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Salesforce Marketing Cloud Next: A Reality Check of the New Email Editor
Since summer 2025, Salesforce Marketing Cloud Next (Growth and Advanced) has been available as a marketing automation solution built directly on the Salesforce Core platform. It includes a newly developed email editor. Users of the legacy Marketing Cloud Engagement solution (formerly ExactTarget), accustomed to the Content Builder's features, will find significant changes in the new editor. While the drag-and-drop interface may seem familiar at first, it quickly becomes apparent during template development that the “Next” editor currently falls significantly short of Content Builder's capabilities. In its current state, the Next editor appears conceptually and technically immature. In the following analysis, we examine its capabilities, limitations, and implications for email production.
Streamlining Salesforce Marketing Cloud: Delete Data Extensions and Efficiently Update Content
One of the biggest administrative challenges in Salesforce Marketing Cloud ) is the management of ever-growing inventories of data and assets. If complex data structures, automations and content assets (such as scripts, templates and images) are not regularly cleaned up, performance losses and operational inefficiencies are inevitable. This article highlights the limitations of the native delete function and data retention policy feature, presenting a complementary best-practice solution for housekeeping in 'Salesforce Marketing Cloud Engagement'
Salesforce Marketing Cloud Expert Knowledge
Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
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