Make progress quickly with your CRM campaigns
Are you struggling with staffing shortages, or would you like to see long-planned projects in your SAP Emarsys (now SAP Engagement Cloud) account implemented promptly? Then we’re here to help! Whether it’s newsletter production, template creation, setting up lifecycle automations, or reporting—take advantage of our full-service offering and benefit from our expertise as one of the most experienced SAP Emarsys agencies worldwide.
Concepts, creation and implementation for your email marketing
- Newsletter production
Efficient campaign creation based on your briefing. Short term support as on-demand outsourcing to bridge periods of illness and vacation. - Omnichnanel CRM journeys & marketing automation
Implementing your customer lifecycle journeys to build long-term customer relationships (email, web, SMS, push notifications, messenger) and to tap into cross-selling and upselling opportunities - Opt-in processes for lead generation
Development and expansion of GDPR compliant lead generation journeys - Account audit and quick wins
Analysis of your current setup. Identification of opportunities that can be implemented with minimal effort and an optimal cost-benefit ratio to create tangible added value. - Template creation
Responsive VCE templates, optimized for dark mode and accessibility, based on your corporate design and our best practice experience from hundreds of projects. - Support and training
Customized training for your team or new hires. We provide reliable support for integrations, segmentation, complex automations, personalization, deliverability and design issues.
Service, advice and support as required
As an SAP Emarsys partner since 2002, we take your campaign performance to the next level. Our team of certified SAP Engagement Cloud consultants possesses in-depth technical expertise in Emarsys and successfully supports both B2B and B2C clients—from small and medium-sized businesses to large corporations.
We ensure seamless integration of data from your systems: SAP CDP, CDC, Sales Cloud, and Commerce Cloud, etc. and provide reliable support as you implement complex omnichannel journeys, real-time dynamic content, and personalization. Whether it’s strategic lifecycle marketing, deliverability optimization, or day-to-day operations: Book our SAP Engagement Cloud experts (including Enterprise Edition) on a flexible basis, exactly when you need them.
Emarsys expertise for cross-channel communication
We have deep expertise in designing, implementing and optimizing cross-channel campaigns for B2C and B2B customers in SAP Emarsys. We help you efficiently use or expand the modular, scalable platform for personalized automated communication.
Hire Emarsys experts as needed
- Personal advice
- Quick feedback
- Non-binding & fast
Behind every logo is a success story
Vodafone
Publicare developed an automated retention solution for Vodafone that wins back canceling customers with personalized emails and tailor-made rate offers. Each push communication contains individual benefit communication based on the previous rate and an attractive offer, as well as a personalized landing page for the seamless checking and signing of a contract. Thanks to the intelligent offer logic, customers automatically receive the most advantageous offer for them — be it cheaper, faster, or both. The solution is fully automated and reaches customers at the optimal time before the end of the contract. The result: A 129 percent increase in the digital winback rate.
mobile.de
As a strategic partner, we have been assisting mobile.de in the technical implementation, maintenance and development of their CRM processes since 2008. Our specialists develop technical concepts that meet the individual requirements of mobile.de. We support the development of email and push campaigns, take over workflow management and provide data-based analyses for continuous improvement. We identify optimization options for efficient customer communication. With our expertise, we ensure that mobile.de's digital communication channels are used optimally.
1&1 Versatel
For 1&1 Versatel, we have developed a tailor-made trigger and control system that optimizes cross-departmental collaboration. The cloud-native solution integrates all processes in fiber expansion and creates complete transparency across all cluster activities. The trigger model for sales management and the integration of all relevant systems help 1&1 Versatel achieve efficient processes and an improved database for strategic decisions. The solution combines marketing, sales, business development, controlling and implementation.
Digital marketing know-how in the Publicare blog
Salesforce Marketing Cloud Next: What you need to know about template creation
Salesforce Marketing Cloud Next, the new marketing automation solution built on the Salesforce Core platform, has been available since summer 2025. It features a completely revamped email editor. Those who have worked with the Marketing Cloud Engagement Content Builder will recognize many familiar elements, such as drag-and-drop functionality, flexible blocks, and familiar logic. However, much has changed beneath the surface. Without strategic planning, those who start creating templates will quickly encounter obstacles that are difficult to correct later on. Is investing in a custom-built Next template worthwhile, and what should you pay particular attention to?
Streamlining Salesforce Marketing Cloud: Delete Data Extensions and Efficiently Update Content
One of the biggest administrative challenges in Salesforce Marketing Cloud ) is the management of ever-growing inventories of data and assets. If complex data structures, automations and content assets (such as scripts, templates and images) are not regularly cleaned up, performance losses and operational inefficiencies are inevitable. This article highlights the limitations of the native delete function and data retention policy feature, presenting a complementary best-practice solution for housekeeping in 'Salesforce Marketing Cloud Engagement'
B2B Newsletter: Avoid the pitfalls of content creation by combining human expertise with AI
The email newsletter is the cornerstone of digital customer engagement in B2B marketing. In practice, however, it often falls far short of its potential, as developing technically sound, relevant content for diverse audiences is time-consuming and costly. A clearly structured editorial process that makes targeted use of AI tools can transform the newsletter into a solid foundation for the digital strategy.
Salesforce Marketing Cloud Expert Knowledge
Multichannel digital marketing with Salesforce Marketing Cloud - Our certified Salesforce Marketing Cloud consultants regularly post about new Marketing Cloud features and releases, share their practical knowledge, user tips, tricks about Salesforce Marketing Cloud
Do email templates stifle creativity — or is the problem somewhere else?
Brand managers often view email templates as rigid frameworks with limited design possibilities. This article dispels the misconception that modular templates for drag-and-drop editors are “killsuits” for visually compelling campaigns—and shows how a modular system protects your brand while opening up new creative possibilities.
Performance optimization in Salesforce Marketing Cloud: When complexity delays delivery
Complex email campaigns with a high degree of personalization place special demands on the architecture of Salesforce Marketing Cloud Engagement. In practice, a specific issue arises time and again: response times within the SFMC user interface slow down noticeably. After the campaign launches as scheduled, the actual delivery process gets off to a slow start.
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
