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2026-03-17
15 min

B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer

Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.

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salesforce-marketing-cloud
2020-08-14
min

Salesforce Marketing Cloud - Transactional Send Email Journeys

In this post, our Salesforce Marketing Cloud experts talk about Transactional Send Email Journeys.

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salesforce-marketing-cloud
2020-08-07
min

Salesforce Marketing Cloud - Find and remove contacts in Journeys

In this article, our Salesforce Marketing Cloud experts report on tracking individual contacts in journeys.

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salesforce-marketing-cloud-account-engagement
2020-08-05
5 min

Salesforce Marketing Cloud Einstein Engagement Scoring

Our second topic in the “Einstein Components in Salesforce Marketing Cloud” series is Einstein Engagement Scoring (EES). Once again, it's about optimizing the engagement of your own recipients, but in a slightly different way than Einstein Engagement Frequency (EEF). While EEF determines the optimal amount of emails to send per contact, EES provides a dashboard from which the marketer can gain insights into the reaction of its recipients sent to the emails.

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salesforce-marketing-cloud
2020-07-31
4 min

Salesforce Marketing Cloud - July 2020 Release Highlights

In this article, our Salesforce Marketing Cloud experts report on the July 2020 release highlights.

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salesforce-marketing-cloud
2020-07-24
min

Salesforce Marketing Cloud - Evergage

In this post, our Salesforce Marketing Cloud experts report on the new version of Interaction Studio that has gone live: The new Interaction Studio is now Evergage.

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salesforce-marketing-cloud
2020-07-17
5 min

Salesforce Marketing Cloud - SFMC Quick Search Chrome Extension

In this post, our Salesforce Marketing Cloud experts talk about the “SFMC Quick Search” Chrome extension.

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salesforce-marketing-cloud
2020-07-10
6 min

Salesforce Marketing Cloud - Interactive Email Form Block

In this post, our Salesforce Marketing Cloud experts talk about Interactive Email Form Block.

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salesforce-marketing-cloud
2020-07-03
min

Salesforce Marketing Cloud - New CloudPages Interface

In this article, our Salesforce Marketing Cloud experts talk about the new CloudPages interface.

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salesforce-marketing-cloud
2020-06-26
min

Salesforce Marketing Cloud - May '20 Release: Einstein Highlights

In this article, our Salesforce Marketing Cloud experts report on the May '20 release: Einstein Highlights.

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studie
2020-06-22
12 min

Online meeting platforms for marketing, sales and service

Which online meeting platforms are suitable for marketing, sales and service? Online meetings and webinars for B2B companies. The coronavirus epidemic has the topic of online meetings on the agenda

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salesforce-marketing-cloud
2020-06-19
min

Salesforce Marketing Cloud - Single Send Push Journeys

In this article, our Salesforce Marketing Cloud experts report on single send push journeys.

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salesforce-marketing-cloud
2020-06-17
13 min

Implement complex projects in Salesforce Marketing Cloud with SSJS

Learn how to implement complex projects in Salesforce Marketing Cloud with the highest quality through test-driven development.

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salesforce-marketing-cloud
2020-06-12
4 min

Salesforce Marketing Cloud - May 2020 Release Highlights

In this post, our Salesforce Marketing Cloud experts report on the May 2020 release highlights.

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salesforce-marketing-cloud
2020-06-05
4 min

Salesforce Marketing Cloud - Do Not Track

In this post, our Salesforce Marketing Cloud experts talk about Do Not Track.

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salesforce-marketing-cloud
2020-05-29
5 min

Salesforce Marketing Cloud - Parameter Manager

In this article, our Salesforce Marketing Cloud experts present the fine new area in the Marketing Cloud setup: The Parameter Manager.

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salesforce-marketing-cloud
2020-05-22
5 min

Salesforce Marketing Cloud - Einstein Splits

In this article, our Salesforce Marketing Cloud experts report on the exciting topic of “Einstein Splits.”

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salesforce-marketing-cloud
2020-04-24
5 min

Salesforce Marketing Cloud - Einstein Engagement Frequency

In this article, our Salesforce Marketing Cloud experts talk about Einstein Engagement Frequency.

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b2b-website-besuchererkennung
2020-04-21
27 min
All Categories

Data privacy and website tracking

Is B2B website visitor recognition legally permitted? by Dr. Thomas Schafft, specialist lawyer for information technology law, SSH Rechtsanwälte ‍ Various providers of special web analysis tools for B2B websites advertise that anonymous website visitors into specific leads f

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salesforce-marketing-cloud
2020-04-17
min

Salesforce Marketing Cloud - SMS Delivery Receipts

In this article, our Salesforce Marketing Cloud experts report on the long-awaited SMS Delivery Receipts.

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salesforce-marketing-cloud
2020-04-03
min

Salesforce Marketing Cloud - MobilePush Image Fill

In this article, our Salesforce Marketing Cloud experts talk about MobilePush Image Fill.

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b2b-website-besuchererkennung
2020-03-30
18 min
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No sales events, no field service. How does your sales team still win new business?

Trade fairs have been canceled, conferences postponed and shops closed for weeks. Experts agree that the corona pandemic has developed into a fundamental economic crisis in fast motion. It is also indisputable that supply and demand have fallen massively in numerous B2B industries. Current sales activities have almost come to a standstill in many places.

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salesforce-marketing-cloud
2020-03-27
3 min

Salesforce Marketing Cloud Deployment Manager

In this article, our Salesforce Marketing Cloud experts report on the Deployment Manager, which makes it possible to copy journeys and automations from one business unit to another.

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studie
2020-03-24
16 min
All Categories

Web meetings and telephone conferences in times of corona

What is important when choosing. Seven cloud-based web conferencing services tested: As a result of the corona epidemic, business communication is severely restricted in all areas.

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salesforce-marketing-cloud
2020-03-20
min

Salesforce Marketing Cloud - Query Studio

In this article, our Salesforce Marketing Cloud experts report on the expansion of the basic functionalities: Query Studio.

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salesforce-marketing-cloud
2020-03-13
min

Salesforce Marketing Cloud - Journey Builder Single Sends

In this article, our Salesforce Marketing Cloud experts report on the extension of the Journey Builder Single Send.

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e-mail-marketing, studie
2020-02-09
7 min

Why do the 1000 largest online shops use 66 different email marketing platforms?

As part of the “German E-Commerce Market 2019” study, we examined whether and how Germany's thousands of largest online shops engage in email marketing. Although email marketing is a technology that has been established for years, there is no consolidated market and little change in the tools used. Although we were able to identify 66 different email service providers, there are a few top dogs among them: The ten most-used platforms serve 76% of the online shops examined, the 20 most common even 88%. In 2019, there were eleven new entrants compared to the previous year's study, which covered 2.3% of the email service provider market segment examined.

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e-mail-marketing, studie
2019-10-10
8 min
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Which email marketing software do the top-selling German online shops use in 2019?

Market shares of email service providers in the EHI Top 1000 e-commerce: In a study in 2019, the EHI Retail Institute once again listed the 1000 best-selling German e-commerce companies

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b2b-website-besuchererkennung
2019-09-06
10 min
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Website tracking with B2B marketing automation tools

Hubspot, Salesforce Pardot and Adobe Marketo tested in comparison with SalesViewer: How well do B2B marketing automation platforms identify anonymous website visitors with sales potential? The entire user journey

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b2b-website-besuchererkennung
2019-05-16
16 min
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Website analysis tools for B2B companies: Who tracks better?

When identifying B2B website visitors, the IP dial-in address of the visiting organization is tracked via a script and broken down to the specific organization via reverse DNS lookup and matching with a company database. This gives marketing and sales a precise overview of which company individual contacts visited their own website. Younger providers for company identification obtain their tracking data via the Google Analytics API and automatically compare it with freely available data sources such as LinkedIn.

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b2b-website-besuchererkennung
2019-05-16
9 min

Identify anonymous B2B website visitors

From anonymous tracking to real leads: Nowadays, the standard equipment of a business website includes using website analysis tools such as Google Analytics, Etracker, Webtrekk or Adobe Analytics

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Salesforce Marketing Cloud
Multichannel Marketing Automation
Salesforce Marketing Cloud Account Engagement
Deliverability
Lead Generation
Study
Email Marketing
B2B Website Visitor Tracking