Publicare finds your low-hanging fruit
In every company, there is untapped potential in digital marketing. Marketing departments often know that they could do more, but day-to-day business leaves little room for tackling new things and identifying the proverbially ripest and easy-to-reach fruit.
With a fresh and experienced view of your marketing goals from outside, our experts identify measures that offer real added value. Based on our 20 years of experience in digital dialogue marketing and from hundreds of customer projects, we can indisputably assess which measures promise the greatest success and how much effort is involved in implementing them.
Let our experts analyze your marketing activities
- Are you achieving your goals with your current strategies?
- Are there unused channels or mechanisms with great potential?
- Is lead generation at digital touchpoints optimally designed?
- Are you reaching all customer groups in line with their needs and interests along their lifecycle?
- Does it make sense to revise the current journeys and content to increase the conversion rate?
- Is it worth focusing on email marketing trends such as dynamic emails, AMP, hyper-personalization, UGC, or should you strengthen other channels to ensure that your marketing resources are being used wisely?
Quick-win advice
Our offer includes one day of quick-win advice from a Publicare consultant for just 800 euros. We analyse the current status of your digital dialogue marketing and CRM activities on both a programmatic and systemic level. In doing so, we specifically identify potential that can be implemented with little effort and an optimal cost-benefit ratio in order to create tangible added value for your company.
Publicare's marketing consultants
As an experienced agency, we are here to help you with all questions relating to email, multichannel and omnichannel marketing and customer loyalty. We offer comprehensive support to optimize your customer focus and develop effective marketing programs. Our expertise includes implementing B2C and B2B platforms, cross-channel marketing automation, and “classic” email marketing agency services.
With our recommendations, we help you to sustainably strengthen your customer relationships and move your business forward. Schedule a non-binding consultation today!
Request our Quick-Win consultation
- Personal advice
- Quick feedback
- Non-binding & fast
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Digital marketing know-how in the Publicare blog
Was there anything else? Turn cart abandonments into successful sales
The figures speak for themselves: Over 73% of all online purchases are canceled before check-out. Potential buyers are just a few clicks away from completing a purchase, but then they leave the website. What can marketers do to turn these seemingly lost opportunities into successful sales and ensure that lost customers are happy to come back?
Risk or opportunity? Use your primary domain for marketing emails
All companies that send email marketing campaigns in addition to business email correspondence are faced with an important question when configuring the delivery settings of their email delivery tool: “Should all emails from my company be sent via the same domain?
More efficiency in B2B marketing and sales: Systematically develop lead qualification
This is how you overcome the challenges of lead qualification in B2B marketing. Checklist for a successful lead qualification strategy. Imagine: Your sales team works on a promising lead for weeks, only to find out at the end that the company doesn't even fit into your target customer profile.
Salesforce Marketing Cloud Account Engagement Expert Knowledge
Marketing automation with Salesforce Marketing Cloud Account Engagement - Our certified Salesforce Marketing Cloud account engagement specialists regularly post here about new features and releases, share their practical knowledge, user tips and tricks about Salesforce Marketing Cloud Account Engagement
What impact does iOS 18 have on email marketing
With the release of iOS 18.2 in December 2024, there are some changes in Apple Mail that are also relevant for email marketing managers. For iPhone and iPad, Apple has announced the EU launch for April 2025. According to media reports, the start in Great Britain in December 2024 was rather bumpy
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
