Make progress quickly with your CRM campaigns
Are you struggling with staff shortages or would you like to have long-planned projects implemented promptly in your Salesforce Marketing Cloud instance? Then we're here for you! Whether it's newsletter production, template creation, cross-cloud and cross-channel journeys or reporting: take advantage of our full-service agency offering and benefit from the Salesforce Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth & Advanced expertise of our certified Salesforce consultants.Salesforce Marketing Cloud Engagement, Account Engagement, Growth & Advanced.
Concepts, creation and implementation for your CRM marketing
- Newsletter production
Efficient campaign creation based on your briefing. We help in the short term as on-demand outsourcing to bridge periods of illness and vacation. - Omnichnanel CRM Journeys
Implementing your customer lifecycle journeys to build a long-term customer relationship - Opt-in processes for lead generation
Development and expansion of address retrieval routes - Reporting and analysis
The most important email KPIs at a glance, tailored to your needs - Template creation
Responsive content builder templates, optimized for dark mode and accessibility, based on your corporate design and our best practice experience from hundreds of projects - All-in-one support and training
Support for all questions and problems relating to sending, presentation, etc., as well as tailor-made training for your employees
Service, advice and support as needed
As a Salesforce Marketing Cloud Partner since 2016, we are going one step further on your campaign performance.
Whether medium-sized companies or large companies, we offer Marketing Cloud customers the full range of consulting and services. Book our Salesforce Marketing Cloud CRM marketing experts for a single day or longer periods of time.
Marketing cloud expertise for cross-channel communication
We have deep expertise in designing, implementing and optimizing cross-channel campaigns in Salesforce Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth & Advanced. We help you efficiently use or expand a modular, scalable platform for personalized automated communication.
Hire Salesforce Marketing Cloud experts as needed
- Salesforce Marketing Cloud Engagement, Account Engagement, Growth & Advanced
- Personal advice
- Quick feedback
- Non-binding & fast
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Digital marketing know-how in the Publicare blog
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps.
System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
Study: Email marketing of the 1,000 top-selling German online shops 2025
Are online shops staying loyal to their marketing technology provider — or are they switching? Our latest e-commerce study shows how the market for email marketing has changed in 2025. Proven platforms are defending their shares, while agile newcomers are catching up with smart technology and attractive pricing. We also show where shops could make much more of their existing tools.
Salesforce Marketing Cloud Expert Knowledge
Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud
From “On no, my colors!” to clever solutions: Make brand colors barrier-free and darkmode-aware.
What has priority in email design — corporate design or accessibility? Many corporate colors do not meet WCAG contrast requirements. Find out what options email marketers have and what dark mode has to do with them!
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
