Expert digital marketing services from a single source
Publicare offers all services for successful digital and email marketing from a single source. With proven experience, technology know-how and in-depth knowledge of current industry and market trends.
Digital marketing processes designed efficiently
Consulting, implementation and development along the entire customer journey
We help companies develop, implement and continuously optimize cross-channel, data-based marketing strategies. Our approach combines strategic marketing consulting with the creative implementation of target group-specific content - from personalized text to dynamic visual design - always tailored to your corporate goals. Through the targeted use of modern CRM systems, customer data platforms (CDPs) and first-party data, we enable highly relevant, consistent communication across all touchpoints. Whether automated multichannel campaigns, email marketing, retargeting or re-engagement: We implement data-driven journeys based on behavior-based segmentation and AI-supported personalization. Our solutions can be seamlessly integrated into existing system landscapes and thus create the basis for automated, privacy-compliant and effective marketing communication.
CRM marketing for sustainable customer relationships
A clean database is the foundation of every successful CRM strategy. We develop individual concepts and automated processes for your digital dialogue along the entire B2B customer journey - from lead generation to customer loyalty. We advise you on setting up central, data protection-compliant marketing structures and support you in integrating modern CRM and marketing automation systems. Our scalable lead generation solutions efficiently identify and qualify prospects. Complemented by comprehensive deliverability consulting, we ensure that your content reliably reaches the relevant decision makers across channels and is compliant with local regulations.
Individual solutions for digital marketing
Creating future-proof marketing solutions
Strategic CRM and digital marketing advice for sustainable success: From analysis to system selection to implementation - we accompany you step by step on the way to an efficient and future-proof marketing strategy.
- Advice on platform and tool selection for your omnichannel digital marketing
- Advice on optimising marketing processes and strategies
- Marketing automation audits
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to place your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
- Consulting and strategy advice
- Digitalization of processes and process automation
- Data Analytics & Business Intelligence
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Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we provide guidance, make objective recommendations and support our customers with selection, setup, and data & process integration. Our advantage: vendor independence and solid platform expertise since 2001.
These companies rely on us
Why Publicare? Our values. Your added value.
With a deep understanding of CRM, data processes, personalization and automation, we develop tailor-made digital solutions. In doing so, we work as a reliable partner who creates added value with expertise and guides our customers through their digital transformation.
We live a culture of open exchange and transparency to enable creative ideas and find the best solutions together. For us, openness means being flexible and curious, constantly learning and welcoming new perspectives. In this way, we ensure that we can always develop the most innovative and appropriate approaches both internally and for our customers.
We take responsibility for our actions, our projects and the results we achieve for our customers. This means that we always strive for high quality standards and are aware of the impact of our decisions. Responsibility is also reflected in our commitment to sustainable solutions to ensure long-term success for our customers and employees.
We have the courage to go our own way, make unconventional decisions and be uncomfortable when it helps us and our customers move forward. For us, courage means taking risks, not avoiding conflicts, admitting mistakes and learning from them.
We put our customers at the center of everything we do. This means that we listen carefully, understand our customers' challenges and always act in a solution-oriented manner. Our goal is not just to deliver projects, but to build real partnerships that provide long-term added value to our customers.
Multichannel marketing services from a single source
From strategic consulting & conception to technical implementation to the implementation of data-driven multi-channel marketing campaigns: Publicare provides you with everything from a single source.
Kick-off & workshop
In our initial discovery workshop, we work together to determine the exact roadmap for implementing your individual use cases, always tailored to your business goals and requirements.
Technical implementation & integration
We create technical and content concepts and implement your processes and campaigns according to the highest standards. We connect external data sources and external systems and, if required, develop tailor-made solutions for sales processes, address validation, POS or call center connection. We always pay attention to scalability and flexibility.
Training & campaign management
Individual training and enablement of your team to use the marketing technologies used. If required, we can help you design and produce your channel-specific content. Including template creation, dynamic content, text and graphics production, testing, quality assurance, send management and response analysis.
Monitoring, optimization & reporting
We set up monitoring processes to monitor your KPIs to achieve goals and support you in continuously analyzing and improving your campaigns & journeys for maximum ROI
Your experts for multichannel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
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