20 December 2016

15 min

10 steps to a successful customer newsletter

There are a few things to consider when developing newsletters for existing customers. After all, customers don't like one-size-fits-all marketing. What helps is to think outside the box of marketing — and that even in two ways. Within the company, various departments provide exciting and varied content for the customer newsletter. Proven methods from external sources, journalism, project and knowledge management support the efficient collection of information. Find out more in our blog post.

07 November 2016

13 min

Easy opt-out - serious damage?

With the update to iOS 10, the first provider-independent email application that reads the list-unsubscribe header is spreading. Prominently placed in front of the sender and the subject line, the link makes it easier to unsubscribe from newsletters. Previously, only Gmail and Outlook.com offered a standalone unsubscribe path for promotional emails. Our article explains why email marketers need not be afraid of sharply rising opt-out figures.

13 September 2016

7 min

Germany's favorite mail service

The relationship with the email provider is like a marriage. Unwavering loyalty is often pure convenience. The third email provider study by Publicare shows that the majority of Germans are firmly committed to their email provider — until the new smartphone makes switching easy and convenient. A trend that poses challenges not only for digital marketers. For the third time, Publicare has evaluated several million anonymized email addresses in the major email provider study.

17 June 2016

8 min

Tailored or off the shelf?

For a long time, we worked at Publicare in the same way as many of our competitors. Each of our email templates was unique — individually designed by the graphic designer according to customer requirements, each element positioned with pixel accuracy and correspondingly expensive. But in fact, our graphic designers and developers often did the same thing — just as most email templates have a similar basic structure. Why should we then reinvent the wheel for every project and charge the customer for this invention? The idea of a platform-independent, flexibly adaptable template kit was born.

30 May 2016

13 min

About download hamsters and fugitive tits

Why do companies give away expensive content? Not just to strengthen brand perception with relevant information. But also to learn more about prospects and customers -

27 May 2016

7 min

No newsletter for René Fön

UTF8 has long made it possible to display umlauts and special characters in mail content. But what does it look like in the address line? Our test revealed: Freemailers and email marketing platforms remain conservative when processing email addresses.

03 March 2016

6 min

New features at Picsonal

Wie mache ich meine E-Mails für Empfänger attraktiver und relevanter? Das ist die Herausforderung, vor der E-Mail-Marketer bei jeder neuen Kampagne stehen. In den letzten Jahren hat sich gezeigt, dass vor allem die Individualisierung des Inhalts und dessen Abstimmung auf den Kontext der E-Mail-Öffnung (d. h. auf Endgerät, Uhrzeit, Wetter zum Zeitpunkt der Öffnung etc.) zu höheren Konversionsraten führen. Darauf haben wir mit unserem Service Picsonal reagiert und bieten jetzt drei neue Features, die helfen können, E-Mails und deren Inhalte für Empfänger relevanter, aktueller und attraktiver zu machen.

13 May 2015

8 min

“I” is interesting: The power of personalization

An email from a travel provider is in the mailbox. When opened, the recipient expects a typical promotional email that reaches hundreds. Suddenly he sees the image of a beach in whose sand his name was written. The email has now piqued the recipient's interest because: A picture says more than 1,000 words and a personalized picture says just the right thing — words that send two powerful messages to each recipient: “You are special” and “This content concerns you.”

12 May 2015

5 min

Best practice for videos in emails

In retirement homes, it is common for residents who can no longer chew to puree lunch. Everyone else, of course, enjoys their steak with fried potatoes the conventional way — without adjusting the dosage form. When it comes to video in emails, senders face similar challenges to the kitchen in a retirement home: Recipients sometimes have completely different skills and requirements for receiving the message. The problem is, on the one hand, that there is no industry-wide standard for videos in emails so far.

09 February 2015

6 min

Deliverability Comparison - Update #2

In our deliverability comparison in February 2014, we reported incomplete and sometimes even complete missing implementations of DKIM mail header signatures (DomainKeys Identified Mail) at a total of nine out of 20 CSA-certified email sending platforms (ESP). We had identified this through sample tests.

22 January 2015

11 min

The Publicare eCommerce Study 2015

Publicare has examined 1001 online shops from Germany with the highest Alexa rankings for Germany that carry the Trusted Shops or EHI seal. (Find out more about this selection here.) We wanted to know: How many of them use newsletter marketing? How popular are they on Facebook? How many customer reviews do these shops receive on ekomi or via the Trusted Shops rating function?

22 January 2015

13 min

Anxiety devours your mailing lists

The Pubilcare eCommerce study among 1001 German online shops with the EHI or Trusted Shops seal has revealed that just under 90% of shop operators rely on the double opt-in process for subscribing to the newsletter

03 September 2014

3 min

The Publicare email study 2014

Almost exactly one year ago, Publicare evaluated several million anonymized data sets in a first major email study to find out which providers in Germany actually delivered marketing emails to

03 September 2014

6 min

Update on our CSA deliverability comparison

“Deliverability” is a sensitive issue that strikes a sensitive nerve, particularly among email platform providers. Did we get that immediately after publishing our CSA deliverability comparison? In between, there was

04 August 2014

7 min

Happy birthday, email!

Email celebrated its birthday in Germany on Sunday! 30 years ago, Michael Rotert - then head of the computer science department at the University of Karlsruhe, received

25 July 2014

min

Picsonal: More relevance through context-sensitive emails

When designing email campaigns, we have to address the crucial question every day: How can marketing emails be (almost) as relevant and personal as a conversation? In particular, rapid technological development in the area of big data has opened up numerous new opportunities for us — and many other email marketers worldwide — in recent years.

04 February 2014

17 min

Comparison: 20 email service providers put to the deliverability test

Publicare has investigated the extent to which 20 common email marketing service providers implement the CSA's technical requirements for participation in their whitelist project. For each platform, we randomly selected three emails and analyzed them based on eight criteria we had previously defined and weighted. We wanted to know: How well do sending services

04 February 2014

7 min

Does the CSA keep its promises?

Not all shipping service providers that are on the Certified Senders Alliance positive list meet the CSA's strict admission criteria. What does this mean for companies and ISPs? Publicare

22 January 2014

7 min

Deliverability: Technical configuration checklist

When choosing a new email marketing platform, many factors play a role. The technical configuration of the system is discussed rather in passing — because technical details are gladly placed in the hands of the responsible experts with confidence. However, certain technical aspects of the sending platform play a central role when it comes to the deliverability of your emails. And any email that can't be delivered is an email that can't generate any return.

21 January 2014

8 min

Deliverability update: This is how your emails are well received

The most perfect email campaign can't achieve its marketing goals if it isn't delivered reliably to recipients. Good deliverability is therefore not a side issue for experts -

04 November 2013

9 min

Do you know spam traps, honeypots and trash domains?

Sender reputation is the magic word when it comes to the deliverability of marketing emails. Anyone who enjoys a first-class reputation as a sender with providers such as GMX, WEB.DE, Gmail and Co., their newsletters and promotions will certainly end up in the recipients' inboxes. Companies with a less good sender reputation, on the other hand, must expect that their emails may not be delivered to the inbox but to the spam folder instead.

09 October 2013

9 min

Against scaredy-cat and lazy email marketing

Opt-in campaigns are the death knell for the email contact base: The growing address lists in email marketing are only semi-legal by the bank - and there is no turning back -

16 September 2013

7 min

The Publicare email study 2013 for Germany

To which email providers are marketing emails sent most frequently for end customers in Germany? How many trash addresses can be found on average in an email mailing list for end customers? And which federal state has the most patriotic email users? The 2013 Publicare email study brings it to light!

03 July 2013

8 min

In the store “Goodbye” - in the inbox “Hello”

Discussions with customers and interested parties determine the daily work of many employees — in retail stores and call centers, in field service and sales, at trade fairs and at many other customer contact points

01 July 2013

12 min

Lead qualification without hurdles

When users navigate the web in search of information today, they come across countless forms with a wide variety of purposes. They all have one thing in common: They represent communication hurdles that not everyone is prepared to take easily. When the bounce rates through forms are too high, companies like to think about the question: How can we optimize our forms so that the hurdle for users is as small as possible?

01 July 2013

2 min

You can never have enough good partners! Our new one is called Apteco.

At Publicare, we ask ourselves a crucial question every day: What do our customers need to make their online and email marketing successful in the long term? We are therefore relentlessly on

14 June 2013

3 min

Event communication with Campaign2Event from Publicare

Campaign2Event from Publicar? Events are not automatic. For them to be successful, professional event communication is required that attracts attention, creates interest and enthusiasm

28 May 2013

8 min

How mobile do emails need to be? — As mobile as your readers!

Email has been mobile for a long time. A recent analysis by Return Path shows: 60% of all people surveyed in Germany check their emails daily on mobile devices — and 76% read their emails on the desktop. That makes... more than 100%.

02 May 2013

6 min

Email marketing and sales: cat hunting dog

Sales should actually love email marketing, because it fulfills what sales have always required: The measurability of digital interactions makes it possible for sales to

Hive — The Publicare blog

From “On no, my colors!” to clever solutions: Make brand colors barrier-free and darkmode-aware.

All Articles

10 steps to a successful customer newsletter

Easy opt-out - serious damage?

Germany's favorite mail service

Tailored or off the shelf?

About download hamsters and fugitive tits

No newsletter for René Fön

Trending topic: Kinetic Email

New features at Picsonal

“I” is interesting: The power of personalization

Best practice for videos in emails

Deliverability Comparison - Update #2

The Publicare eCommerce Study 2015

Anxiety devours your mailing lists

The Publicare email study 2014

Update on our CSA deliverability comparison

Happy birthday, email!

Picsonal: More relevance through context-sensitive emails

Comparison: 20 email service providers put to the deliverability test

Does the CSA keep its promises?

Deliverability: Technical configuration checklist

Deliverability update: This is how your emails are well received

Do you know spam traps, honeypots and trash domains?

Against scaredy-cat and lazy email marketing

The Publicare email study 2013 for Germany

In the store “Goodbye” - in the inbox “Hello”

Lead qualification without hurdles

You can never have enough good partners! Our new one is called Apteco.

Event communication with Campaign2Event from Publicare

How mobile do emails need to be? — As mobile as your readers!

Email marketing and sales: cat hunting dog