The 360° monitoring cockpit for Salesforce Marketing Cloud
Salesforce Marketing Cloud users appreciate their powerful automations and the ability to integrate individual data processes with data from various sources via API. In this way, competitions, newsletter registration processes and complex multi-channel customer journeys can be implemented flexibly. However, if errors occur in these processes, users are virtually blind. Processes often run nowhere for days without those responsible knowing about them — especially in complex and highly individualized data processes, errors are only noticed as a result of lost leads or new subscribers or even penalties. If a problem is noticed in a process, it is often time-consuming to identify the type and cause of the error, as Salesforce Marketing Cloud has no on-board resources for this. FastForward Control Center from Publicare prevents this by identifying changes to interfaces at an early stage and recording them in error logging.
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All processes at a glance. In real time.
FastForward Control Center visualizes processes, error messages, and KPIs in a central, individualized dashboard and provides a real-time error monitoring and alert system so that you can proactively identify and fix problems, incorrect data, and irregularities in the established data and communication processes.
Error logging, localization, and classification by severity are done automatically in real time. Serious and therefore expensive errors, for example due to faulty opt-in processes, are thus identified and corrected at an early stage.
Detect early. Act in good time.
To ensure that critical errors are immediately noticed and corrected, Control Center offers automated notifications (“Alert Bot”): Individual definition of warning messages based on various thresholds, which trigger a real-time notification to the responsible contact person on the customer or service provider side - this can be done as an email or SMS or as a direct chat in the company's messenger tool, e.g. via Slack or Microsoft Teams, etc.
From alert to action in Marketing Cloud: Depending on the severity and classification of the errors, actions can be carried out directly in Marketing Cloud, for example, journeys or automations can be automatically paused. With a combination of FastForward Control Center and Process Designer, you can react individually to any type of error.
Are your transactional emails really being delivered?
With FastForward Control Center monitoring, you can keep an eye on transactional events and recipient interactions. You can see the development of your important KPIs and react directly to anomalies and deviations.
Event recording and storage: In Control Center, all relevant events relating to transactional communication are recorded, stored and visually processed. As a result, FastForward provides quick and easy access to a variety of metrics, such as: number of emails sent, number of undeliverable emails, number of unsent emails, email openings, email clicks.
Identify the causes of errors quickly and optimize processes
The reasons for an error within Salesforce Marketing Cloud are often not visible and it is unclear how an irregularity came about or what the reason for an incorrect process is. With Publicare's error logging, you no longer have to turn to Salesforce Support to investigate the causes, but rather can see for yourself what kind of errors they are. In this way, action decisions can be made quickly and optimization measures can be taken.
Maximum performance and availability
The scalability of the AWS cloud environment in which our FastForward SaaS solution is hosted is a key advantage that allows flexible adaptation to changing requirements. The cloud infrastructure also ensures continuous monitoring and high availability. This provides effective protection against unexpected downtime and thus ensures business continuity.
Process monitoring with FastForward for Salesforce Marketing Cloud
With FastForward, Publicare has developed a web-based platform that makes extensive use of the standard Salesforce Marketing Cloud APIs to automate a variety of tasks in all phases of process and journey management.
FastForward provides additional tools that are offered modularly as software-as-a-service for Salesforce Marketing Cloud, e.g. for process design, deployment, backup and GDPR compliance. Choose the tools that move you forward and implement your digital communication processes on Marketing Cloud more conveniently, faster and more securely than ever before.
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Marketing Cloud Professional Services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven cross-channel and cross-cloud journeys, including connection to the sales, service, data and loyalty cloud: with Publicare, you get everything from a single source:
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases, always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your data model, processes and journeys according to the highest standards. We connect external data sources and, if required, develop tailor-made custom activities, e.g. for on-site push, address validation or call center connection, including webhooks for integrating external systems. We always pay attention to scalability and flexibility.
Training & campaign management
Personalized training and enablement of your team to use Salesforce Marketing Cloud. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content (AMPscript, JSON and custom rules), text and graphics production, testing, quality assurance, shipping, and response analysis.
Monitoring, optimization & reporting
We set up monitoring processes so that you can identify and correct errors in processes promptly. We help you to continuously analyze and improve your campaigns & journeys for maximum ROI.
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