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Hive — The Publicare blog

17 November 2025

10 min

Study: Email marketing of the 1,000 top-selling German online shops 2025

Are online shops staying loyal to their marketing technology provider — or are they switching? Our latest e-commerce study shows how the market for email marketing has changed in 2025. Proven platforms are defending their shares, while agile newcomers are catching up with smart technology and attractive pricing. We also show where shops could make much more of their existing tools.

28 May 2013

8 min

How mobile do emails need to be? — As mobile as your readers!

Email has been mobile for a long time. A recent analysis by Return Path shows: 60% of all people surveyed in Germany check their emails daily on mobile devices — and 76% read their emails on the desktop. That makes... more than 100%.

02 May 2013

6 min

Email marketing and sales: cat hunting dog

Sales should actually love email marketing, because it fulfills what sales have always required: The measurability of digital interactions makes it possible for sales to

02 April 2013

8 min

Designing emails for mobile devices

Your customers read your emails on their smartphones, sometimes on their desktop PCs — depending on the situation. For your message to have maximum impact with customers, email campaigns must

25 March 2013

6 min

Spoofing: Bad emails in a good name

How can you prevent someone else from sending harmful emails on your behalf? We'll explain how DMARC helps prevent spoof emails. Your customers rely on your good name and the good name of your brand. Without hesitation, they open your messages, click on download buttons or log in to linked websites with their login details.

13 March 2013

5 min

Waiting for rain: when is the best time to send emails?

I look out my office window and see the first drops falling. Does it have the potential for continuous rain? Yes, it has! Then quickly send the email campaign. The next day, I enjoy fantastic opening and clicking values. Thanks to the rain!

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Salesforce Marketing Cloud Expert Knowledge

Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud