Why do the 1000 largest online shops use 66 different email marketing platforms?
As part of the “German E-Commerce Market 2019” study, we examined whether and how Germany's thousands of largest online shops engage in email marketing. Although email marketing is a technology that has been established for years, there is no consolidated market and little change in the tools used. Although we were able to identify 66 different email service providers, there are a few top dogs among them: The ten most-used platforms serve 76% of the online shops examined, the 20 most common even 88%. In 2019, there were eleven new entrants compared to the previous year's study, which covered 2.3% of the email service provider market segment examined.
