Salesforce Marketing Cloud - Single Send Push Journeys

19 June 2020

5 min

The single send journey functionality was further expanded with the May 2020 release.

In Journey Builder, it is now also possible to send individual push messages to a previously defined target group — in three easy steps:

1. Select audience
2. Select or create a push
3. Set up shipping plan

After sending, you can then view the number of messages sent and the opens in the Recent Single Send Dashboard of Journey Builder.

Also new with the May release is the ability to create push audiences in Contact Builder as well. You don't have to go into the extra Mobile Studio switch.

‍

Share this article now

Table of contents

text

Related services

CRM Journey Management

Multichannel Marketing Full Service

Digital Marketing Consulting

technologies

Salesforce

Salesforce Marketing Cloud

blog

Even more about Salesforce Marketing Cloud

03 June 2026

8 min

Salesforce Marketing Cloud Next: What you need to know about template creation

Salesforce Marketing Cloud Next, the new marketing automation solution built on the Salesforce Core platform, has been available since summer 2025. It features a completely revamped email editor. Those who have worked with the Marketing Cloud Engagement Content Builder will recognize many familiar elements, such as drag-and-drop functionality, flexible blocks, and familiar logic. However, much has changed beneath the surface. Without strategic planning, those who start creating templates will quickly encounter obstacles that are difficult to correct later on. Is investing in a custom-built Next template worthwhile, and what should you pay particular attention to?

29 May 2026

5 min

Streamlining Salesforce Marketing Cloud: Delete Data Extensions and Efficiently Update Content

One of the biggest administrative challenges in Salesforce Marketing Cloud ) is the management of ever-growing inventories of data and assets. If complex data structures, automations and content assets (such as scripts, templates and images) are not regularly cleaned up, performance losses and operational inefficiencies are inevitable. This article highlights the limitations of the native delete function and data retention policy feature, presenting a complementary best-practice solution for housekeeping in 'Salesforce Marketing Cloud Engagement'

14 April 2026

5 min

Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery

Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.

23 December 2025

7 min

What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel

The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.

07 March 2025

9 min

Salesforce Marketing Cloud - Why Einstein Engagement Scoring alone isn't enough

Learn everything about the benefits and limits of Einstein Engagement Scoring and when customized scoring models are beneficial.

16 December 2024

6 min

Salesforce Marketing Cloud Release Highlights Winter '25

Salesforce has announced its Marketing Cloud release for winter 2025, which brings a number of interesting new features. We provide an overview of the most important highlights.

04 August 2024

7 min

Salesforce Marketing Cloud - SQL Features & Tips Part 2

Part 2: Using SQL in Salesforce Marketing Cloud offers powerful options for data processing and analysis, but also brings with it some Marketing Cloud specific features that users should know.

26 July 2024

5 min

Salesforce Marketing Cloud - SQL Features & Tips Part 1

Part 1: Using SQL in Salesforce Marketing Cloud offers powerful options for data processing and analysis, but also brings with it some Marketing Cloud-specific features that users should be aware of.

04 June 2024

9 min

Salesforce Marketing Cloud Content Builder Templates

Investing in custom templates for Salesforce Marketing Cloud Content Builder is worthwhile. The result is easy-to-use, CI-compliant, consistent emails that are displayed correctly in all common email clients and save time and money in the long term.