Tailored responsive templates for your email editor
On a daily basis, email marketers find themselves caught between designing their newsletters in an appealing way, content and conversion optimization, and the shortest possible production times when creating emails. With the drag & drop editors of email delivery systems, emails can be produced quickly without HTML knowledge - but the ready-made templates do not always meet the individual design requirements of marketers. For example, certain content blocks are missing or designs cannot be implemented with the existing elements. The templates provided often turn out to be a source of considerable additional effort for the marketing department, which also has to deal with template technology and the adjustment of standard templates in day-to-day business.
Email marketing expertise since 2001
The best email template for your newsletter
We offer the design and programming of responsive newsletter templates in accordance with the CI and design requirements of our customers for the email editor of their mailing platform. Depending on the platform used, we can provide templates that use the full functionality of drag-and-drop editors or create HTML design templates if the platform does not support classic templating.
We have been implementing professional email templates since 2001 and know exactly what is important when designing and programming customer-specific templates. We are one of the few providers in Germany who offer professional templates at this level. We support and advise our customers in all phases of template development:
Creative templates that perfectly fit any platform
We create an attractive and individual email templates for you and make sure that design and structure are optimized for use in your shipping platform. When designing, we are guided by your corporate design requirements or your website.
If you want to design your template yourself or migrate your existing template to a new platform, we will advise you on how the layout can be implemented in your email platform. We identify content and design elements that could lead to usability restrictions in the editor or to display problems in the relevant email clients of your target group and find solutions to enhance or replace them. The presentation in dark mode and the challenges of barrier-free email design are part of all our template designs.
Efficient and flexible
When programming templates, we keep an eye on both marketing users and designers' requirements. Using the “form follows function” principle, we implement the layout in such a way that it gets the best out of the editor of your email marketing platform and allows you to create CI-compliant emails quickly and conveniently. In addition to programming the basic template framework, we can also dynamize and localize template blocks and create special custom blocks.
Reliable display thanks to comprehensive email testing
We test your email template in the email clients most important to your target group — on mobile devices and desktops. We ensure that emails are displayed and work well everywhere (within the limits of platform and client capabilities). We place great emphasis on transparency and advice, because when optimizing, compromises must also be made. An email design that should look good in dark mode under iOS 13 must be designed and programmed differently in some details than for the Gmail app, Outlook or webmail clients such as GMX and web.de.
For code professionals and marketing users
We create technically flawless templates for you and train your employees on how to use it. We create template documentation for each template so that you always have a user guide at hand for day-to-day business. For advanced users (with HTML skills), we offer workshops. Among other things, your team will learn how to create their own template sections or change the mobile display of sections.
- Adobe Campaign Classic (Digital Content Editor)
- BloomReach Engage
- Brevo
- CleverReach (drag-and-drop editor)
- HubSpot (drag-and-drop editor)
- Inxmail (drag-and-drop editor)
- JUNE
- Optimizely Campaign
- Salesforce Marketing Cloud (Content Builder)
- Salesforce Marketing Cloud Account Engagement
- SAP Emarsys Marketing Platform (VCE)
The right template for your platform
Contact us, we will be happy to advise you on our email template services and provide you with an individual offer for a tailor-made template or an email design template for your email marketing system.
Which tool matches your requirements?
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Your experts for email template best practices
- Personal advice
- Quick feedback
- Non-binding & fast
Digital marketing know-how in the Publicare blog
B2B Visitor Identification: A side-by-side comparison of Leadfeeder, Leadinfo and SalesViewer
Anyone who wants to exploit the unused potential of their website in B2B sales can hardly ignore tools for visitor identification. They unmask anonymous traffic and provide valuable buying signals to existing and prospective customers. As a vendor-independent digital marketing agency, we pitted various common solution providers against each other in three empirical comparative tests in 2019, 2020 and 2022. Since then, we have been recommending the former test winner SalesViewer in German-speaking countries. But the market has changed massively: Offensive players such as Leadinfo and Leadfeeder (now part of Dealfront) have expanded their market shares through heavy investments.
Ghost leads: Behind the scenes of B2B visitor identification
In our comparative test of the B2B visitor identification platforms from Leadfeeder, Leadinfo and SalesViewer, we came across a worrying phenomenon: High nominal identifcation rates are often associated with significant error rates. While SalesViewer impressed with its high level of data precision in the test, companies suddenly appeared in the Leadinfo and Leadfeeder dashboards that had in fact never visited our website. But how do such “ghost leads” actually come about technically? In this forensic deep dive, we explore the question of which detection mechanisms running in the background can cause these errors. We take a look at the complex data transfer and show how the industry is trying to de-anonymize anonymous traffic.
Website visitor identification on autopilot: The GDPR and UWG traps
In addition to identifying companies, platforms such as Leadinfo and Leadfinder also provide the names, positions and direct email addresses of potential contacts for carrying out cold calling campaigns. We take a closer look at the data protection and competition law pitfalls surrounding scraping of contact data, misleading cookie consent handling and the possible incitement to breach of law through illegal cold calling infrastructures.
Speed instead of standstill: How B2B marketing optimally positions law, risk and relevance
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System-relevant B2B marketing: From cost center to profit engine
When economic conditions get tougher, a painful reflex ensues in many B2B companies: The marketing budget is cut first. Why? Because marketing is often not perceived as business-critical. Anyone who wants to pass this “dismissal test” must free themselves from dysfunctional lead acquisition processes and the crippling fear of data protection.
10 success factors for B2B marketing: How to get your CRM up to speed
Strategie ist Theorie, Performance ist Praxis. Für systemrelevantes Marketing sollten B2B-Unternehmen auf Maßnahmen setzen, die sich auszahlen. Wir nennen Ihnen zehn entscheidende Stellschrauben, um Ihr CRM-Marketing aus dem Dornröschenschlaf zu wecken.
What's “Next,” Salesforce? What to consider before running a new and old SFMC platform in parallel
The switch to the new marketing cloud world is tempting: With the Growth and Advanced editions, Salesforce promises deeper platform integration and comprehensive AI support. Existing customers of Marketing Cloud Engagement and Account Engagement should use old and new solutions in parallel and thus migrate very gently. While new channels such as WhatsApp attract, the technical maturity of established platforms and the mandatory Data 360 as a new core raise important questions. The change towards consumption billing also requires precise calculation. Find out which factors should be considered before deciding on parallel operation.
The four underrated mechanisms for generating sustainable leads
How much should a lead cost, and which lead generation methods are worth the investment? These are questions that come up time and again in our discussions with marketing managers. However, before companies allocate ever-larger budgets to external lead acquisition, they should consider their own channels: where can more and better-quality leads be generated using simple means?
Individual solutions for digital marketing
The strengths of each channel. The power of your campaign.
We help you plan, integrate data, optimize and monitor your cross-channel communication processes in order to send your messages in the right online and offline channel at the right time. In this way, you create a consistent brand experience and strengthen customer loyalty.
Generate strong leads. Use data intelligently.
We support you in strategically acquiring qualified leads and generating positive business outcomes with professional data management. From GDPR-compliant contact acquisition to intelligent automation and systematic data maintenance - we optimize your entire customer journey. Use your customer data as a strategic competitive advantage and increase the efficiency of your marketing and sales activities with tailor-made concepts that achieve measurable results.
From idea to implementation: Smart digital solutions.
We develop software solutions that are tailored to the needs and requirements of our customers and offer an outstanding user experience. Whether web, desktop or mobile applications, backend systems or integrations with existing systems - we create digital business solutions that are reliable, scalable and future-proof.
