That’s it, folks! No more emails for you
“Please get in touch!” : Many email marketing operators tried almost desperately to persuade their subscribers to opt in again before the new General Data Protection Regulation (GDPR) came into force on May 25, 2018. Email marketers are likely to have gone through more extreme feelings and worlds of thought — as can be seen from the subject lines.
Whether you're working with creativity, pressure, curiosity, incentives, or even threats: We liked the subject lines in our inbox so much that we're happy to present the highlights to you here. (NB: these subject lines were all translated via "Deepl" from their original German version)
But really now: Pressure and time pressure
Last reminder: We're asking for your cooperation?
Last call: Please confirm your subscription
Your answer is needed today
Deleting your saved data
Now it's getting serious
STOP: Last chance for your event news
[URGENT] We need your yes, dear customer, TODAY!
⛔️ Warning: You will be deleted
Who hesitates has already lost
Only 2 days left: click YES!
Take advantage of the last chance and say yes
Impending farewell: The GDPR wants to separate us
GDPR — Data protection should not separate us!
GDPR — is it dividing us now?
Help! The GDPR is cutting our connection!
Everlasting love: relationship and faithfulness
Stay loyal to us!
It's nice if you stick around
Do you want to go with us?
Let's stay together!
Hey, are we staying in touch?
The last time?
Was that about us?
Can we talk?
Do we already have your consent?
Trust: Your “yes word” for our communication
We Want You: The company needs you
Reminder: We need your help!
Can we still count on you?
They are very important to us. ❤
We need your approval — it's worth saying YES!
We don't want to miss out on you: Verifying your personal information
Grief and loss: Don't leave us
Please stay!
Too bad, you will unfortunately miss all further updates — unless you confirm your interest
Too bad, you won't receive any more news from us
Stay a part of us — Dear customer
Reminder: We don't want to lose you.
Reminder: We don't like to lose. Not even you.
Say YES! We don't want to lose you!
We'll miss you
It's over: Say goodbye softly hello
In Hamburg, they say bye
Time to say goodbye!
Bye, that's it.
We say our goodbyes!
That's it. We're quitting!
Buy me: Classic incentive
Stay with us and save €10!
Get attractive offers and secure a voucher.
Your loyalty is rewarded — please confirm our new privacy policy
Last reminder: subscribe to the newsletter and receive a 5 euro voucher
We don't want to lose you! Confirm our new privacy policy and get 20% off
Strange: Stand out at any price
It doesn't help...
What must, must...
Agreed?
Or would you prefer smoke signals in the future?
HDGDL ❤ GDPR!
GDPR — read on anyway
Are you doing it again?
Stay up to date or off the mouse?
Even though email marketers have earned bonus points for creativity, many repermission campaigns are legally inadequate or useless — and the majority of companies have not sent any at all.
