New contacts can be added to your emarsys account in many ways. Emarsys recommends using the API as “the fastest and most secure way” of managing opt-ins. However, if you do so, you are responsible for documenting consents.
For this reason, Publicare has developed Permission Manager (EPM) – a service that securely and reliably manages contacts and opt-in processes. This tool, which has been developed especially for the emarsys marketing platform, is the central hub that brings together your forms, emarsys and any other systems that you want to connect with.
Permission Manager enables you to set up and document double opt-in automations, while complying with the General Data Protection Regulation (GDPR). It also integrates individually designed confirmation and unsubscribe pages, efficiently manages subscriptions for various newsletter formats and transfers data using multiple channels.