Our customers

Customer testimonials? Reference customers? Both, actually.

Our customers (excerpt)

Vodafone logo

Digital winback campaign with personalized URLs

Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.

mobile.de logo

Technical CRM expertise

As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.

1&1 Versatel logo

software development

For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.

toom logo

Holistic email marketing

Since 2018, we have been supporting Toom Baumarkt as a strategic partner in email marketing and cross-channel marketing. We combine consulting and operational implementation: Our marketing automation specialists support the production, quality assurance and sending of email campaigns, implement marketing automation and develop tailor-made email templates for a consistent brand experience. We contribute our process and platform expertise to raffle communications — from digital advent calendars to special promotions. On a technology level, we implemented interfaces between e-mail and customer master data systems.

Villeroy & Boch logo

Optimizing order communication with FastForward for Marketing Cloud

Publicare has developed a solution for Villeroy & Boch to manage and monitor transactional emails via the Salesforce Marketing Cloud. The FastForward platform acts as an intelligent intermediate layer between the source systems and email delivery. It ensures error-free data validation and transparent monitoring. With the help of Process Designer, new transactional emails can be configured without developer assistance. The Control Center provides real-time monitoring and automated notifications in the event of shipping errors. The results are significantly reduced error rates, improved delivery performance and the ability for the marketing team to independently make adjustments to business-critical emails in 20 language-country combinations and to react immediately to any issues.

Alnatura logo

Holistic email marketing for Alnatura:

Since 2017, we have been supporting Alnatura as a strategic partner in digital marketing. We combine marketing strategy, marketing technology consulting and best practices with operational implementation. Our marketing automation specialists assist with data management, creation, quality assurance and sending of email campaigns and customer journeys and develop email templates for a consistent brand experience in all relevant channels.

Weitere Kunden

1&1 Versatel logo
AriPlus logo
Alnatura logo
Ameropa logo
Bundesanstalt für Landwirtschaft und Ernährung logo
CASIO logo
Cherry logo
Fresenius Kabi logo
Logo von Lidl
Linde logo
OLYMP logo
Palmers logo
SGD logo
SMA logo
Städel Museum logo
Viega Logo
Villeroy & Boch logo
Vodafone logo
Walter Knoll logo
hessnatur logo
kleinanzeigen logo
mobile.de logo
norisbank logo
pflege.de
toom logo
performances

Individual solutions for digital marketing

Digital Marketing Consulting

Creating future-proof marketing solutions

Strategic CRM and digital marketing advice for sustainable success: From analysis to system selection to implementation - we accompany you step by step on the way to an efficient and future-proof marketing strategy.

Multichannel Marketing Full Service

The strengths of each channel. The power of your campaign.

We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.

Lead Generation and Data Management

Generate strong leads. Use data intelligently.

We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.

Software Development

From idea to implementation: Smart digital solutions.

We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.

Email Template Creation

Professional email templates that work

Get tailor-made, responsive email templates to perfectly promote your brand on all devices and ready for immediate use in your mailing system.

CRM Loyalty Consulting

Retain customers, strengthen brands

With tailor-made CRM loyalty management, you promote long-term customer relationships. Data-based loyalty programs are effective, lead to sustainable growth and greater brand loyalty.

Deliverability Services

Higher deliverability for successful email marketing

Optimize your email performance with improved deliverability. This allows you to achieve high inbox placement rates, fewer bounces, and better campaign success.

CRM Journey Management

Intelligent CRM journeys for maximum relevance

We design automated, personalized multi-channel campaigns that reach your customers at the right time - data-based, AI-supported and optimized along the entire customer journey.

Technology partners

Which tool matches your requirements?

In a confusing market of players, platforms and tools, we maintain an overview, make objective recommendations and assist with set-up and data and process integration. Our advantage: vendor independence, focus on email marketing and in-depth platform expertise since 2001.

Contact Publicare Marketing Communications

Your experts for multichannel marketing automation

  • Personal advice
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  • Non-binding & fast
Robert Harnischmacher
Managing Director and Founder
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