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Hive — The Publicare blog

23 December 2025

7 min

What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel

The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.

01 July 2013

2 min

You can never have enough good partners! Our new one is called Apteco.

At Publicare, we ask ourselves a crucial question every day: What do our customers need to make their online and email marketing successful in the long term? We are therefore relentlessly on

14 June 2013

3 min

Event communication with Campaign2Event from Publicare

Campaign2Event from Publicar? Events are not automatic. For them to be successful, professional event communication is required that attracts attention, creates interest and enthusiasm

28 May 2013

8 min

How mobile do emails need to be? — As mobile as your readers!

Email has been mobile for a long time. A recent analysis by Return Path shows: 60% of all people surveyed in Germany check their emails daily on mobile devices — and 76% read their emails on the desktop. That makes... more than 100%.

02 May 2013

6 min

Email marketing and sales: cat hunting dog

Sales should actually love email marketing, because it fulfills what sales have always required: The measurability of digital interactions makes it possible for sales to

02 April 2013

8 min

Designing emails for mobile devices

Your customers read your emails on their smartphones, sometimes on their desktop PCs — depending on the situation. For your message to have maximum impact with customers, email campaigns must

25 March 2013

6 min

Spoofing: Bad emails in a good name

How can you prevent someone else from sending harmful emails on your behalf? We'll explain how DMARC helps prevent spoof emails. Your customers rely on your good name and the good name of your brand. Without hesitation, they open your messages, click on download buttons or log in to linked websites with their login details.

13 March 2013

5 min

Waiting for rain: when is the best time to send emails?

I look out my office window and see the first drops falling. Does it have the potential for continuous rain? Yes, it has! Then quickly send the email campaign. The next day, I enjoy fantastic opening and clicking values. Thanks to the rain!