Certifications

Responsibility & standards

We believe in marketing that is built on substance and clear values. That’s why we hold ourselves accountable to recognized standards and independent audits.

Democracy

By supporting the association Gegen Vergessen – Für Demokratie e.V., we are actively committing to defending the liberal democratic basic order. We carefully select the causes we support and refuse to cooperate with organisations that back anti-democratic or right-wing extremist parties and initiatives.

Security

Our IT processes adhere to the requirements of the Cyber Risk Check (DIN SPEC 27076). This confirms that our security level adheres to the standards set by the Federal Office for Information Security (BSI).

Conviction

As active supporters of the Verantwortungseigentum Foundation, we advocate an economic model in which companies are self-owned, and where the pursuit of purpose takes precedence over the maximisation of short-term profit.

Reliability

Publicare is listed in the Official Register of Prequalified Companies (AVPQ No. 06 006 ZT4EUG). This enables us to demonstrate our suitability and reliability to public contracting authorities.

Services

Individual solutions for digital marketing

Digital Marketing Consulting

Creating future-proof marketing solutions

Strategic CRM and digital marketing advice for sustainable success: From analysis to system selection to implementation - we accompany you step by step on the way to an efficient and future-proof marketing strategy.

Multichannel Marketing Full Service

The strengths of each channel. The power of your campaign.

We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.

Lead Generation and Data Management

Generate strong leads. Use data intelligently.

We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.

Software Development

From idea to implementation: Smart digital solutions.

We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.

Email Template Creation

Professional email templates that work

Get tailor-made, responsive email templates to perfectly promote your brand on all devices and ready for immediate use in your mailing system.

CRM Loyalty Consulting

Retain customers, strengthen brands

With tailor-made CRM loyalty management, you promote long-term customer relationships. Data-based loyalty programs are effective, lead to sustainable growth and greater brand loyalty.

Deliverability Services

Higher deliverability for successful email marketing

Optimize your email performance with improved deliverability. This allows you to achieve high inbox placement rates, fewer bounces, and better campaign success.

CRM Journey Management

Intelligent CRM journeys for maximum relevance

We design automated, personalized multi-channel campaigns that reach your customers at the right time - data-based, AI-supported and optimized along the entire customer journey.

Plattform-Expertise

Which tool matches your requirements?

In a confusing market of players, platforms and tools, we maintain an overview, make objective recommendations and assist with set-up and data and process integration. Our advantage: vendor independence, focus on email marketing and in-depth platform expertise since 2001.

Contact Publicare Marketing Communications

Your experts for multichannel marketing automation

  • Personal advice
  • Quick feedback
  • Non-binding & fast
Portrait of Robert Harnischmacher
Robert Harnischmacher
Managing Director and Founder
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