Customer testimonials? Reference customers? Both, actually.
Our customers (excerpt)

Digital winback campaign with personalized URLs
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.

Technical CRM expertise
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.

software development
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.

Holistic email marketing
Since 2018, we have been supporting Toom Baumarkt as a strategic partner in email marketing and cross-channel marketing. We combine consulting and operational implementation: Our marketing automation specialists support the production, quality assurance and sending of email campaigns, implement marketing automation and develop tailor-made email templates for a consistent brand experience. We contribute our process and platform expertise to raffle communications — from digital advent calendars to special promotions. On a technology level, we implemented interfaces between e-mail and customer master data systems.

Optimizing order communication with FastForward for Marketing Cloud
Publicare has developed a solution for Villeroy & Boch to manage and monitor transactional emails via the Salesforce Marketing Cloud. The FastForward platform acts as an intelligent intermediate layer between the source systems and email delivery. It ensures error-free data validation and transparent monitoring. With the help of Process Designer, new transactional emails can be configured without developer assistance. The Control Center provides real-time monitoring and automated notifications in the event of shipping errors. The results are significantly reduced error rates, improved delivery performance and the ability for the marketing team to independently make adjustments to business-critical emails in 20 language-country combinations and to react immediately to any issues.

Holistic email marketing for Alnatura:
Since 2017, we have been supporting Alnatura as a strategic partner in digital marketing. We combine marketing strategy, marketing technology consulting and best practices with operational implementation. Our marketing automation specialists assist with data management, creation, quality assurance and sending of email campaigns and customer journeys and develop email templates for a consistent brand experience in all relevant channels.
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Individual solutions for digital marketing
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