02 March 2023

7 min

Integrate hyper-personalized direct mailings into cross-channel customer lifecycle journeys

What has long been taken for granted in email marketing was considered too complex and time-consuming in print mailings: highly personalized messages, tailored to the individual customer's customer lifecycle. As a result, physical mailings led a parallel existence to digital marketing in many companies and were largely excluded from individualization and automation.

27 January 2023

10 min

Hey June, make it better!

There are plenty of drag-and-drop email builders out there. JUNE from the Hamburg-based software company of the same name wants to overcome the limitations of established email editors and thus stand out from the crowd: The editor should not only enable email marketing managers to easily design newsletters, but also offer real added value.

10 January 2023

5 min

Salesforce Spring '23 Release - Pardot Updates

The Spring'23 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

13 December 2022

22 min

B2B visitor tracking with Leadfeeder and LeadRebel put to the test

B2B website visitor recognition: What can Leadfeeder and LeadRebel do? Does identifying anonymous company visitors help companies systematically exploit the potential of their B2B website with regard to new leads?

12 December 2022

9 min

Website visitor tracking for sales: the ten most important requirements for CRM integration

According to a Lattice Engine study, 42% of salespeople feel they don't have enough information before starting a phone call with a lead. This gap is relatively easy to fill, at least for one target group: Visitors to your own B2B website, because they provide a lot of valuable information based on their reading behavior, time and duration of the visit — provided you have visitor recognition software. Of course, there is a second condition: The lead identification data must also reach sales, ideally in the customer relationship management system.

14 October 2022

5 min

Salesforce Marketing Cloud Release Highlights Winter '23

Salesforce has announced its Marketing Cloud release for winter 2023, which brings a number of interesting new features. We provide an overview of the most important highlights.

12 October 2022

14 min

Study on email marketing of the 1,000 top-selling German online shops 2022

ESP market shares 2022 and 5-year trend. Here you can find the latest email marketing analysis results from the top 1000 e-commerce companies. Findings: Email continues to be an important and valuable channel: In 2022, 94.4% of online shops and marketplaces will continue to offer their customers a newsletter subscription and almost all shops use professional email service providers (ESP) or API-based sending services — but using a variety of solutions in a fragmented market.

12 October 2022

6 min

More newsletter subscribers: This is how the top 1,000 online shops do it

Email marketing is an evergreen, as we've just seen again in our Evaluation of the email marketing of Germany's 1,000 largest online shops have seen. Hardly any other medium scales as wonderfully as email, so it is to be expected that providers will invest a lot of effort to attract new subscribers. We've looked at how they do that on their websites.

12 October 2022

8 min

Save now, discover and don't miss a thing!

As part of our major analysis of email marketing in e-commerce 2022, we examined which terms have been used most frequently in the newsletters of German B2C online shops in the last twelve months. To do this, we analyzed 72,000 emails, defined word fields and summarized similar terms, for example everything related to the topic of “saving” or “exclusivity.”

26 September 2022

7 min

Salesforce Winter '23 Release - Pardot Updates

The Winter'23 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

13 September 2022

10 min

German email boxes - a tornado in slow motion?

Isn't it nice when something doesn't change in the big, wide online world? In any case, that seems to be the case when it comes to email addresses: Every two to three years, we at Publicare evaluate several million addresses that were used by German consumers for online shopping — and every year, the same (e-mail) mailbox providers top the list in more or less the same order (here you can find the 2019 email study).

12 September 2022

4 min

Next Level Inbox: How do I get my company logo displayed in the inbox?

How can companies show that newsletters really come from them? It is true that there are technical authentication procedures in email marketing that ensure that the sender is also who he claims to be. These are checked by the Internet service provider (more about this here). But it is still very difficult for individual email recipients to recognize right away whether the email in their inbox really comes from their bank or their favorite mail order company, or whether it is a well-done phishing email.

08 June 2022

22 min

Top or flop? We are testing seven email builders and newsletter kits

Top or flop? We're testing seven drag-and-drop email creation solutions. Web-based drag & drop solutions should make it easy for marketers to create individually designed emails

10 May 2022

5 min

Salesforce Summer '22 Release - Pardot Updates

The Summer '22 release is imminent! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

11 February 2022

5 min

Salesforce Marketing Cloud — Marketing Cloud February 2022 Release

On February 19, the Salesforce Marketing Cloud spring 2022 release goes live. We have summarized our release highlights in a concise manner in our article.

18 January 2022

5 min

Salesforce Spring'22 release — the most interesting Pardot updates

The Spring '22 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

03 November 2021

7 min

Search: email opt-in. Offer: added value.

Since the General Data Protection Regulation (GDPR) came into force, advertisers are increasingly looking for effective ways to quickly and sustainably increase their — sometimes shrinking — email contact base on an organic basis. In particular, the focus is on measures that incentivize the willingness to submit an email advertising opt-in through an additional incentive — such as an opportunity to win or a specific value proposition such as a white paper. We explain under which conditions such a linking of advertising consent to the receipt of a discount or service is legally permitted.

12 October 2021

14 min

The email marketing of Germany's 1,000 top-selling online shops 2021

87 percent of the thousand top-selling online shops in Germany are actively engaged in email marketing. We have now examined for the fourth time which tools shops use for this purpose as part of the “E-Commerce Market Germany 2021” study by EHI Retail Institute and Statista. To do this, we have once again subscribed to newsletters from all providers, provided that no purchase was required to register.

09 October 2021

9 min

Stay clean

Just like any work tool, lists wear out: Contacts become outdated, incorrect addresses smuggle in, users log in with disposable email accounts. That is normal. However, this becomes a real problem when the email service provider issues a warning due to high complaint and bounce rates or even the sending domain is blacklisted with the message that spam traps have been sent to you.

01 October 2021

6 min

WhatsApp is back! At least a bit...

We email marketers often justify the importance of our channel with the wisdom: “Everyone who buys online also has an email address.” That may still be true in 2021, although there are now certainly online shops that no longer send transactional emails and instead rely on push messages or confirmations via a messenger service.

24 September 2021

5 min

Salesforce Marketing Cloud - Datorama Reports vs. Datorama Reports Advanced

Is a paid upgrade to Datorama Reports Advanced worth it? An overview of the most important functionalities.

17 September 2021

12 min

The six most important Pardot updates in the Salesforce Winter 22 release

Which updates are particularly relevant for Pardot users? Drag & drop landing page editor, Lightning Email Builder templates for Engagement Studio, custom components for the email content builder, and more

20 August 2021

6 min

Salesforce Marketing Cloud Deployments with Package Manager and Deployment Manager

Wie helfen Package Manager und Deployment Manager beim Rollout standardisierter Prozesse in Marketing Cloud?

13 July 2021

min

Dependent fields for checkboxes and radio buttons in Salesforce Pardot forms

Dependent fields, or even dependent fields, are important for any successful form strategy (for more information, see our blog post about Pardot Form Best Practices). However, this functionality in Pardot is currently only available for the “Text” or “Dropdown” field types. But what if you want to use a dependent field with a checkbox or radio button?

09 July 2021

4 min

Salesforce Marketing Cloud - Moving to tenant-specific endpoints

Publicares Marketing Cloud Consultants explain what tenant-specific endpoints are and what SFMC users must do now.

08 July 2021

10 min

Five best practices for Salesforce Pardot forms

When it comes to creating forms in Salesforce Pardot, there are some useful out-of-the-box features that are often overlooked by users. In this blog post, we present five important features that can definitely have a positive effect on the submission rate of your forms. We would be happy to share more tips on how to improve the conversion rate of your lead forms in Salesforce Pardot in a personal consultation!

25 June 2021

5 min

Salesforce Marketing Cloud June 2021 Release

Publicares Marketing Cloud Consultants present the key features of the Salesforce Marketing Cloud June 2021 release.

22 June 2021

15 min

The most popular email marketing tools of the top 1,000 US online stores

Market shares of email service providers in the top 1000 US online shops: High dynamism in a fragmented market. Read the email marketing analysis results of the top 1000 e-commerce companies in Germany 2021

06 June 2021

5 min

Lead qualification is a marathon — not a sprint

B2B website visitor recognition offers major benefits far beyond traditional sales work. From the digital performance measurement of classic “offline” marketing measures to the optimization of customer and partner relationships, there are a variety of possible applications. But how promising is it to win over B2B website visitors as customers if they do not identify themselves via a contact form and there has been no contact with their companies so far?

04 June 2021

4 min

Salesforce Marketing Cloud - Journey Builder Salesforce Activities

On today's Feature Friday, we're presenting a series of Journey Builder activities that marketers should definitely know: Sales and Service Cloud Activities.

Hive — The Publicare blog

Was there anything else? Turn cart abandonments into successful sales

All Articles

Integrate hyper-personalized direct mailings into cross-channel customer lifecycle journeys

Hey June, make it better!

Salesforce Spring '23 Release - Pardot Updates

B2B visitor tracking with Leadfeeder and LeadRebel put to the test

Website visitor tracking for sales: the ten most important requirements for CRM integration

Salesforce Marketing Cloud Release Highlights Winter '23

Study on email marketing of the 1,000 top-selling German online shops 2022

More newsletter subscribers: This is how the top 1,000 online shops do it

Save now, discover and don't miss a thing!

Salesforce Winter '23 Release - Pardot Updates

German email boxes - a tornado in slow motion?

Next Level Inbox: How do I get my company logo displayed in the inbox?

Top or flop? We are testing seven email builders and newsletter kits

Salesforce Summer '22 Release - Pardot Updates

Salesforce Marketing Cloud — Marketing Cloud February 2022 Release

Salesforce Spring'22 release — the most interesting Pardot updates

Search: email opt-in. Offer: added value.

The email marketing of Germany's 1,000 top-selling online shops 2021

Stay clean

WhatsApp is back! At least a bit...

Salesforce Marketing Cloud - Datorama Reports vs. Datorama Reports Advanced

The six most important Pardot updates in the Salesforce Winter 22 release

Salesforce Marketing Cloud Deployments with Package Manager and Deployment Manager

Dependent fields for checkboxes and radio buttons in Salesforce Pardot forms

Salesforce Marketing Cloud - Moving to tenant-specific endpoints

Five best practices for Salesforce Pardot forms

Salesforce Marketing Cloud June 2021 Release

The most popular email marketing tools of the top 1,000 US online stores

Lead qualification is a marathon — not a sprint

Salesforce Marketing Cloud - Journey Builder Salesforce Activities