Marketing automation, lead management and campaigns with HubSpot
We offer support and advice on how to use HubSpot efficiently, whether you're already using HubSpot or just getting started. As a HubSpot partner with many years of expertise in B2B marketing and with a focus on data-driven marketing automation and account-based marketing (ABM), we support you in the strategic planning, technical implementation and operational use of your HubSpot solution: from set-up to lead management to the integration of individual workflows and smart content.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.
We would be happy to advise you on our HubSpot services. Contact us now!
HubSpot tailored to your goals
With comprehensive best practices and guidelines, we'll guide you through all phases of your HubSpot implementation: from the initial planning workshop to needs-based training. Our team has many years of experience in B2B digital marketing and will set up your account in such a way that your marketing and sales processes are optimally supported.
Our setup services include:
- In the HubSpot Discovery Workshop, we determine your requirements and objectives and use them to develop a functional specification for the tailor-made implementation of your HubSpot account.
- Configuring lifecycle stages and lead scoring
- Structuring your custom properties for precise segmentation
- Setting up smart content for personalized user experiences
- Technical implementation of ABM functions such as target accounts and company allocation
- Connection of external systems and data sources: CRM, CMS, shop system or ERP via the HubSpot API
- Design of email templates and landing page templates according to your specifications and corporate identity
- Setup of GDPR-compliant opt-in and opt-out processes
Optimize your lead management with HubSpot
We set up your sales funnel management in HubSpot and help you get more and better quality leads. With HubSpot, you get detailed insights quickly that help you understand which organizations are interested in your products and services and which step in the lead funnel they are at. At any time, you can view detailed information about prospects, automate tasks, and close deals faster. We are happy to advise and support you with all measures that strengthen your lead generation and conversion:
We automate your processes along the customer journey:
- Personalized workflows that efficiently nurture leads
- Personalized email marketing and multi-channel campaigns automated with HubSpot workflows
- Lead scoring and qualification to identify sales-ready contacts to prioritize exactly those leads that are most likely to make a purchase
- Integration of tracking and attribution reports to measure success
- Account Based Marketing: Identifying and managing target accounts
- Implementation of personalized communication at company and decision maker level
- Creating ABM dashboards
Sales and marketing at a glance
We'll advise you on best practices when using HubSpot CRM, the free integrated CRM system that helps you manage and organize your customers and prospects in HubSpot. With easy-to-use dashboards, you can keep an eye on your sales pipeline and add deals to marketing campaigns, follow-ups, or sales tasks with just one click. We help you set up HubSpot's CRM software and make optimal use of the full potential at the interface between sales and marketing.
Would you like to use your own CRM system in conjunction with HubSpot? CRM systems such as Microsoft Dynamics 365, Zoho, Sugar and Salesforce Sales Cloud can be connected via the HubSpot API. We are happy to help you ensure a smooth HubSpot CRM integration. In this way, you avoid duplicate data storage and achieve significant resource and cost savings. We help you establish HubSpot as a central authority that measures customer and prospect response from all channels and uses it for highly effective targeting.
Multichannel marketing with HubSpot
Do you need additional resources to implement your inbound marketing strategy holistically in HubSpot? Take advantage of our full digital marketing service for HubSpot: We design, create and send your targeted and personalized campaigns according to your wishes.
Our full digital marketing services:
- Supporting your content marketing: campaign design and topic planning for website, blog and social media channels
- Text and graphics creation, including for multilingual campaigns
- Creating templates for landing pages, blogs, or lead forms
- Setting up websites with HubSpot CMS Hub
- Design, setup and review of automated, multi-stage campaigns
- Assistance with using live chat or setting up chat flows
- Creating and managing ads for Facebook, Instagram, LinkedIn, and Google
- Setting up custom reports to track campaign results across all channels
HubSpot training & support
Do you have any questions about HubSpot or do you need help with the application? We would be happy to assist you. We will advise you on the best course of action, provide reliable support and personally train your marketing and sales team in how to use HubSpot either on site or in an individual HubSpot online training course.
These companies rely on us
Agency for HubSpot Services
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Newsletter: Avoid the pitfalls of content creation by combining human expertise with AI
The email newsletter is the cornerstone of digital customer engagement in B2B marketing. In practice, however, it often falls far short of its potential, as developing technically sound, relevant content for diverse audiences is time-consuming and costly. A clearly structured editorial process that makes targeted use of AI tools can transform the newsletter into a solid foundation for the digital strategy.
Do email templates stifle creativity — or is the problem somewhere else?
Brand managers often view email templates as rigid frameworks with limited design possibilities. This article dispels the misconception that modular templates for drag-and-drop editors are “killsuits” for visually compelling campaigns—and shows how a modular system protects your brand while opening up new creative possibilities.
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys (new: SAP Engagement Cloud) since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
Braze
Braze enables modern customer engagement by combining real-time data with flexible cross-channel communication. As a Braze partner, Publicare seamlessly implements the platform into your technological infrastructure to manage automated customer journeys via mobile, web and email, strengthen customer loyalty and increase marketing efficiency through precise, data-driven user engagement.
Brevo
With Brevo Enterprise, modern customer engagement is possible by linking a central customer data platform (CDP) with flexible omnichannel communication. As a Brevo partner, Publicare seamlessly implements the platform into your technical infrastructure. This allows you to control automated customer journeys via email, SMS, WhatsApp, and chat. As a result, you strengthen customer loyalty and increase marketing efficiency through a precise, data-based user approach.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
