You can never have enough good partners! Our new one is called Apteco.
At Publicare, we ask ourselves a crucial question every day: What do our customers need to make their online and email marketing successful in the long term? We are therefore constantly looking for innovative and reliable solutions for the challenges of today — and tomorrow. We are therefore particularly pleased to take this opportunity to announce our partnership with Apteco to be able to announce. Because with Apteco FastStats We have found a high-end solution that is as functional as it is robust for the integrated analysis of comprehensive “behavioral data” databases, including any profile information and transaction data.
Apteco FastStats enables fast, reliable, flexible and multi-dimensional analysis of large amounts of marketing data — in real time. We have FastStats in our brand-new, in-house lead funnel optimization solution Elf:platform, which uses an interface to process granular email sending, response and behavior data from SAP Emarsys has.
Big data? — Deep Insight!
For our customers, this means an end to lead nurturing, which is limited exclusively to “hard” response signals — such as filling out a form or personally registering for an event. No more needs analyses based exclusively on profile characteristics such as the place of residence or the professional position of a marketing contact. Instead, the whole plethora of soft interest indicators such as clicks, time spent on websites, forwarding emails, shares on social platforms can be usefully included in the lead qualification process. Needs analyses can be prepared on the basis of actual interaction and transaction behavior.
Big data? No problem Because with the flexible, multi-dimensional grouping and aggregation options offered by ELF:platform, you can easily and precisely retrieve exactly the information required for tailor-made marketing strategies from the entire wealth of data sets.
In this way, we can provide our customers with even more well-founded insights into the preferences and behavior of their customers and potential prospects with every email campaign — tailored and individually tailored to the respective marketing and sales goals:
- Market analysis support: Find out which topics your target group is really interested in.
- Effective cross-selling and up-selling: Search specifically for response patterns from which demand probabilities, affinity scores, and cross-selling and up-selling potential can be derived.
- Segment-specific, cross-media campaign planning: Email, flyer, text message or phone call? Find out more about your contacts' interests and media habits — and provide prospects with the right content and offers at the right time, via the right channel.
- Sales input: Qualify high-quality leads to close even more deals.
These are all reasons why we are looking forward to a long and fruitful partnership with Apteco — especially for our customers!
