Software development

Efficiently digitise your business processes

We develop high-quality software solutions that are precisely tailored to the needs and requirements of our customers. Whether web, desktop, mobile applications, backend systems or integrations with existing systems — we create reliable, scalable and future-proof business solutions with an outstanding user experience. In software development, we solve problems and not simply generate program code. That is why, wherever possible, we use efficient processes and proven technologies to deliver fast results. By using serverless software development using AWS cloud services, we save the entire manual infrastructure setup. At the same time, we combine consulting, architecture and technical project management to drive forward the digitization and automation of business processes. In this way, we implement even highly complex projects quickly and efficiently.

Our services

Digital solutions that contribute to sustainable growth

Our services:
  • Strategy consulting for digital transformation
    Identification of improvement potential, technology selection and planning of digitization initiatives for your specific transformation process
  • Data Analytics & Business Intelligence
    Development of customized dashboards and reporting systems for data-based decision-making and strategic optimization
  • Process digitization & automation
    Identification of improvement potential, technology selection and planning of digitization initiatives for your specific transformation process
  • Development of individual tools and workflows
    Overcoming manual processes (e.g. shared Excel lists) through intelligent digitization, which eliminates media breaks and creates clear responsibilities.
  • System integration and central data provision
    Networking of internal and external systems to create a central, searchable database for all areas of the company
  • Marketing automation
    Implementation and adjustment of marketing automation solutions with individualized functions for more efficient and targeted campaigns.
Consulting and digitization

Digitisation of processes and process automation

We support you in the digital transformation of your business processes with holistic solutions that go far beyond simply mapping existing processes in the cloud. Our approach is based on rethinking and optimizing business processes, eliminating media breaks and creating transparency through intelligent networking. We connect previously isolated systems, aggregate data and make information available across the company. Together with our customers, we develop regulations and automate tasks for various stakeholders in the company. In this way, we make processes tangible, transparent and traceable.

Our expertise in software development
  • Cloud-native & serverless
    Highly scalable, cost-effective AWS solutions | Go expertise for high-performance backend systems
  • Front-end & UX
    Modern frameworks for optimal user experience | AWS Amplify for fast and scalable web applications
  • Agile development & DevOps
    Iterative processes for flexible adjustments | Automated CI/CD pipelines
  • Safety & quality
    Security by design in all phases of development | Continuous testing and code reviews
  • Customer centricity
    Focus on developing solutions that deliver sustainable added value
  • Data security as a priority
    Robust data backup strategies | Encrypting data at rest and in transit
  • Infrastructure security
    Multi-AZ Deployments for Increased Resiliency | Using AWS Security Services
  • Minimize security risks
    Automated CWE and CVE Scans | Quick Patching | Regular Threat Modeling
  • Safety through automation
    Reproducible environments with infrastructure as code | CI/CD | Automated testing
  • Continuous security monitoring
    Infrastructure Monitoring | Anomaly Detection Alerts | Real-time Logging and Monitoring
Cloud native software development

What we contribute to software development projects

Our team consists of a diverse group of consultants, technical project managers, full-stack developers, and cloud engineers who support each other and share their extensive expertise. The highly qualified specialists contribute unique skills and expertise that contribute to the success of our projects. Together, we work on innovative solutions that meet our clients' unique needs and help them achieve their business goals. Through close collaboration and exchange between our team members, we are able to work efficiently and effectively on our projects and deliver first-class solutions.

Let us talk about your individual business needs. We would be happy to show you some of our successful projects in an online appointment.

Technology expertise

Which tool matches your requirements?

In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.

testimonials

Behind every logo is a success story

Vodafone logo

Vodafone

Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.

mobile.de logo

mobile.de

As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.

1&1 Versatel logo

1&1 Versatel

For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.

faqs

Find out more about the basics of our application development

When developing software, various factors such as know-how, budget, time, priorities and ideals must be balanced. We rely on proven principles and approaches that are firmly anchored in our way of working and enable us to consistently deliver high-quality results.

Quality and accuracy are of great importance to us. That is why we rely on robust development practices and carry out extensive tests to minimize errors and bugs and ensure the quality of the software.

Our strengths lie in the combination of project driven design, serverless first, targeted enterprise message patterns and service-oriented architecture. These approaches ensure that our projects meet the actual requirements of our customers while being flexible and adaptable.

In working with customers, we place great importance on transparency, communication and joint growth. We believe in flexibility and adaptability and are therefore committed to continuously learning and keeping our skills up to date.

We do not rely on waterfall projects with long development periods, but prefer agile implementation with many small steps to quickly achieve a minimum viable product (MVP). We work in a test-driven manner and focus on iterative development.

With the “serverless first” approach, we can focus more on our customers' individual business cases and reduce the effort required to manage and maintain the infrastructure. We standardize the technical infrastructure on the basis of AWS cloud services.

  • Infrastructure automation: We use serverless platforms and services to automate infrastructure deployment, scaling, and management. This allows us to focus on implementing business logic without having to worry about server-related tasks.
  • Cost efficiency: By using serverless technologies, we only pay for the resources actually used, instead of for pre-reserved server capacities. This enables better cost control and efficiency, particularly with variable workloads.
  • Scalability and flexibility: Serverless architectures enable automatic scaling and adaptation to specific requirements and workloads. This makes it easier to deploy and adapt the software to changing conditions and enables a faster response to market and user requirements.
  • Faster time to market: The reduced effort required to manage infrastructure allows us to focus on developing and deploying new features quickly, resulting in faster time-to-market and a competitive advantage.
  • Integration and collaboration: Serverless platforms and services allow easy integration with other cloud-based services and APIs. This promotes greater collaboration between teams and the use of best practices and components that can be easily maintained.

To ensure efficient communication and integration between various system components, we rely on targeted enterprise message patterns and a service-oriented architecture (SOA). These approaches enable modular and scalable software development that meets the requirements of modern applications.

  • Enterprise Message Patterns: We use targeted enterprise message patterns to control and optimize the exchange of information between system components. This allows us to ensure efficient communication that enables high performance, fault tolerance and reusability in line with the idea of templates.
  • Service-oriented architecture: With service-oriented architecture (SOA), we develop modular software solutions that consist of independent services. These services are clearly defined, easy to integrate and offer a high level of flexibility when adapting and expanding our software.
  • Loose coupling and abstraction: By using enterprise message patterns and SOA, we achieve loose coupling between system components and reduce dependencies. This promotes the independence and interchangeability of the individual services and makes it easier to maintain and expand our software.
  • Scalability and performance: The combination of targeted message patterns and a service-oriented architecture makes it easy to scale and adapt the software to changing requirements and workloads. This allows us to optimize the performance and efficiency of our applications while ensuring high availability.
  • Project-related best practices: As part of Project Driven Design, we focus on implementing best practices that are specifically tailored to the requirements and goals of the respective project. Instead of developing generic, reusable components, we tailor our solutions to the specific needs of the project to achieve optimal efficiency and performance.

Do you have any further questions?

Do you have any questions about software development? Then contact us now — and let's take the next step together!

Contact Publicare Marketing Communications

Your agency for digital solutions

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Jonas Ried
Member of the Executive Board, Head of Client Services Digital Solutions
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Individual solutions for digital marketing

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Creating future-proof marketing solutions

Strategic CRM and digital marketing advice for sustainable success: From analysis to system selection to implementation - we accompany you step by step on the way to an efficient and future-proof marketing strategy.

Multichannel Marketing Full Service

The strengths of each channel. The power of your campaign.

We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.

Lead Generation and Data Management

Generate strong leads. Use data intelligently.

We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.

Software Development

From idea to implementation: Smart digital solutions.

We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.

Email Template Creation

Professional email templates that work

Get tailor-made, responsive email templates to perfectly promote your brand on all devices and ready for immediate use in your mailing system.

CRM Loyalty Consulting

Retain customers, strengthen brands

With tailor-made CRM loyalty management, you promote long-term customer relationships. Data-based loyalty programs are effective, lead to sustainable growth and greater brand loyalty.

Deliverability Services

Higher deliverability for successful email marketing

Optimize your email performance with improved deliverability. This allows you to achieve high inbox placement rates, fewer bounces, and better campaign success.

CRM Journey Management

Intelligent CRM journeys for maximum relevance

We design automated, personalized multi-channel campaigns that reach your customers at the right time - data-based, AI-supported and optimized along the entire customer journey.