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2025-02-11
9 min

More efficiency in B2B marketing and sales: Systematically develop lead qualification

This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.

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Salesforce Marketing Cloud Account Engagement Articles

salesforce-marketing-cloud-account-engagement
2025-02-11
9 min

More efficiency in B2B marketing and sales: Systematically develop lead qualification

This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.

Read more
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salesforce-marketing-cloud-account-engagement
2024-07-22
12 min

The Editor Tragedy in Marketing Cloud Account Engagement

Find out what problems the Classic Editor poses and why the new Lightning Editor doesn't solve them - and what marketing managers can do until Salesforce helps.

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salesforce-marketing-cloud-account-engagement
2024-06-05
12 min

Marketing Cloud Account Engagement - A clear yes to marketing cookies?

This allows you to set up your consent management in Marketing Cloud Account Engagement (formerly Pardot) in a user-friendly and GDPR-compliant manner.

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salesforce-marketing-cloud-account-engagement
2023-10-06
6 min

Salesforce Winter '24 Release - Account Engagement Updates

The Salesforce Winter '24 release is in the starting blocks and also brings several new features and improvements for Marketing Cloud Account Engagement (formerly Pardot).

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salesforce-marketing-cloud-account-engagement
2023-05-17
8 min

Salesforce Summer '23 Release - Account Engagement Updates

The Salesforce Summer '23 release is in the starting blocks and also brings several new features and improvements for Marketing Cloud Account Engagement (formerly Pardot).

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salesforce-marketing-cloud-account-engagement
2023-01-10
5 min

Salesforce Spring '23 Release - Pardot Updates

The Spring'23 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

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salesforce-marketing-cloud-account-engagement
2022-09-26
7 min

Salesforce Winter '23 Release - Pardot Updates

The Winter'23 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

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salesforce-marketing-cloud-account-engagement
2022-05-10
5 min

Salesforce Summer '22 Release - Pardot Updates

The Summer '22 release is imminent! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

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salesforce-marketing-cloud-account-engagement
2022-01-18
5 min

Salesforce Spring'22 release — the most interesting Pardot updates

The Spring '22 release is just getting started! Some exciting new features have been announced for Pardot, the most interesting of which we will briefly present.

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salesforce-marketing-cloud-account-engagement
2021-09-17
12 min

The six most important Pardot updates in the Salesforce Winter 22 release

Which updates are particularly relevant for Pardot users? Drag & drop landing page editor, Lightning Email Builder templates for Engagement Studio, custom components for the email content builder, and more

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salesforce-marketing-cloud-account-engagement
2021-07-13
min

Dependent fields for checkboxes and radio buttons in Salesforce Pardot forms

Dependent fields, or even dependent fields, are important for any successful form strategy (for more information, see our blog post about Pardot Form Best Practices). However, this functionality in Pardot is currently only available for the “Text” or “Dropdown” field types. But what if you want to use a dependent field with a checkbox or radio button?

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salesforce-marketing-cloud-account-engagement
2021-07-08
10 min

Five best practices for Salesforce Pardot forms

When it comes to creating forms in Salesforce Pardot, there are some useful out-of-the-box features that are often overlooked by users. In this blog post, we present five important features that can definitely have a positive effect on the submission rate of your forms. We would be happy to share more tips on how to improve the conversion rate of your lead forms in Salesforce Pardot in a personal consultation!

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salesforce-marketing-cloud-account-engagement
2021-04-24
6 min

What's new in the Summer '21 release

Salesforce has released a preview of the upcoming Summer '21 release. For us, this is once again an opportunity to take a close look at the announcements and make an initial assessment of them. As usual, we present the five most important new features in our opinion below.

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salesforce-marketing-cloud-account-engagement
2021-02-01
5 min

Salesforce Pardot Spring '21 Release

Publicares Salesforce Pardot Consultants present the most interesting new features in the Pardot Spring '21 release.

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salesforce-marketing-cloud-account-engagement
2021-01-05
7 min

Marketingautomation mit Pardot Lightning App

Learn from Publicares Pardot experts how they can take your marketing automation to the next level with the Pardot Lightning app.

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salesforce-marketing-cloud-account-engagement
2020-10-21
9 min

The 5 most exciting new features in the Salesforce Pardot Winter '21 Release

It's hard to believe how far this year — dominated by the corona pandemic and its effects on all of us — has now progressed. Fall is here and brings us shorter days, cooler temperatures and... the Salesforce Winter '21 release expected in October!

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salesforce-marketing-cloud-account-engagement
2020-09-08
12 min

Resubscription in Salesforce Pardot

“Hello Again” - Anyone who has been using Salesforce Pardot for a long time is probably still familiar with the situation: A contact who had previously opted out signs up for the newsletter again using the appropriate registration form, is shown the thank you page after successful submission and is henceforth in good faith that they receive the latest information from your company.

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salesforce-marketing-cloud-account-engagement
2020-08-05
5 min

Salesforce Marketing Cloud Einstein Engagement Scoring

Our second topic in the “Einstein Components in Salesforce Marketing Cloud” series is Einstein Engagement Scoring (EES). Once again, it's about optimizing the engagement of your own recipients, but in a slightly different way than Einstein Engagement Frequency (EEF). While EEF determines the optimal amount of emails to send per contact, EES provides a dashboard from which the marketer can gain insights into the reaction of its recipients sent to the emails.

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