, Microsoft Dynamics 365 or HubSpot
- Lead categorization and/or qualification processes to accurately assess lead quality
- Lead categorization and/or qualification processes to accurately assess lead quality
- Scoring and grading models, such as those used in marketing automation
Individual solutions for direct and indirect sales
We offer you tailor-made solutions to optimally integrate website visitor recognition into your sales and marketing processes.
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
These companies rely on us
From anonymous user to relevant lead
With our many years of experience and profound expertise in the B2B sector, we will guide you step by step. From choosing the optimal software to a carefully supervised test phase with joint analysis of the results to smooth implementation and integration into your existing systems: We are your reliable partner so that you can make the best decisions for your company.
Kick-off & workshop
Together with the customer, Publicare analyses the current state in an initial online workshop: Which target groups should be identified? How is the website structured? Which systems are in use? What do the sales processes look like?
Strategy & use cases
Based on the goals and processes, we recommend the best tool for your requirements and develop an individual strategy including clear use cases and measures to identify and reach out to new contacts. The focus is on efficiency and data protection.
Technical implementation & integration
Setting up and configuring your (test) account to identify website visitors. We ensure smooth integration into existing CRM and marketing automation systems and comprehensively train your employees.
Optimization & reporting
Through continuous monitoring and data-based fine-tuning, processes are optimized and lead quality is further improved, for sustainable success in B2B sales and, if required, in cooperation with your indirect sales partners.
Even more about B2B website visitor tracking
Without website visitor recognition, roughly 1 of 100 visitors can be identified (via telephone, form or e-mail). The other 99% remain anonymous. Purchase decision processes run in anonymity for longer. Visitors only reveal themselves shortly before the decision is made.
Most platforms offer trial periods of 1-2 weeks. During these, the recognition quality, recognition rate and platform functions such as CRM integrations can be tested on your live site. We recommend a well-thought-out account setup right from the start of the trial so that we can gain the best possible insights. This is the only way you can make a safe decision afterwards. Contact us and we'll be happy to assist you with your account setup, even during the trial period.
Companies of a certain size have fixed IP addresses that their employees use to access the Internet. B2B website tracking tools use these static IP addresses to identify the relevant companies via a reverse DNS IP lookup and enrich them with address data from commercial company databases. In this way, around 15-25% of website visitors can be identified. When home office employees use dynamic IP addresses, the recognition rate is slightly lower.
Website visits via dynamic IP addresses (e.g. from small businesses, self-employed people or home office workers) cannot be identified because the IP address cannot be permanently assigned. Another reason could be that the visitor is using an ad blocker.
This depends on the visitor recognition platform used. While some solutions are cookie-based or certain functions, such as video recording, are only functional through the use of cookies, other tools work entirely without cookies. If no cookies are set during tracking, the website visitor's consent to the processing of their IP address and the storage of the corresponding visit activities based on a balance of interests is not required. We would be happy to advise and inform you about how the individual platforms work.
Need more information?
Do you still have questions about B2B website visitor recognition? Then contact us now and let's take the next step together!
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