Strategic CRM marketing consulting for sustainable success
Publicare accompanies you step by step on the way to an efficient and future-proof digital marketing strategy, starting with a well-founded analysis of your current marketing processes all the way to the selection of suitable platforms and tools to successful implementation. Our consulting focuses on marketing technology system architecture as well as on the sustainable optimization of your marketing strategies, processes and measures. In targeted marketing automation audits, we identify potential for increasing efficiency, uncover weak points and create the basis for scalable, data-driven communication across all relevant touchpoints.
Sustainable marketing starts with the right strategy
- Use case definition
for technical requirements and strategic use cases in marketing - Selection of appropriate marketing technologies
System selection based on the existing IT system landscape and technical and strategic requirements — regardless of specific providers, always with a focus on the best solution for your company - Technical implementation and integration into existing systems
We advise you on processes, tools and best practices to efficiently identify the right contacts. - Onboarding and change management
Technical introduction and targeted training for your marketing teams to sustainably adapt internal processes and involve employees in change - Support and continuous optimization
Flexible adjustment of your strategies and measures to market changes to ensure long-term success.
Strategy first - then the technology
We support you in developing and implementing a customized digital CRM marketing strategy that is tailored precisely to your business goals and market requirements. With expert know-how, in-depth industry knowledge and an eye for current market trends, we analyse factors such as your positioning, unique selling points and customer requirements. Our end-to-end consulting covers the entire process from strategic planning to successful implementation. In this way, we identify growth opportunities and ensure an optimal marketing strategy for your business - from the initial idea to successful implementation.
Tools are helpful - but it's your goals that matter
Choosing the right marketing technology for your digital marketing is crucial for the success of your campaigns. We help you navigate the multitude of options and recommend solutions that are ideally suited to your requirements and existing infrastructure.
In doing so, we attach particular importance to technology- and vendor-independent advice. Our goal is to work with you to identify the best solution that integrates seamlessly into your existing processes and meets your individual requirements. Through a comprehensive analysis of your current marketing processes and strategies, we identify potential for optimization and support you in selecting and implementing suitable tools. Our marketing automation audits help you evaluate and, if necessary, adapt existing systems to ensure an effective and efficient marketing strategy.
Optimising marketing processes and strategies
Efficient processes are the backbone of successful marketing activities. We analyze your existing processes, identify optimization potential and implement proven practices to make your marketing measures more effective and cost-efficient.
Are you using the full potential of your marketing automation?
Our audits provide you with information about the strengths and development opportunities of your automated marketing processes. Based on benchmarks and best practices, we identify optimization potential and evaluate the effectiveness of your current marketing activities to ensure that they are optimally aligned with your business goals. In doing so, we take into account both qualitative and quantitative data in order to be able to provide well-founded recommendations for improvements. Another part of our audits is evaluating the integration of your marketing automation platform with other systems such as CRM, service desk, online shop, CMS and databases. We identify potential weak points that could impair the efficiency of your marketing processes. We also review the use of your platform's existing features to ensure that you get the most out of your investment. After completing the audit, you will receive a report with actionable recommendations and a prioritized roadmap for implementation.
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Which tool goes with your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Let's talk about your marketing strategy!
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
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All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
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What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
