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Was there anything else? Turn cart abandonments into successful sales

The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?

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e-mail-marketing, studie
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Just a glimpse in the dark

Dark mode destroys engagement. Are emails read at different intensities in night and daylight modes? In our blog post “How widespread is dark mode?” having

e-mail-marketing
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How widespread is dark mode?

(Not) afraid of the dark! Darkmode: Up to 25% of your readers view emails with inverted colors. A dark threat is sending email marketing specialists into

e-mail-marketing, kontaktgewinnung
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Higher relevance (and more effort) with Preference Centers

If you only send each recipient emails that really interest them, you should achieve significantly better results and happier customers — that's the concept behind preference centers. The benefits of more targeted communication are obvious: Higher relevance and acceptance by recipients, less inactivity and fewer cancellations, better KPIs for marketing, better deliverability

salesforce-marketing-cloud-account-engagement

What's new in the Summer '21 release

Salesforce has released a preview of the upcoming Summer '21 release. For us, this is once again an opportunity to take a close look at the announcements and make an initial assessment of them. As usual, we present the five most important new features in our opinion below.

e-mail-marketing, studie
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When is the ideal email send time and what does Corona have to do with it?

The perfect time to send emails: Anyone who sends emails at exactly the right time attracts maximum interest and is rewarded with higher click rates. Modern marketing automation tools calculate the ideal time for each customer using delivery time optimization — and the Corona pandemic has caused massive changes in patterns here.

salesforce-marketing-cloud

Salesforce Marketing Cloud Release Highlights April 2021

The Salesforce Marketing Cloud April release is live! In today's post, we present our highlights.

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Salesforce Marketing Cloud Journey History

In our Feature Friday series on Journey Builder, we focus on a feature that makes it possible to track the flow of contacts across all activities in a journey — the journey history.

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Salesforce Marketing Cloud Journey Templates

Are journey templates a useful tool — or just a nice gimmick?

e-mail-marketing
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Take control of your email design

Email templates and dark mode: What do I have to do so that my emails look good even in dark mode? The first and easiest step, with

salesforce-marketing-cloud

Salesforce Marketing Cloud Templates and Dark Mode

In this article, we explain what dark mode is and how Salesforce Marketing Cloud templates can be optimized for it.

salesforce-marketing-cloud

Salesforce Marketing Cloud - Reply Mail Management

Am heutigen Feature Friday wenden wir uns einer der Grundfunktionalitäten der Salesforce Marketing Cloud zu: dem Reply Mail Management (RMM).

multichannel-marketingautomation
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Which email campaign types should you rely on?

Lifecycle email automations: Which measures pay off? Experienced marketers report on what is actually worthwhile in email marketing and what they can do without. Shopping cart abandonment emails should

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Salesforce Marketing Cloud - WhatsApp Messages

Since February 2021, SFMC has had a WhatsApp messaging feature. We present it and explain why our joy about it is quite clouded.

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Salesforce Marketing Cloud - What's New in Marketing Cloud Einstein January 2021

In this article, our Salesforce Marketing Cloud experts present the most important new features in Marketing Cloud Einstein.

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Amp for Email vs. Interactive Email Form Block in Salesforce Marketing Cloud

In this article, we present the two technologies for building interactive emails and show what needs to be considered when using them.

studie
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10 practical tips for online conferences

How to successfully hold larger virtual events: tips for B2B online conferences. Since the start of the corona pandemic, web meetings and webinars have become routine. Were initially

salesforce-marketing-cloud-account-engagement

Salesforce Pardot Spring '21 Release

Publicares Salesforce Pardot Consultants present the most interesting new features in the Pardot Spring '21 release.

salesforce-marketing-cloud

Datorama Reports for Salesforce Marketing Cloud

Read our article to find out why we think the Datorama Reports are one of the most exciting new features of the January 2021 release.

salesforce-marketing-cloud

Salesforce Marketing Cloud Release Highlights January 2021

Find out which features will be rolled out in Salesforce Marketing Cloud in the January 2021 release and what marketers have been looking forward to for a long time.

salesforce-marketing-cloud-account-engagement

Marketingautomation mit Pardot Lightning App

Learn from Publicares Pardot experts how they can take your marketing automation to the next level with the Pardot Lightning app.

salesforce-marketing-cloud

Salesforce Marketing Cloud - Highlights 2020

Find out which new marketing cloud features our Salesforce marketing cloud consultants found the best and most useful in 2020.

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Salesforce Marketing Cloud - Journey Builder Wait Steps

Learn from our Salesforce Marketing Cloud Consultants how to use Wait Activities in Journey Builder and how waiting times can be individualized for each journey contact

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Salesforce Marketing Cloud - Discover Reports

Are you using Discover Reports in Salesforce Marketing Cloud Analytics Builder? Learn from our consultants how these reports help you focus on the most relevant metrics.

salesforce-marketing-cloud

Salesforce Marketing Cloud - SAP & Content Sharing

Our consultants explain what you need to pay attention to when sharing content between Salesforce Marketing Cloud Business Units with different sender authentication packages.

b2b-website-besuchererkennung
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B2B website visitor tracking: What can Leadinfo and Albacross do?

Even in normal times, tracking and identifying company visitors on B2B websites is an enormous asset for sales, customer service and the management level — even more so now in the absence of face-to-face events. Publicare is therefore monitoring the market and innovations in this area.

salesforce-marketing-cloud

Salesforce Marketing Cloud - Increased HTTPS Requirements

Our consultants explain what you need to pay attention to when working with non-SSL-certified content in Marketing Cloud and why there is an urgent need for action.

salesforce-marketing-cloud

Salesforce Marketing Cloud - Einstein Send Time Optimization

Our consultants explain how Einstein Send Time Optimization (STO) determines the optimal time to send an email or push notification for each individual contact.

e-mail-marketing
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Holiday shopping with clean lists

Going into the Christmas business with clean lists? Deliverability issues in the middle of Christmas shopping? A nightmare for many companies! That's why Publicare offers its email list cleaning service to

salesforce-marketing-cloud

Salesforce Marketing Cloud - Einstein Data Quality Score

Our Salesforce Marketing Cloud experts: In this article, we present the Data Quality Score, which is displayed on the Einstein Send Time Optimization dashboard.

salesforce-marketing-cloud

Salesforce Marketing Cloud - Einstein Engagement Frequency Split

In this post, our Salesforce Marketing Cloud experts present the Einstein Engagement Frequency Split.