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2025-03-07
9 min

Salesforce Marketing Cloud - Why Einstein Engagement Scoring alone isn't enough

Learn everything about the benefits and limits of Einstein Engagement Scoring and when customized scoring models are beneficial.

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Salesforce Marketing Cloud Articles

salesforce-marketing-cloud
2026-04-14
5 min

Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery

Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.

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salesforce-marketing-cloud
2025-12-23
7 min

What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel

The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.

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salesforce-marketing-cloud
2025-03-07
9 min

Salesforce Marketing Cloud - Why Einstein Engagement Scoring alone isn't enough

Learn everything about the benefits and limits of Einstein Engagement Scoring and when customized scoring models are beneficial.

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salesforce-marketing-cloud
2024-12-16
6 min

Salesforce Marketing Cloud Release Highlights Winter '25

Salesforce has announced its Marketing Cloud release for winter 2025, which brings a number of interesting new features. We provide an overview of the most important highlights.

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salesforce-marketing-cloud
2024-08-04
7 min

Salesforce Marketing Cloud - SQL Features & Tips Part 2

Part 2: Using SQL in Salesforce Marketing Cloud offers powerful options for data processing and analysis, but also brings with it some Marketing Cloud specific features that users should know.

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salesforce-marketing-cloud
2024-07-26
5 min

Salesforce Marketing Cloud - SQL Features & Tips Part 1

Part 1: Using SQL in Salesforce Marketing Cloud offers powerful options for data processing and analysis, but also brings with it some Marketing Cloud-specific features that users should be aware of.

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salesforce-marketing-cloud
2024-06-04
9 min

Salesforce Marketing Cloud Content Builder Templates

Investing in custom templates for Salesforce Marketing Cloud Content Builder is worthwhile. The result is easy-to-use, CI-compliant, consistent emails that are displayed correctly in all common email clients and save time and money in the long term.

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salesforce-marketing-cloud
2024-04-05
5 min

Salesforce Marketing Cloud Feature Friday: SFMC Companion

Our Salesforce Marketing Cloud experts present a useful add-on for everyday work in Marketing Cloud, which provides greater clarity and greater efficiency.

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salesforce-marketing-cloud
2022-10-14
5 min

Salesforce Marketing Cloud Release Highlights Winter '23

Salesforce has announced its Marketing Cloud release for winter 2023, which brings a number of interesting new features. We provide an overview of the most important highlights.

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salesforce-marketing-cloud
2022-02-11
5 min

Salesforce Marketing Cloud — Marketing Cloud February 2022 Release

On February 19, the Salesforce Marketing Cloud spring 2022 release goes live. We have summarized our release highlights in a concise manner in our article.

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salesforce-marketing-cloud
2021-09-24
5 min

Salesforce Marketing Cloud - Datorama Reports vs. Datorama Reports Advanced

Is a paid upgrade to Datorama Reports Advanced worth it? An overview of the most important functionalities.

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salesforce-marketing-cloud
2021-08-20
6 min

Salesforce Marketing Cloud Deployments with Package Manager and Deployment Manager

Wie helfen Package Manager und Deployment Manager beim Rollout standardisierter Prozesse in Marketing Cloud?

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salesforce-marketing-cloud
2021-07-09
4 min

Salesforce Marketing Cloud - Moving to tenant-specific endpoints

Publicares Marketing Cloud Consultants explain what tenant-specific endpoints are and what SFMC users must do now.

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salesforce-marketing-cloud
2021-06-25
5 min

Salesforce Marketing Cloud June 2021 Release

Publicares Marketing Cloud Consultants present the key features of the Salesforce Marketing Cloud June 2021 release.

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salesforce-marketing-cloud
2021-06-04
4 min

Salesforce Marketing Cloud - Journey Builder Salesforce Activities

On today's Feature Friday, we're presenting a series of Journey Builder activities that marketers should definitely know: Sales and Service Cloud Activities.

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salesforce-marketing-cloud
2021-04-23
4 min

Salesforce Marketing Cloud Release Highlights April 2021

The Salesforce Marketing Cloud April release is live! In today's post, we present our highlights.

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salesforce-marketing-cloud
2021-04-16
5 min

Salesforce Marketing Cloud Journey History

In our Feature Friday series on Journey Builder, we focus on a feature that makes it possible to track the flow of contacts across all activities in a journey — the journey history.

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salesforce-marketing-cloud
2021-04-09
6 min

Salesforce Marketing Cloud Journey Templates

Are journey templates a useful tool — or just a nice gimmick?

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salesforce-marketing-cloud
2021-03-05
4 min

Salesforce Marketing Cloud Templates and Dark Mode

In this article, we explain what dark mode is and how Salesforce Marketing Cloud templates can be optimized for it.

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salesforce-marketing-cloud
2021-02-26
5 min

Salesforce Marketing Cloud - Reply Mail Management

Am heutigen Feature Friday wenden wir uns einer der Grundfunktionalitäten der Salesforce Marketing Cloud zu: dem Reply Mail Management (RMM).

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salesforce-marketing-cloud
2021-02-19
5 min

Salesforce Marketing Cloud - WhatsApp Messages

Since February 2021, SFMC has had a WhatsApp messaging feature. We present it and explain why our joy about it is quite clouded.

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salesforce-marketing-cloud
2021-02-12
6 min

Salesforce Marketing Cloud - What's New in Marketing Cloud Einstein January 2021

In this article, our Salesforce Marketing Cloud experts present the most important new features in Marketing Cloud Einstein.

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salesforce-marketing-cloud
2021-02-05
7 min

Amp for Email vs. Interactive Email Form Block in Salesforce Marketing Cloud

In this article, we present the two technologies for building interactive emails and show what needs to be considered when using them.

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salesforce-marketing-cloud
2021-01-29
5 min

Datorama Reports for Salesforce Marketing Cloud

Read our article to find out why we think the Datorama Reports are one of the most exciting new features of the January 2021 release.

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salesforce-marketing-cloud
2021-01-22
5 min

Salesforce Marketing Cloud Release Highlights January 2021

Find out which features will be rolled out in Salesforce Marketing Cloud in the January 2021 release and what marketers have been looking forward to for a long time.

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salesforce-marketing-cloud
2020-12-18
4 min

Salesforce Marketing Cloud - Highlights 2020

Find out which new marketing cloud features our Salesforce marketing cloud consultants found the best and most useful in 2020.

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salesforce-marketing-cloud
2020-12-11
6 min

Salesforce Marketing Cloud - Journey Builder Wait Steps

Learn from our Salesforce Marketing Cloud Consultants how to use Wait Activities in Journey Builder and how waiting times can be individualized for each journey contact

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salesforce-marketing-cloud
2020-12-04
4 min

Salesforce Marketing Cloud - Discover Reports

Are you using Discover Reports in Salesforce Marketing Cloud Analytics Builder? Learn from our consultants how these reports help you focus on the most relevant metrics.

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salesforce-marketing-cloud
2020-11-27
5 min

Salesforce Marketing Cloud - SAP & Content Sharing

Our consultants explain what you need to pay attention to when sharing content between Salesforce Marketing Cloud Business Units with different sender authentication packages.

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salesforce-marketing-cloud
2020-11-20
4 min

Salesforce Marketing Cloud - Increased HTTPS Requirements

Our consultants explain what you need to pay attention to when working with non-SSL-certified content in Marketing Cloud and why there is an urgent need for action.

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