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2026-08-12
6 min

The Myth of the German Email Account

Which email services do Germans use when shopping online? In our latest market analysis, we examined 49.2 million anonymized email addresses from German e-commerce mailing lists. Our findings clearly contradict those of common surveys. In this article, we outline the implications for email marketing professionals.

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e-mail-marketing
2020-09-10
10 min
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Using interactive elements correctly in email marketing

Forms, surveys, and reviews. Using interactive elements correctly in email marketing In email marketing, channel and media changes are omnipresent: An email is read, the recipient

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salesforce-marketing-cloud-account-engagement
2020-09-08
12 min

Resubscription in Salesforce Pardot

“Hello Again” - Anyone who has been using Salesforce Pardot for a long time is probably still familiar with the situation: A contact who had previously opted out signs up for the newsletter again using the appropriate registration form, is shown the thank you page after successful submission and is henceforth in good faith that they receive the latest information from your company.

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salesforce-marketing-cloud
2020-09-04
min

Salesforce Marketing Cloud - Alert Manager

In this article, our Salesforce Marketing Cloud experts talk about the Alert Manager. This makes it possible to send critical system notifications for email shipments to the email address of an SFMC user.

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salesforce-marketing-cloud
2020-08-28
5 min

Salesforce Marketing Cloud - Multi-Factor Authentication

In this post, our Salesforce Marketing Cloud experts talk about multi-factor authentication.

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salesforce-marketing-cloud
2020-08-21
min

Salesforce Marketing Cloud - Behavioral Triggers

In this article, our Salesforce Marketing Cloud experts report on the long-awaited Marketing Cloud Behavioral Triggers.

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salesforce-marketing-cloud
2020-08-14
min

Salesforce Marketing Cloud - Transactional Send Email Journeys

In this post, our Salesforce Marketing Cloud experts talk about Transactional Send Email Journeys.

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salesforce-marketing-cloud
2020-08-07
min

Salesforce Marketing Cloud - Find and remove contacts in Journeys

In this article, our Salesforce Marketing Cloud experts report on tracking individual contacts in journeys.

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salesforce-marketing-cloud-account-engagement
2020-08-05
5 min

Salesforce Marketing Cloud Einstein Engagement Scoring

Our second topic in the “Einstein Components in Salesforce Marketing Cloud” series is Einstein Engagement Scoring (EES). Once again, it's about optimizing the engagement of your own recipients, but in a slightly different way than Einstein Engagement Frequency (EEF). While EEF determines the optimal amount of emails to send per contact, EES provides a dashboard from which the marketer can gain insights into the reaction of its recipients sent to the emails.

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salesforce-marketing-cloud
2020-07-31
4 min

Salesforce Marketing Cloud - July 2020 Release Highlights

In this article, our Salesforce Marketing Cloud experts report on the July 2020 release highlights.

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salesforce-marketing-cloud
2020-07-24
min

Salesforce Marketing Cloud - Evergage

In this post, our Salesforce Marketing Cloud experts report on the new version of Interaction Studio that has gone live: The new Interaction Studio is now Evergage.

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salesforce-marketing-cloud
2020-07-17
5 min

Salesforce Marketing Cloud - SFMC Quick Search Chrome Extension

In this post, our Salesforce Marketing Cloud experts talk about the “SFMC Quick Search” Chrome extension.

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salesforce-marketing-cloud
2020-07-10
6 min

Salesforce Marketing Cloud - Interactive Email Form Block

In this post, our Salesforce Marketing Cloud experts talk about Interactive Email Form Block.

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salesforce-marketing-cloud
2020-07-03
min

Salesforce Marketing Cloud - New CloudPages Interface

In this article, our Salesforce Marketing Cloud experts talk about the new CloudPages interface.

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salesforce-marketing-cloud
2020-06-26
min

Salesforce Marketing Cloud - May '20 Release: Einstein Highlights

In this article, our Salesforce Marketing Cloud experts report on the May '20 release: Einstein Highlights.

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studie
2020-06-22
12 min

Online meeting platforms for marketing, sales and service

Which online meeting platforms are suitable for marketing, sales and service? Online meetings and webinars for B2B companies. The coronavirus epidemic has the topic of online meetings on the agenda

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salesforce-marketing-cloud
2020-06-19
min

Salesforce Marketing Cloud - Single Send Push Journeys

In this article, our Salesforce Marketing Cloud experts report on single send push journeys.

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salesforce-marketing-cloud
2020-06-17
13 min

Implement complex projects in Salesforce Marketing Cloud with SSJS

Learn how to implement complex projects in Salesforce Marketing Cloud with the highest quality through test-driven development.

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salesforce-marketing-cloud
2020-06-12
4 min

Salesforce Marketing Cloud - May 2020 Release Highlights

In this post, our Salesforce Marketing Cloud experts report on the May 2020 release highlights.

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salesforce-marketing-cloud
2020-06-05
4 min

Salesforce Marketing Cloud - Do Not Track

In this post, our Salesforce Marketing Cloud experts talk about Do Not Track.

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salesforce-marketing-cloud
2020-05-29
5 min

Salesforce Marketing Cloud - Parameter Manager

In this article, our Salesforce Marketing Cloud experts present the fine new area in the Marketing Cloud setup: The Parameter Manager.

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salesforce-marketing-cloud
2020-05-22
5 min

Salesforce Marketing Cloud - Einstein Splits

In this article, our Salesforce Marketing Cloud experts report on the exciting topic of “Einstein Splits.”

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salesforce-marketing-cloud
2020-04-24
5 min

Salesforce Marketing Cloud - Einstein Engagement Frequency

In this article, our Salesforce Marketing Cloud experts talk about Einstein Engagement Frequency.

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b2b-website-besuchererkennung
2020-04-21
27 min
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Data privacy and website tracking

Is B2B website visitor recognition legally permitted? by Dr. Thomas Schafft, specialist lawyer for information technology law, SSH Rechtsanwälte ‍ Various providers of special web analysis tools for B2B websites advertise that anonymous website visitors into specific leads f

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salesforce-marketing-cloud
2020-04-17
min

Salesforce Marketing Cloud - SMS Delivery Receipts

In this article, our Salesforce Marketing Cloud experts report on the long-awaited SMS Delivery Receipts.

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salesforce-marketing-cloud
2020-04-03
min

Salesforce Marketing Cloud - MobilePush Image Fill

In this article, our Salesforce Marketing Cloud experts talk about MobilePush Image Fill.

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b2b-website-besuchererkennung
2020-03-30
18 min
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No sales events, no field service. How does your sales team still win new business?

Trade fairs have been canceled, conferences postponed and shops closed for weeks. Experts agree that the corona pandemic has developed into a fundamental economic crisis in fast motion. It is also indisputable that supply and demand have fallen massively in numerous B2B industries. Current sales activities have almost come to a standstill in many places.

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salesforce-marketing-cloud
2020-03-27
3 min

Salesforce Marketing Cloud Deployment Manager

In this article, our Salesforce Marketing Cloud experts report on the Deployment Manager, which makes it possible to copy journeys and automations from one business unit to another.

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studie
2020-03-24
16 min
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Web meetings and telephone conferences in times of corona

What is important when choosing. Seven cloud-based web conferencing services tested: As a result of the corona epidemic, business communication is severely restricted in all areas.

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salesforce-marketing-cloud
2020-03-20
min

Salesforce Marketing Cloud - Query Studio

In this article, our Salesforce Marketing Cloud experts report on the expansion of the basic functionalities: Query Studio.

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salesforce-marketing-cloud
2020-03-13
min

Salesforce Marketing Cloud - Journey Builder Single Sends

In this article, our Salesforce Marketing Cloud experts report on the extension of the Journey Builder Single Send.

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Salesforce Marketing Cloud
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Salesforce Marketing Cloud Account Engagement
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Lead Generation
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Email Marketing
B2B Website Visitor Tracking