Marketing automation, lead management and campaigns with HubSpot
We offer support and advice on how to use HubSpot efficiently, whether you're already using HubSpot or just getting started. As a HubSpot partner with many years of expertise in B2B marketing and with a focus on data-driven marketing automation and account-based marketing (ABM), we support you in the strategic planning, technical implementation and operational use of your HubSpot solution: from set-up to lead management to the integration of individual workflows and smart content.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.
We would be happy to advise you on our HubSpot services. Contact us now!
HubSpot tailored to your goals
With comprehensive best practices and guidelines, we'll guide you through all phases of your HubSpot implementation: from the initial planning workshop to needs-based training. Our team has many years of experience in B2B digital marketing and will set up your account in such a way that your marketing and sales processes are optimally supported.
Our setup services include:
- In the HubSpot Discovery Workshop, we determine your requirements and objectives and use them to develop a functional specification for the tailor-made implementation of your HubSpot account.
- Configuring lifecycle stages and lead scoring
- Structuring your custom properties for precise segmentation
- Setting up smart content for personalized user experiences
- Technical implementation of ABM functions such as target accounts and company allocation
- Connection of external systems and data sources: CRM, CMS, shop system or ERP via the HubSpot API
- Design of email templates and landing page templates according to your specifications and corporate identity
- Setup of GDPR-compliant opt-in and opt-out processes
Optimize your lead management with HubSpot
We set up your sales funnel management in HubSpot and help you get more and better quality leads. With HubSpot, you get detailed insights quickly that help you understand which organizations are interested in your products and services and which step in the lead funnel they are at. At any time, you can view detailed information about prospects, automate tasks, and close deals faster. We are happy to advise and support you with all measures that strengthen your lead generation and conversion:
We automate your processes along the customer journey:
- Personalized workflows that efficiently nurture leads
- Personalized email marketing and multi-channel campaigns automated with HubSpot workflows
- Lead scoring and qualification to identify sales-ready contacts to prioritize exactly those leads that are most likely to make a purchase
- Integration of tracking and attribution reports to measure success
- Account Based Marketing: Identifying and managing target accounts
- Implementation of personalized communication at company and decision maker level
- Creating ABM dashboards
Sales and marketing at a glance
We'll advise you on best practices when using HubSpot CRM, the free integrated CRM system that helps you manage and organize your customers and prospects in HubSpot. With easy-to-use dashboards, you can keep an eye on your sales pipeline and add deals to marketing campaigns, follow-ups, or sales tasks with just one click. We help you set up HubSpot's CRM software and make optimal use of the full potential at the interface between sales and marketing.
Would you like to use your own CRM system in conjunction with HubSpot? CRM systems such as Microsoft Dynamics 365, Zoho, Sugar and Salesforce Sales Cloud can be connected via the HubSpot API. We are happy to help you ensure a smooth HubSpot CRM integration. In this way, you avoid duplicate data storage and achieve significant resource and cost savings. We help you establish HubSpot as a central authority that measures customer and prospect response from all channels and uses it for highly effective targeting.
Multichannel marketing with HubSpot
Do you need additional resources to implement your inbound marketing strategy holistically in HubSpot? Take advantage of our full digital marketing service for HubSpot: We design, create and send your targeted and personalized campaigns according to your wishes.
Our full digital marketing services:
- Supporting your content marketing: campaign design and topic planning for website, blog and social media channels
- Text and graphics creation, including for multilingual campaigns
- Creating templates for landing pages, blogs, or lead forms
- Setting up websites with HubSpot CMS Hub
- Design, setup and review of automated, multi-stage campaigns
- Assistance with using live chat or setting up chat flows
- Creating and managing ads for Facebook, Instagram, LinkedIn, and Google
- Setting up custom reports to track campaign results across all channels
HubSpot training & support
Do you have any questions about HubSpot or do you need help with the application? We would be happy to assist you. We will advise you on the best course of action, provide reliable support and personally train your marketing and sales team in how to use HubSpot either on site or in an individual HubSpot online training course.
These companies rely on us
Agency for HubSpot Services
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
Study: Email marketing of the 1,000 top-selling German online shops 2025
Are online shops staying loyal to their marketing technology provider — or are they switching? Our latest e-commerce study shows how the market for email marketing has changed in 2025. Proven platforms are defending their shares, while agile newcomers are catching up with smart technology and attractive pricing. We also show where shops could make much more of their existing tools.
Salesforce Marketing Cloud Expert Knowledge
Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud
From “On no, my colors!” to clever solutions: Make brand colors barrier-free and darkmode-aware.
What has priority in email design — corporate design or accessibility? Many corporate colors do not meet WCAG contrast requirements. Find out what options email marketers have and what dark mode has to do with them!
More technologies
Bloomreach
Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.
SAP Emarsys
Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.
.avif)
Braze
Braze ermöglicht modernes Customer Engagement durch die Verknüpfung von Echtzeit-Daten mit flexibler Cross-Channel-Kommunikation. Als Braze-Partner implementiert Publicare die Plattform nahtlos in Ihre technologische Infrastruktur, um automatisierte Customer Journeys über Mobile, Web und E-Mail zu steuern, die Kundenbindung zu festigen und die Marketing-Effizienz durch präzise, datengestützte Nutzeransprache zu steigern.
Optilyz
As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.
SalesViewer
Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.
Salesforce
Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.
