General and mandatory information
Summary
If you only read the pages on this website, no more information about you will be collected in log files than is typically collected by websites. We only collect personal data when you provide it to us voluntarily, for example when registering for our blog email updates or contacting us via a contact form. Under no circumstances will your data be passed on to third parties.
General information and mandatory information
Name of the responsible party:
The responsible party for data processing, as defined by law, is:
Publicare Marketing Communications GmbH
Städelstraße 10
60596 Frankfurt am Main
Website: www.publicare.de
You can revoke your consent to data processing at any time.
Some data processing operations are only possible with your express consent. You can revoke your consent at any time. To do so, simply send us an informal email. The legality of any data processing carried out prior to the revocation remains unaffected.
Right to lodge a complaint with the competent supervisory authority
As a data subject, you have the right to lodge a complaint with the relevant supervisory authority if data protection law is breached. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based.
You can find a list of data protection officers and their contact details at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to receive any data that we process automatically on the basis of your consent or for the fulfilment of a contract in a machine-readable format, either for yourself or for a third party. The data will be provided in a machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
Right to information, correction, blocking and deletion
You have the right to obtain - free of charge - information about your stored personal data, its origin, its recipients and the purpose of its processing, and, if necessary, the right to correct, block or delete this data at any time within the framework of the applicable legal provisions. For further information on this subject or any other queries relating to personal data, please contact us at any time using the contact details provided in the legal notice.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content that you send to us, our website uses SSL or TLS encryption when communicating with you as the website operator. This means that data transmitted via this website cannot be read by third parties. You can recognise an encrypted connection by the 'https://' in the address line of your browser and the lock symbol.
Server log files
The website provider automatically collects and stores information that your browser transmits to us in server log files. This includes:
• The page visited on our domain
• The date and time of the server request
• Browser type and version
• Operating system
• Referrer URL
• Host name of the computer accessing the site
• IP address
This data is necessary for us to be able to display our website to you, and to ensure stability and security. The legal basis for processing this data is Article 6 (1) f) GDPR. This data is not merged with data from other sources.
Contact form
Data transmitted via the contact form, including your contact details, will be stored in order to process your inquiry or to answer any follow-up questions you may have. This data will not be passed on without your consent.
Depending on the nature of the enquiry, the legal basis for this processing is Article 1 b) GDPR if you make an inquiry yourself within the scope of a pre-contractual measure, or Aricle 1 b) GDPR for inquiries that you make within the scope of pre-contractual measures, or Article 6 (1) sentence 1 f) GDPR if your inquiry is of a different nature. If we request personal data that is not required for the fulfilment of a contract or the protection of legitimate interests, the transfer is based on your consent in accordance with Article 6 (1) a) GDPR. This is unaffected by your withdrawal of consent.
Data transmitted via the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or until it is no longer necessary to store the data. Mandatory legal provisions – in particular retention periods – remain unaffected.
Publicare Newsletter
We require your email address to send you our newsletter. Verification of the email address provided is necessary, as is your consent to receive the newsletter. This data will be used exclusively for this purpose.
The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Article 6 (1) a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email or click the 'Unsubscribe' link in the newsletter. The legality of any data processing operations already carried out will not be affected by the withdrawal.
Data entered when setting up the subscription will be deleted upon unsubscribing. However, if this data has been transmitted to us for other purposes, it will remain with us.
Cookies
Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our website more user-friendly, effective, and secure.
Some cookies are 'session cookies'. These cookies are automatically deleted at the end of your browsing session. Other cookies remain on your device until you delete them. These cookies enable us to recognise you when you return to our website.
With a modern web browser, you can monitor, restrict or prevent cookies from being set. Many web browsers can be configured to delete cookies automatically when the programme is closed. However, deactivating cookies may result in limited functionality of our website.
Cookies that are necessary for electronic communication processes or to provide certain functions you have requested (e.g. a shopping basket) are set on the basis of Article 6 (1) f) GDPR. As the operator of this website, we have a legitimate interest in storing cookies to ensure that our services are provided smoothly and without technical errors. If other cookies are set for analysis functions, for example, these are treated separately in this privacy policy.
YouTube videos
Type and scope of processing
We have integrated YouTube videos into our website. YouTube Video is a component of the YouTube, LLC video platform, which allows users to upload and share content via the Internet and obtain detailed statistics. YouTube Video allows us to integrate content from the platform into our website.
YouTube uses cookies and other browser technologies to evaluate user behaviour, recognise users, and create user profiles. This information is used, among other things, to analyse activity relating to the content viewed and to create reports. If a user is registered with YouTube, LLC, YouTube Video can assign the videos played to their profile.
When you access this content, you establish a connection to the servers of YouTube, LLC and Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), whereby your IP address and, if applicable, browser data such as your user agent are transmitted.
Purpose and legal basis
The use of the service is based on your consent in accordance with Article 6 (1) a) GDPR and §25 para. 1 TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, particularly the USA. Data transfer to the USA is carried out in accordance with Art. 45(1) GDPR, based on the adequacy decision of the European Commission. The US companies involved, and/or their subcontractors, are certified under the EU-US Data Privacy Framework (EU-US DPF).
Storage
We have no influence over the storage period of the processed data, which is determined by YouTube, LLC. Further information can be found in YouTube's privacy policy: https://policies.google.com/privacy.
Google Analytics
Type and scope of processing
We use Google Analytics, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), to analyse and statistically evaluate our online offering. This includes information such as the number of visits to our online offering, which subpages are visited, and how long visitors spend on them.
Google Analytics uses cookies and other browser technologies to evaluate user behaviour and recognise users.
This information is used, among other things, to compile reports on website activity.
Purpose and legal basis
The use of Google Analytics is based on your consent in accordance with Article 6 (1) a) GDPR and § 25 para. 1 TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, particularly the USA. Data transfer to the USA is carried out in accordance with Art. 45(1) GDPR, on the basis of the adequacy decision of the European Commission. 1 GDPR, based on the adequacy decision of the European Commission. The US companies and/or subcontractors involved are certified under the EU-US Data Privacy Framework (EU-US DPF).
Where no adequacy decision has been made by the European Commission, including for US companies that are not certified under the EU-US DPF, we have agreed other suitable safeguards with the data recipients in accordance with Art. 44 et seq. GDPR. Unless otherwise specified, these are the EU Commission's standard contractual clauses in accordance with Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE. In addition, we will obtain your consent in accordance with Article 49 (1) sentence 1 a) GDPR, prior to any transfer to a third country. You can give this consent via the Consent Manager or other forms, registrations, etc. Please note that there may be unknown risks associated with transfers to third countries, such as data processing by security authorities in the third country. The exact scope of this processing and its consequences for you are unknown to us and beyond our control. You may also be unaware of these risks.
Storage period
The specific storage period for the processed data is determined by Google Ireland Limited and cannot be influenced by us. Further information can be found in the Google Analytics privacy policy: https://policies.google.com/privacy.
Google Maps
Type and scope of processing:
We use the Google Maps service to provide directions. Google Maps is a service provided by Google Ireland Limited which displays a map on our website. When you access this content, a connection is established to the Google Ireland Limited servers at Gordon House, Barrow Street, Dublin 4, Ireland. Your IP address and, if applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the aforementioned purposes and to maintain the security and functionality of Google Maps.
Purpose and legal basis
The use of Google Maps is based on your consent in accordance with Art. 6, para. 1 lit. a GDPR and §25 para. 1 TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, particularly the USA. Data transfer to the USA is carried out in accordance with Art. 45(1) GDPR, on the basis of the adequacy decision of the European Commission. 1 GDPR, based on the adequacy decision of the European Commission. The US companies and/or subcontractors involved are certified under the EU-US Data Privacy Framework (EU-US DPF).
Storage period
We have no influence over the storage period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the Google Maps privacy policy: https://policies.google.com/privacy.
Google Tag Manager
Type and scope of processing
We use Google Tag Manager, which is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Tag Manager is used to manage website tags via an interface, allowing us to control the precise integration of services on our website.
This enables us to integrate additional services flexibly in order to evaluate user access to our website.
Purpose and legal basis
The use of Google Tag Manager is based on your consent in accordance with Article 6 (1) a) GDPR and §25 para. 1 TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, particularly the USA. Data transfer to the USA is carried out in accordance with Art. 45(1) GDPR, on the basis of the adequacy decision of the European Commission. 1 GDPR, based on the adequacy decision of the European Commission. The US companies and/or subcontractors involved are certified under the EU-US Data Privacy Framework (EU-US DPF).
Storage
We have no influence over the storage period of the processed data, which is determined by Google Ireland Limited. Further information can be found in the Google Tag Manager privacy policy: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.
Cookiebot
Type and scope of processing
We have integrated Cookiebot into our website. Cookiebot is a consent management platform (CMP) provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. It allows us to obtain and document consent for the storage of cookies. Cookiebot uses cookies or other web technologies to recognise users and store consent given or withdrawn.
Purpose and legal basis
The use of the service is based on legally required consent to the use of cookies, in accordance with Article 6 (1) c) GDPR.
Storage
We cannot influence the specific storage period of the processed data, as this is determined by Cybot A/S. Further information can be found in Cookiebot's privacy policy: https://www.cookiebot.com/de/privacy-policy/.
Google Ads
Type and scope of processing
We have integrated Google Ads into our website. Google Ads is a service provided by Google Ireland Limited that displays targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behaviour and recognise users.
Google Ads collects information about visitor behaviour on various websites. This information is used to optimise the relevance of the advertising. Google Ads also delivers targeted advertising based on behavioural profiles and geographical location. Your IP address and other identifying features, such as your user agent, are transmitted to the provider.
If you are registered with a Google Ireland Limited service, Google Ads may associate your visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, the provider may still find out and store your IP address and other identifying features.
In this case, your data will be passed on to Google Ireland Limited, the operator of Google Ads, at Gordon House, Barrow Street, Dublin 4, Ireland.
Purpose and legal basis
The use of Google Ads is based on your consent in accordance with Article 6 (1) a) GDPR and § 25 para. 1 TDDDG.
We intend to transfer personal data to third countries outside the European Economic Area, particularly the USA. Data transfer to the USA is carried out in accordance with Art. 45(1) GDPR, on the basis of the adequacy decision of the European Commission. 1 GDPR, based on the adequacy decision of the European Commission. The US companies and/or their subcontractors involved are certified under the EU-US Data Privacy Framework (EU-US DPF).
Where no adequacy decision has been made by the European Commission, including for US companies that are not certified under the EU-US DPF, we have agreed other suitable safeguards with the data recipients in accordance with Art. 44 et seq. GDPR. Unless otherwise specified, these are the EU Commission's standard contractual clauses in accordance with Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, we will obtain your consent in accordance with Article 49 (1) sentence 1 a) GDPR, prior to any transfer to a third country. You can give this consent via the Consent Manager or other forms, registrations, etc. Please note that there may be unknown risks associated with transfers to third countries, such as data processing by security authorities in the third country. The exact scope of this processing and its consequences for you are unknown to us and beyond our control. You may also be unaware of these risks.
Storage period
We have no influence over the storage period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the Google Ads privacy policy: https://policies.google.com/privacy.
Use of SalesViewer® technology
This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimisation purposes on the basis of the legitimate interests of the website operator (Article 6 (1) f) GDPR).
To this end, a JavaScript-based code collects company-related data for subsequent use. The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymised and is not used to personally identify visitors to this website.
You can object to the collection and storage of data at any time by clicking on this link to prevent SalesViewer® from collecting data on this website in future. An opt-out cookie will then be stored on your device for this website only. If you delete your cookies in this browser, you will need to click the link again.
Source: Data protection configurator from mein-datenschutzbeauftragter.de
Last updated: 29 July 2025