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2025-12-23
7 min

What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel

The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.

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salesforce-marketing-cloud
2021-07-09
4 min

Salesforce Marketing Cloud - Moving to tenant-specific endpoints

Publicares Marketing Cloud Consultants explain what tenant-specific endpoints are and what SFMC users must do now.

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salesforce-marketing-cloud-account-engagement
2021-07-08
10 min

Five best practices for Salesforce Pardot forms

When it comes to creating forms in Salesforce Pardot, there are some useful out-of-the-box features that are often overlooked by users. In this blog post, we present five important features that can definitely have a positive effect on the submission rate of your forms. We would be happy to share more tips on how to improve the conversion rate of your lead forms in Salesforce Pardot in a personal consultation!

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salesforce-marketing-cloud
2021-06-25
5 min

Salesforce Marketing Cloud June 2021 Release

Publicares Marketing Cloud Consultants present the key features of the Salesforce Marketing Cloud June 2021 release.

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e-mail-marketing, studie
2021-06-22
15 min
All Categories

The most popular email marketing tools of the top 1,000 US online stores

Market shares of email service providers in the top 1000 US online shops: High dynamism in a fragmented market. Read the email marketing analysis results of the top 1000 e-commerce companies in Germany 2021

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b2b-website-besuchererkennung
2021-06-06
5 min
All Categories

Lead qualification is a marathon — not a sprint

B2B website visitor recognition offers major benefits far beyond traditional sales work. From the digital performance measurement of classic “offline” marketing measures to the optimization of customer and partner relationships, there are a variety of possible applications. But how promising is it to win over B2B website visitors as customers if they do not identify themselves via a contact form and there has been no contact with their companies so far?

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salesforce-marketing-cloud
2021-06-04
4 min

Salesforce Marketing Cloud - Journey Builder Salesforce Activities

On today's Feature Friday, we're presenting a series of Journey Builder activities that marketers should definitely know: Sales and Service Cloud Activities.

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e-mail-marketing, studie
2021-05-10
min
All Categories

Just a glimpse in the dark

Dark mode destroys engagement. Are emails read at different intensities in night and daylight modes? In our blog post “How widespread is dark mode?” having

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e-mail-marketing
2021-04-30
7 min
All Categories

How widespread is dark mode?

(Not) afraid of the dark! Darkmode: Up to 25% of your readers view emails with inverted colors. A dark threat is sending email marketing specialists into

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e-mail-marketing, kontaktgewinnung
2021-04-25
10 min
All Categories

Higher relevance (and more effort) with Preference Centers

If you only send each recipient emails that really interest them, you should achieve significantly better results and happier customers — that's the concept behind preference centers. The benefits of more targeted communication are obvious: Higher relevance and acceptance by recipients, less inactivity and fewer cancellations, better KPIs for marketing, better deliverability

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salesforce-marketing-cloud-account-engagement
2021-04-24
6 min

What's new in the Summer '21 release

Salesforce has released a preview of the upcoming Summer '21 release. For us, this is once again an opportunity to take a close look at the announcements and make an initial assessment of them. As usual, we present the five most important new features in our opinion below.

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e-mail-marketing, studie
2021-04-24
6 min
All Categories

When is the ideal email send time and what does Corona have to do with it?

The perfect time to send emails: Anyone who sends emails at exactly the right time attracts maximum interest and is rewarded with higher click rates. Modern marketing automation tools calculate the ideal time for each customer using delivery time optimization — and the Corona pandemic has caused massive changes in patterns here.

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salesforce-marketing-cloud
2021-04-23
4 min

Salesforce Marketing Cloud Release Highlights April 2021

The Salesforce Marketing Cloud April release is live! In today's post, we present our highlights.

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salesforce-marketing-cloud
2021-04-16
5 min

Salesforce Marketing Cloud Journey History

In our Feature Friday series on Journey Builder, we focus on a feature that makes it possible to track the flow of contacts across all activities in a journey — the journey history.

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salesforce-marketing-cloud
2021-04-09
6 min

Salesforce Marketing Cloud Journey Templates

Are journey templates a useful tool — or just a nice gimmick?

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e-mail-marketing
2021-04-07
5 min
All Categories

Take control of your email design

Email templates and dark mode: What do I have to do so that my emails look good even in dark mode? The first and easiest step, with

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salesforce-marketing-cloud
2021-03-05
4 min

Salesforce Marketing Cloud Templates and Dark Mode

In this article, we explain what dark mode is and how Salesforce Marketing Cloud templates can be optimized for it.

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salesforce-marketing-cloud
2021-02-26
5 min

Salesforce Marketing Cloud - Reply Mail Management

Am heutigen Feature Friday wenden wir uns einer der Grundfunktionalitäten der Salesforce Marketing Cloud zu: dem Reply Mail Management (RMM).

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multichannel-marketingautomation
2021-02-23
12 min
All Categories

Which email campaign types should you rely on?

Lifecycle email automations: Which measures pay off? Experienced marketers report on what is actually worthwhile in email marketing and what they can do without. Shopping cart abandonment emails should

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salesforce-marketing-cloud
2021-02-19
5 min

Salesforce Marketing Cloud - WhatsApp Messages

Since February 2021, SFMC has had a WhatsApp messaging feature. We present it and explain why our joy about it is quite clouded.

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salesforce-marketing-cloud
2021-02-12
6 min

Salesforce Marketing Cloud - What's New in Marketing Cloud Einstein January 2021

In this article, our Salesforce Marketing Cloud experts present the most important new features in Marketing Cloud Einstein.

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salesforce-marketing-cloud
2021-02-05
7 min

Amp for Email vs. Interactive Email Form Block in Salesforce Marketing Cloud

In this article, we present the two technologies for building interactive emails and show what needs to be considered when using them.

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studie
2021-02-01
9 min
All Categories

10 practical tips for online conferences

How to successfully hold larger virtual events: tips for B2B online conferences. Since the start of the corona pandemic, web meetings and webinars have become routine. Were initially

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salesforce-marketing-cloud-account-engagement
2021-02-01
5 min

Salesforce Pardot Spring '21 Release

Publicares Salesforce Pardot Consultants present the most interesting new features in the Pardot Spring '21 release.

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salesforce-marketing-cloud
2021-01-29
5 min

Datorama Reports for Salesforce Marketing Cloud

Read our article to find out why we think the Datorama Reports are one of the most exciting new features of the January 2021 release.

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salesforce-marketing-cloud
2021-01-22
5 min

Salesforce Marketing Cloud Release Highlights January 2021

Find out which features will be rolled out in Salesforce Marketing Cloud in the January 2021 release and what marketers have been looking forward to for a long time.

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salesforce-marketing-cloud-account-engagement
2021-01-05
7 min

Marketingautomation mit Pardot Lightning App

Learn from Publicares Pardot experts how they can take your marketing automation to the next level with the Pardot Lightning app.

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salesforce-marketing-cloud
2020-12-18
4 min

Salesforce Marketing Cloud - Highlights 2020

Find out which new marketing cloud features our Salesforce marketing cloud consultants found the best and most useful in 2020.

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salesforce-marketing-cloud
2020-12-11
6 min

Salesforce Marketing Cloud - Journey Builder Wait Steps

Learn from our Salesforce Marketing Cloud Consultants how to use Wait Activities in Journey Builder and how waiting times can be individualized for each journey contact

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salesforce-marketing-cloud
2020-12-04
4 min

Salesforce Marketing Cloud - Discover Reports

Are you using Discover Reports in Salesforce Marketing Cloud Analytics Builder? Learn from our consultants how these reports help you focus on the most relevant metrics.

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salesforce-marketing-cloud
2020-11-27
5 min

Salesforce Marketing Cloud - SAP & Content Sharing

Our consultants explain what you need to pay attention to when sharing content between Salesforce Marketing Cloud Business Units with different sender authentication packages.

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Salesforce Marketing Cloud
Multichannel Marketing Automation
Salesforce Marketing Cloud Account Engagement
Deliverability
Lead Generation
Study
Email Marketing
B2B Website Visitor Tracking