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Hive — The Publicare blog

17 March 2026

15 min

B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer

Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.

22 January 2014

7 min

Deliverability: Technical configuration checklist

When choosing a new email marketing platform, many factors play a role. The technical configuration of the system is discussed rather in passing — because technical details are gladly placed in the hands of the responsible experts with confidence. However, certain technical aspects of the sending platform play a central role when it comes to the deliverability of your emails. And any email that can't be delivered is an email that can't generate any return.

21 January 2014

8 min

Deliverability update: This is how your emails are well received

The most perfect email campaign can't achieve its marketing goals if it isn't delivered reliably to recipients. Good deliverability is therefore not a side issue for experts -

04 November 2013

9 min

Do you know spam traps, honeypots and trash domains?

Sender reputation is the magic word when it comes to the deliverability of marketing emails. Anyone who enjoys a first-class reputation as a sender with providers such as GMX, WEB.DE, Gmail and Co., their newsletters and promotions will certainly end up in the recipients' inboxes. Companies with a less good sender reputation, on the other hand, must expect that their emails may not be delivered to the inbox but to the spam folder instead.

09 October 2013

9 min

Against scaredy-cat and lazy email marketing

Opt-in campaigns are the death knell for the email contact base: The growing address lists in email marketing are only semi-legal by the bank - and there is no turning back -

16 September 2013

7 min

The Publicare email study 2013 for Germany

To which email providers are marketing emails sent most frequently for end customers in Germany? How many trash addresses can be found on average in an email mailing list for end customers? And which federal state has the most patriotic email users? The 2013 Publicare email study brings it to light!

03 July 2013

8 min

In the store “Goodbye” - in the inbox “Hello”

Discussions with customers and interested parties determine the daily work of many employees — in retail stores and call centers, in field service and sales, at trade fairs and at many other customer contact points

01 July 2013

12 min

Lead qualification without hurdles

When users navigate the web in search of information today, they come across countless forms with a wide variety of purposes. They all have one thing in common: They represent communication hurdles that not everyone is prepared to take easily. When the bounce rates through forms are too high, companies like to think about the question: How can we optimize our forms so that the hurdle for users is as small as possible?

01 July 2013

2 min

You can never have enough good partners! Our new one is called Apteco.

At Publicare, we ask ourselves a crucial question every day: What do our customers need to make their online and email marketing successful in the long term? We are therefore relentlessly on

14 June 2013

3 min

Event communication with Campaign2Event from Publicare

Campaign2Event from Publicar? Events are not automatic. For them to be successful, professional event communication is required that attracts attention, creates interest and enthusiasm

28 May 2013

8 min

How mobile do emails need to be? — As mobile as your readers!

Email has been mobile for a long time. A recent analysis by Return Path shows: 60% of all people surveyed in Germany check their emails daily on mobile devices — and 76% read their emails on the desktop. That makes... more than 100%.

02 May 2013

6 min

Email marketing and sales: cat hunting dog

Sales should actually love email marketing, because it fulfills what sales have always required: The measurability of digital interactions makes it possible for sales to

02 April 2013

8 min

Designing emails for mobile devices

Your customers read your emails on their smartphones, sometimes on their desktop PCs — depending on the situation. For your message to have maximum impact with customers, email campaigns must

25 March 2013

6 min

Spoofing: Bad emails in a good name

How can you prevent someone else from sending harmful emails on your behalf? We'll explain how DMARC helps prevent spoof emails. Your customers rely on your good name and the good name of your brand. Without hesitation, they open your messages, click on download buttons or log in to linked websites with their login details.

13 March 2013

5 min

Waiting for rain: when is the best time to send emails?

I look out my office window and see the first drops falling. Does it have the potential for continuous rain? Yes, it has! Then quickly send the email campaign. The next day, I enjoy fantastic opening and clicking values. Thanks to the rain!

Hive — The Publicare blog

B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer

All Articles

Deliverability: Technical configuration checklist

Deliverability update: This is how your emails are well received

Do you know spam traps, honeypots and trash domains?

Against scaredy-cat and lazy email marketing

The Publicare email study 2013 for Germany

In the store “Goodbye” - in the inbox “Hello”

Lead qualification without hurdles

You can never have enough good partners! Our new one is called Apteco.

Event communication with Campaign2Event from Publicare

How mobile do emails need to be? — As mobile as your readers!

Email marketing and sales: cat hunting dog

Designing emails for mobile devices

Spoofing: Bad emails in a good name

Waiting for rain: when is the best time to send emails?