HubSpot agency services

Marketing automation, lead management and campaigns with HubSpot

We offer support and advice on how to use HubSpot efficiently, whether you're already using HubSpot or just getting started. As a HubSpot partner with many years of expertise in B2B marketing and with a focus on data-driven marketing automation and account-based marketing (ABM), we support you in the strategic planning, technical implementation and operational use of your HubSpot solution: from set-up to lead management to the integration of individual workflows and smart content.

HubSpot Provider Logo
Overline

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut laboratories et dolore magna aliqua. Ut Enim ad Minim Veniam, Quis Nostrud Exercitation Ullamco Laboris Nisi ut Aliquip ex ea Commodo Consequat. Duis aute irure dolor in reprehenderite in voluptate velit eat cillum dolore eu fugiate nulla pariature.

Get advice now

We would be happy to advise you on our HubSpot services. Contact us now!

Account setup

HubSpot tailored to your goals

With comprehensive best practices and guidelines, we'll guide you through all phases of your HubSpot implementation: from the initial planning workshop to needs-based training. Our team has many years of experience in B2B digital marketing and will set up your account in such a way that your marketing and sales processes are optimally supported.

Our setup services include:

  • In the HubSpot Discovery Workshop, we determine your requirements and objectives and use them to develop a functional specification for the tailor-made implementation of your HubSpot account.
  • Configuring lifecycle stages and lead scoring
  • Structuring your custom properties for precise segmentation
  • Setting up smart content for personalized user experiences
  • Technical implementation of ABM functions such as target accounts and company allocation
  • Connection of external systems and data sources: CRM, CMS, shop system or ERP via the HubSpot API
  • Design of email templates and landing page templates according to your specifications and corporate identity
  • Setup of GDPR-compliant opt-in and opt-out processes
Marketing automation & lead management

Optimize your lead management with HubSpot

We set up your sales funnel management in HubSpot and help you get more and better quality leads. With HubSpot, you get detailed insights quickly that help you understand which organizations are interested in your products and services and which step in the lead funnel they are at. At any time, you can view detailed information about prospects, automate tasks, and close deals faster. We are happy to advise and support you with all measures that strengthen your lead generation and conversion:

We automate your processes along the customer journey:

  • Personalized workflows that efficiently nurture leads
  • Personalized email marketing and multi-channel campaigns automated with HubSpot workflows
  • Lead scoring and qualification to identify sales-ready contacts to prioritize exactly those leads that are most likely to make a purchase
  • Integration of tracking and attribution reports to measure success
  • Account Based Marketing: Identifying and managing target accounts
  • Implementation of personalized communication at company and decision maker level
  • Creating ABM dashboards
HubSpot CRM

Sales and marketing at a glance

We'll advise you on best practices when using HubSpot CRM, the free integrated CRM system that helps you manage and organize your customers and prospects in HubSpot. With easy-to-use dashboards, you can keep an eye on your sales pipeline and add deals to marketing campaigns, follow-ups, or sales tasks with just one click. We help you set up HubSpot's CRM software and make optimal use of the full potential at the interface between sales and marketing.

Would you like to use your own CRM system in conjunction with HubSpot? CRM systems such as Microsoft Dynamics 365, Zoho, Sugar and Salesforce Sales Cloud can be connected via the HubSpot API. We are happy to help you ensure a smooth HubSpot CRM integration. In this way, you avoid duplicate data storage and achieve significant resource and cost savings. We help you establish HubSpot as a central authority that measures customer and prospect response from all channels and uses it for highly effective targeting.

Multichannel marketing campaigns

Multichannel marketing with HubSpot

Do you need additional resources to implement your inbound marketing strategy holistically in HubSpot? Take advantage of our full digital marketing service for HubSpot: We design, create and send your targeted and personalized campaigns according to your wishes.

Our full digital marketing services:

  • Supporting your content marketing: campaign design and topic planning for website, blog and social media channels
  • Text and graphics creation, including for multilingual campaigns
  • Creating templates for landing pages, blogs, or lead forms
  • Setting up websites with HubSpot CMS Hub
  • Design, setup and review of automated, multi-stage campaigns
  • Assistance with using live chat or setting up chat flows
  • Creating and managing ads for Facebook, Instagram, LinkedIn, and Google
  • Setting up custom reports to track campaign results across all channels
Training and support

HubSpot training & support

Do you have any questions about HubSpot or do you need help with the application? We would be happy to assist you. We will advise you on the best course of action, provide reliable support and personally train your marketing and sales team in how to use HubSpot either on site or in an individual HubSpot online training course.

These companies rely on us

Contact Publicare Marketing Communications

Agency for HubSpot Services

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Vyara Zlatanova
Head of Client Services Marketing Automation
Your Message
First name*
Last name*
Email address*
Company
Phone number
Your message to Publicare
By submitting, I agree with the Privacy Policy.
Thank you so much! We have received your request.
Something went wrong. Please try again.
blog

Digital marketing know-how in the Publicare blog

multichannel-marketingautomation, e-mail-marketing
All Categories

Was there anything else? Turn cart abandonments into successful sales

The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?

e-mail-marketing, zustellbarkeit
All Categories

Risk or opportunity? Use your primary domain for marketing emails

All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?

salesforce-marketing-cloud
All Categories

Salesforce Marketing Cloud - Why Einstein Engagement Scoring alone isn't enough

Learn everything about the benefits and limits of Einstein Engagement Scoring and when customized scoring models are beneficial.

salesforce-marketing-cloud-account-engagement
All Categories

More efficiency in B2B marketing and sales: Systematically develop lead qualification

This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.

salesforce-marketing-cloud-account-engagement
All Categories

Salesforce Marketing Cloud Account Engagement Expert Knowledge

Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement

multichannel-marketingautomation
All Categories

What impact does iOS 18 have on email marketing

With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy

salesforce-marketing-cloud
All Categories

Salesforce Marketing Cloud Release Highlights Winter '25

Salesforce has announced its Marketing Cloud release for winter 2025, which brings a number of interesting new features. We provide an overview of the most important highlights.

multichannel-marketingautomation
All Categories

The 10 biggest pitfalls when setting up a marketing automation platform

From data protection to data models: These pitfalls jeopardize the success of your marketing platform

multichannel-marketingautomation
All Categories

Marketing automation: 13 critical mistakes when choosing a platform

Successful platform selection: You should avoid these 13 mistakes: How to make the right decision for a new marketing platform

more technologies

More technologies

Amazon Web Services logo

Amazon Web Services

AWS offers one of the most secure and flexible cloud platforms with over 200 fully featured services. We use AWS to develop customized cloud solutions that move companies forward sustainably.

BloomReach logo

Bloomreach

Bloomreach combines Customer Data Platform (CDP) and omnichannel marketing to create personalized customer experiences. As a BloomReach Engagement Partner, Publicare seamlessly implements the platform into existing systems to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty and maximize ROI.

CleverReach logo

CleverReach

CleverReach is a user-friendly email marketing solution for professional newsletter campaigns. Publicare helps you set up and optimize your CleverReach account. Our services range from creating responsive templates, segmenting target groups and automating, to analyzing campaign results.

Emarsys logo

SAP Emarsys

Publicare has been one of the world's most experienced service providers for SAP Emarsys since 2002. Whether it is campaign strategy, system integration, cross-channel marketing automation design or support in day-to-day operations — we help our customers make optimal use of the marketing platform. For higher user engagement, increased customer loyalty, and higher ROI.

June logo

June

JUNE is essentially a newsletter and landing page builder whose flexibility outshines even large marketing suites in certain functionalities. As a JUNE partner and digital marketing agency with many years of experience, we help you make full use of this potential.

Optilyz logo

Optilyz

As a partner of optilyz, a leading platform for data-driven print communication, we seamlessly integrate print mailings into digital marketing journeys. Print is thus becoming a full part of modern omnichannel marketing automation. Our services include the conception and design of mailings, the selection of target groups and the analysis of campaign performance to increase effectiveness.

Salesviewer logo

SalesViewer

Identification of anonymous website visitors provides detailed information on potential business customers. Publicare helps implement SalesViewer, including integration with existing systems. The data obtained is analyzed and strategies for effective lead generation and targeting are developed.

Salesforce logo

Salesforce

Enterprise-level marketing through seamless integration of data, automation, and cross-channel orchestration. Publicare designs and implements complex customer journeys with Salesforce Marketing Cloud, Account Engagement and Salesforce Data Cloud. Our team ensures that journeys along the customer life cycle are data-based, personalized and fully automated — via email, mobile, social, web and direct mail.