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Hive — The Publicare blog

20 February 2026

5 min

Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance

If you want to score points in B2B marketing, you must learn to precisely coordinate the three decisive factors — law, risk and relevance. In this article, we dispel myths about existing customer privilege and show why pragmatic cleverness ultimately brings more success than blindly retreating from formal gaps. ‍

16 September 2013

7 min

The Publicare email study 2013 for Germany

To which email providers are marketing emails sent most frequently for end customers in Germany? How many trash addresses can be found on average in an email mailing list for end customers? And which federal state has the most patriotic email users? The 2013 Publicare email study brings it to light!

03 July 2013

8 min

In the store “Goodbye” - in the inbox “Hello”

Discussions with customers and interested parties determine the daily work of many employees — in retail stores and call centers, in field service and sales, at trade fairs and at many other customer contact points

01 July 2013

12 min

Lead qualification without hurdles

When users navigate the web in search of information today, they come across countless forms with a wide variety of purposes. They all have one thing in common: They represent communication hurdles that not everyone is prepared to take easily. When the bounce rates through forms are too high, companies like to think about the question: How can we optimize our forms so that the hurdle for users is as small as possible?

01 July 2013

2 min

You can never have enough good partners! Our new one is called Apteco.

At Publicare, we ask ourselves a crucial question every day: What do our customers need to make their online and email marketing successful in the long term? We are therefore relentlessly on

14 June 2013

3 min

Event communication with Campaign2Event from Publicare

Campaign2Event from Publicar? Events are not automatic. For them to be successful, professional event communication is required that attracts attention, creates interest and enthusiasm

28 May 2013

8 min

How mobile do emails need to be? — As mobile as your readers!

Email has been mobile for a long time. A recent analysis by Return Path shows: 60% of all people surveyed in Germany check their emails daily on mobile devices — and 76% read their emails on the desktop. That makes... more than 100%.

02 May 2013

6 min

Email marketing and sales: cat hunting dog

Sales should actually love email marketing, because it fulfills what sales have always required: The measurability of digital interactions makes it possible for sales to

02 April 2013

8 min

Designing emails for mobile devices

Your customers read your emails on their smartphones, sometimes on their desktop PCs — depending on the situation. For your message to have maximum impact with customers, email campaigns must

25 March 2013

6 min

Spoofing: Bad emails in a good name

How can you prevent someone else from sending harmful emails on your behalf? We'll explain how DMARC helps prevent spoof emails. Your customers rely on your good name and the good name of your brand. Without hesitation, they open your messages, click on download buttons or log in to linked websites with their login details.

13 March 2013

5 min

Waiting for rain: when is the best time to send emails?

I look out my office window and see the first drops falling. Does it have the potential for continuous rain? Yes, it has! Then quickly send the email campaign. The next day, I enjoy fantastic opening and clicking values. Thanks to the rain!

Hive — The Publicare blog

Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance

All Articles

The Publicare email study 2013 for Germany

In the store “Goodbye” - in the inbox “Hello”

Lead qualification without hurdles

You can never have enough good partners! Our new one is called Apteco.

Event communication with Campaign2Event from Publicare

How mobile do emails need to be? — As mobile as your readers!

Email marketing and sales: cat hunting dog

Designing emails for mobile devices

Spoofing: Bad emails in a good name

Waiting for rain: when is the best time to send emails?