Agency for Brevo Professional Services
Publicare has been a Brevo (formerly Sendinblue) Partner since 2019 and an Enterprise Partner since 2025. We help enterprise customers, e-commerce companies, and medium-sized brands implement personalised, multi-channel communication in a technologically sound and effective manner. Brevo is an integrated platform that enables cross-channel customer journeys to be delivered via email, SMS, WhatsApp, web push notifications, live chat and mobile wallets. Thanks to Brevo CDP and its extensive e-commerce integrations, Brevo Enterprise can be seamlessly embedded into modern martech stacks. Our specialised team can support you with everything from enterprise architecture design and data integration to strategic automation and operational campaign management.
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We would be happy to discuss your requirements and provide consultancy services for Brevo & Brevo Enterprise. Contact us now!
Profound technical onboarding and multi-account governance
We support you to the extent that your project requires: whether it's a complete new implementation or an optimization of an existing instance. For enterprise customers with diversified brand portfolios or international branches, we establish comprehensive governance structures through Brevo's multi account management. In this way, we ensure that your environment is secure, GDPR-compliant and designed for future growth right from the start.
Our services
- Solution Architecture & Workspace Setup: Configuration of central admin accounts and independent sub-organizations for strict data separation of brands, business units or regions.
- Channel implementation: Integrate and set up email, SMS, WhatsApp Business, app, and web push.
- Technical governance: Configuring SAML SSO (single sign-on), role-based access rights, and API interfaces.
- Deliverability and IP management: Allocation and configuration (SPF, DKIM, DMARC) and strategic IP warm-up for your dedicated IP addresses to ensure deliverability.
360 degree customer view with the Brevo Customer Data Platform
Highly personalized experiences require a consistent database. We implement the Brevo Customer Data Platform (CDP) to consolidate first and zero-party data from disparate sources — from e-commerce stores to backend systems to data warehouses. Through intelligent identity resolution and deduplication, we create a single source of truth for your customer data.
Our services
- Data modeling: Definition of a relational multi-table data model for profiles, events and custom objects (e.g. orders, branch visits)
- Data pipelines: connection of databases, SFTP servers or automated cloud ETL processes
- Identity resolution: Configure deduplication rules and merge logics to bring fragmented customer profiles together.
- Customer scoring: Implementation of RFM analyses, customer lifetime value (CLV) and individual, SQL-based metrics for precise targeting.
Control cross-channel communication in real time
Brevo develops its strength in orchestrating multi-channel journeys and real-time communication. We develop strategies and technical setups to reach users at the right touchpoint at the right time via seamless CRM and shop integrations (including Shopify, Shopware, Magento).
We support you with:
- Email and SMS campaigns: revenue-generating promotions and transactional notifications.
- WhatsApp Business Messaging: Conversational marketing and customer service in real time.
- “Dynamic data feeds”: Real-time personalization of campaigns by connecting external APIs to dynamically integrate products or live inventories at the time of delivery.
- Web Push & Chat: to increase web conversion and to address visitors directly.
- Lokalisierung von Kampagnen
Lifecycle management and intelligent segmentation
With Brevo Automation, we develop workflows across the entire customer life cycle. We create technical and content concepts and implement the journeys for you. In doing so, we use data-driven decision logics, lead scoring models and the AI-supported optimizations of Brevo's “Aura AI”.
This includes:
- Welcome and onboarding routes
- “Abandoned cart recovery” and post-purchase flows.
- Re-engagement and winback programs based on RFM scores.
- Transactional event-triggering communication.
- Increased efficiency through AI-based segmentation, automated content generation and send-time optimization (STO) for individual delivery times (Brevo Aura AI).
Consistent & scalable brand communication across all channels
We develop modular template libraries for Brevo's drag-and-drop editor. By using the Brevo Template Language within the templates, we automate granular personalizations. This enables teams to deliver content quickly, GDPR-compliant and personalized.
Our services:
- Email, SMS and WhatsApp templates based on your corporate design.
- Brevo Template Language: Setups for complex personalization and placeholder logic.
- “Dynamic content”: automated content delivery via data feeds.
- Creation of landing pages and forms with GDPR-compliant opt-in processes (zero-party data collection).
- Brand consistency: Ensuring a consistent look across all brands and sub-organizations.
Operational relief and reliable implementation
Are you lacking CRM and digital marketing resources in your day-to-day business? We are happy to provide full or supplemental operational support for your Brevo campaigns. Our experts will seamlessly become part of your team, ensuring efficient processes, quality assurance, and continuous optimization.
We offer:
- End-to-end support from creation to delivery
- Quality assurance and delivery of your multichannel campaigns
- Target group logic and dynamic segmentation
- Optimize and expand your Brevo instance (s)
- Carrying out A/B tests to optimize performance (e.g. subject lines, delivery times)
Analysis and data-based strategy optimization
We use the Brevo eCommerce Dashboard and CDP Analytics and connect them to external business intelligence systems such as Google Looker Studio or Tableau via native connectors as required. In this way, we can assess the success of your measures and derive concrete recommendations for action.
Our services:
- Custom Reporting: Creation of dashboards for performance analysis via Looker Studio (e.g. funnel analyses).
- E-commerce & revenue analytics: Evaluation of customer loyalty, average order values and voucher performance.
- Engagement evaluations: Detailed insights into click heat maps, RFM shifts, and interaction behavior.
- Health Checks: Continuous testing of data quality, bounces, spam rates, and IP reputation to ensure deliverability.
Expert advice and transfer of knowledge for sustainable success
As a Brevo agency partner, we help CRM, marketing and IT teams use Brevo Enterprise sustainably and effectively. In addition to strategic advice, we offer practice-oriented training and formats that anchor knowledge in the long term.
Our services:
- Strategy consulting for marketing automation, b2b & e-commerce life-cycle journeys, and CDP data models.
- Individual workshops: Hands-on training in your own Brevo instance (e.g., for the drag-and-drop editor and automation workflows).
- Best Practices: Standards for scalable multi-account governance, deliverability, and GDPR compliance.
- Audits: Regular review of the setup for efficiency, data economy, and timeliness.
These companies rely on us
Agency for Brevo Services
We are happy to discuss your requirements and provide consultancy services for Brevo, Brevo Enterprise and CDP. Contact us via this form.
Digital marketing know-how in the Publicare blog
Do email templates stifle creativity — or is the problem somewhere else?
Brand managers often view email templates as rigid frameworks with limited design possibilities. This article dispels the misconception that modular templates for drag-and-drop editors are “killsuits” for visually compelling campaigns—and shows how a modular system protects your brand while opening up new creative possibilities.
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
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