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Hive — The Publicare blog

04 September 2025

7 min

From “On no, my colors!” to clever solutions: Make brand colors barrier-free and darkmode-aware.

What has priority in email design — corporate design or accessibility? Many corporate colors do not meet WCAG contrast requirements. Find out what options email marketers have and what dark mode has to do with them!

02 April 2013

8 min

Designing emails for mobile devices

Your customers read your emails on their smartphones, sometimes on their desktop PCs — depending on the situation. For your message to have maximum impact with customers, email campaigns must

25 March 2013

6 min

Spoofing: Bad emails in a good name

How can you prevent someone else from sending harmful emails on your behalf? We'll explain how DMARC helps prevent spoof emails. Your customers rely on your good name and the good name of your brand. Without hesitation, they open your messages, click on download buttons or log in to linked websites with their login details.

13 March 2013

5 min

Waiting for rain: when is the best time to send emails?

I look out my office window and see the first drops falling. Does it have the potential for continuous rain? Yes, it has! Then quickly send the email campaign. The next day, I enjoy fantastic opening and clicking values. Thanks to the rain!

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Salesforce Marketing Cloud Expert Knowledge

Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud